POINTS OF LIGHT DESIGN & LOGO GUIDELINES...The primary logo typeface is a custom sans serif font...
Transcript of POINTS OF LIGHT DESIGN & LOGO GUIDELINES...The primary logo typeface is a custom sans serif font...
POINTS OF LIGHT
Last Updated: November 2019
LOGO USE TYPOGRAPHY COLOR PALETTE
DESIGN & LOGOGUIDELINES
Points of Light | Design & Logo Guidelines 1
LOGO
CORE BRAND
The core brand logo is comprised of the Points of Light starburst and the brand name to the right, center alignedwith the center point of the mark. The starburst, when displayed in full color, is always in our vibrant green and blue, alternating. The name is in all-caps, using the typeface Points of Light Bold and sits roughly 2.5 starbursts wide. The logo is to be given the padding of one starburst radius.
2.5 starbursts wide
Typeface | Points of Light Bold
Points of Light | Design & Logo Guidelines 2
LOGO
ALTERNATIVE USE
Knocked-out white on color usage (vertical, horizontal) Full color, core brand usage (vertical, horizontal)
1-color grayscale usage (vertical, horizontal) Full color knocked out usage (vertical, horizontal)
Full color, programmatic usage (horizontal) Full color, programmatic usage (vertical)
P R O G R A MP R O G R A M
0.5pt light gray
Points of Light | Design & Logo Guidelines 3
LOGO
COBRANDING
TYPEFACES
POINTS OF LIGHT BOLD
Logo Typeface / Alternate Header
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(!@#$%&.,?:;)
The primary logo typeface is a custom sans serif font called Points of Light Bold. Along with being the exclusive font used in the core brand logo, it can be used interchangeably as a header font or stand alone when giving a nod to the core brand.
Points of Light | Design & Logo Guidelines 4
TYPEFACES
GOTHAM
Body
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZHeader
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
The primary font family of the core brand is Gotham. Weights ranging from Light to Black can be used in specific instances. Body copy should always be in Book weight. Headers should always be in Medium weight or heavier depending on the contrast needed.
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COLOR
PALETTE
HEX: #F29745CMYK: 2/48/82/0RGB: 242/151/69
HEX: #EFEEEFCMYK: 5/4/3/0RGB: 239/238/239
HEX: #333333CMYK: 69/63/62/58RGB: 51/51/51
HEX: #4280C2CMYK: 75/44/0/0RGB: 66/128/194
HEX: #8CBB3FCMYK: 51/6/100/0RGB: 140/187/63
HEX: #686868PANTONE: 157C PANTONE: Cool Gray 1C PANTONE: Neutral Black CPANTONE: 660C PANTONE: 360C PANTONE: Cool Gray 10C
VIBRANT PEACH CREME CHARCOALVIBRANT BLUE VIBRANT GREEN GRAY
CMYK: 59/51/50/19RGB: 104/104/104
The primary color palette for the core brand are vibrant shades of blue and green, a nod to the original palette, as well as a balancing shade of gray. These three colors can be found in the core brand logo and are to be used as the central palette of assets. The palette also includes 75 percent, 50 percent, and 25 percent intensity options for use.
The secondary color palette for the core brand includes a vibrant shade of orange called Peach, a smooth o�-white option called Creme, and a bold, dark option called Charcoal. The palette also includes 75 percent, 50 percent, and 25 percent intensity options for use.
Points of Light | Design & Brand Guidelines 6