Pol Vanbiervliet, Cisco: remove the barriers between space and time

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Thank you.

Remove the Barriers Between Space and Timehttp://www.youtube.com/watch?v=r1_QqxwFrYM

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2Cisco Confidential 2

“Our data show that fully networked enterprises arenot only more likely to be market leaders or to begaining market share but also use managementpractices that lead to margins higher than those ofcompanies using the web in more limited ways…”

McKinsey Global InstituteThe rise of the networked enterprise:Web 2.0 finds its paydayJacques Bughin, Michael ChuiDecember 2010


“ Agencies are uneducated, brands areuneducated…

There are no best practices, there are justhunches about what will work. ”

Ian Schafer

CEO Deep FocusNew York TimesOctober 2010


Public Q&Awith Cisco CEO using Video + Twitter + Blog


Uses her Twitter Community of over 1.3M followers to

Amplify Cisco’s voice on Cloud and Unified Computing

Share technology insights

Get feedback on her ideas and presentations


Mexico

Winner: LifeAccount

www.cisco.com/iprize


Traditional, physical eventTraditional, physical eventApproachApproachVirtual, Viral and Visual:leveraging socialmedia/virtual event

Virtual, Viral and Visual:leveraging socialmedia/virtual event

ApproachApproach

Required extensiveaudience travel to SanJose, CA

Required extensiveaudience travel to SanJose, CA

TravelTravelNone – saved carbonemissions equal to 188tons of coal

None – saved carbonemissions equal to 188tons of coal

TravelTravel

100+ attendance in 100countries100+ attendance in 100countries

SizeSizeGlobal – 7,000+attendance in 128countries

Global – 7,000+attendance in 128countries

SizeSize

$20,000+ in airport carservice alone$20,000+ in airport carservice alone

CostCostLess than ONE-SIXTH ofCRS-1 launch expenseLess than ONE-SIXTH ofCRS-1 launch expense

CostCost

87 articles, 135 pressattended events87 articles, 135 pressattended events

CoverageCoverage245 articles, 1000+ blogposts, 45M+ impressions245 articles, 1000+ blogposts, 45M+ impressions

CoverageCoverage

CRS-1 LaunchCRS-1 Launch ASR 1000 LaunchASR 1000 Launch


Total volume of mentions

Blogs36%

Forumreplies

8%

MicroMedia47%

Other9%

Mentions by media type

0 5000 10000 15000 20000

Phone

Networking

Configuration

Small Business

Collaboration

Video

Certification

Virtualization

Volume of mentions by topic

Source: Ant’s Eye View w/Radian6 data

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

01-jul 08-jul 15-jul 22-jul 29-jul 05-aug 12-aug 19-aug 26-aug 02-sep 09-sep 16-sep 23-sep 30-sep 07-okt 14-okt 21-okt 28-okt

Earnings Umi LaunchUmi Launch


http://www.youtube.com/watch?v=QUY9fr2ttqU

Social Mining


Cisco Enters the Enterprise Social Software Market

Contentmanagement

Social & network-based auto-tagging

People, communities,information, search

Click to:call, IM, meet

Personaldashboard

Directoryprofile

Blogs, wikis,forums

Video

Communityteam space

UC-enabledbrowser

Policy andSecurity

Micro-blogging


Be transparent about who you are

Take responsibility for what you post

Be professional and timely in your response

Support your opinions with facts

Admit when you make a mistake and promptly correct it

Don't post something that you do not feel comfortable saying faceto face

Add value, not noise

Be aware of laws regarding privacy, confidentiality, IP, libel,insider trading, and endorsements - read the Policydocumentation carefully


Beginner

MarketingCommunicationsProfessional

Digital Marketer

Subject Matter Expert


Thank you.

Pol Vanbiervliet, Cisco: remove the barriers between space and time

Business

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