Podcasting: Who, What, Why, How….

Background Information – Mike Vallez» USIS/Altegrity – Social Media Strategist, 07/09 to Present

» CrazyMikesapps – Founder “CrazyMike,” 02/09 to Present

» Social Media Five-O – Founder, 08/09 to Present

» USIS – Team Leader/Field Investigator, 07/02 to 07/09

» Tampa Police Department – Police Officer, 11/94 to 04/02

» CrazyMikesapps.com

» Twitter

» Facebook

» Skype

» YouTube

» iTunes

» FriendFeed

» Social Media Five-O

How I Got Here

…this is how I became a social media strategist at USIS.

» Like a magazine subscription, but audio or video

» Digital media file

» Time shifted

» Downloaded from the web

» Content can be consumed on the user’s terms

» Can be consumed through mobile device

and/ or PC/Mac

What is a Podcast?

» Larger communication reach

» Better controlled distribution of some info

» Relatively inexpensive

» Easy to integrate into a social media campaign

» Content can be Tweeted, Facebooked, emailed, Etc.

Why Does Law Enforcement Want To Podcast?

» Emergency Preparedness» Crime Prevention» Daily Communications» Crime Scene Evidence» Wanted/Missing Person Distribution» Audio Blog» Quick Information Updates» Press Releases» Use your imagination

How Can Law Enforcement Apply Podcasting?

» Hardware » Software» Web Resources» iTunes» WordPress» Integration into other social media channels» USTREAM and Livestream

How To Podcast!

Summary/Questions