Podcasting BasicsWilliam Carlson

WillPower Consulting

Broadcast

ToolsAudio

Video

Written

Audio Broadcast - Podcast

pod·cast ˈpädˌkast/ noun noun: podcast; plural noun: podcasts 1 1.

a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.

Digital Tool Box

Audio - Podcasts

Videos - Usually distributed on YouTube or Vimeo though

(Facebook is up and coming)

Written - Blogs

Why Podcasting?Relatively low competition - podcasts are in the hundreds

of thousands rather than millions of videos and blogs.

Great engagement - people who are willing to spend

10-20 listening to your podcasts are a markets dream.

Easier than video to capture and produce.

The tool boxPodcasting Basics

Decisions Decisions

Who’s the audience

What will this podcast do to fill their needs? -The Why

What format is most comfortable to us?

What’s the frequency of the podcast - Weekly is best

Elements of a podcastShow introduction

Music - Royalty Free (really free choices)

Camtasia (have to be registered) -https://library.techsmith.com/ Garageband - many tracks that you can use

Free music archive - http://freemusicarchive.org

Proessional voice over - A friend with a good voice

Yourself

Reasonably Priced Service - Music Radio Creative

https://musicradiocreative.com

Elements of a podcastShow introduction

Introduction script considerations Podcast name

Episode number

Episode title

Host name(s)

What the show is about

Who’s the intended audience

Elements of a podcast

Show introduction

Example - PureReinvention

“teaser”

Episode intro

Dr. Behe

Elements of a podcast

Episode Formats

• Interview

• Conversational (Multi-hosts)

• Solo-casts

• Fiction/non-fiction story telling

Elements of a podcastFormat example (Solo Cast)

• Episode intro

• Topic A

• Transition

• Topic B

• Summary

• Outro

Elements of a podcast

Format example (Interview)

• Episode intro

• Introduce Guest

• Discussion

• Summary

• Outro

Elements of a podcast

Show outro

Similar to the show intro with the same voice and usually

a call to action

Examples:

PureReinvention:

Dr. Behe:

Podcast EquipmentRecording device

The most important piece of equipment

Available to most people:

Computer microphone

iPhone/android recorder Next step up - USB microphones

Blue Yeti

Samson C01U

Podcast EquipmentProfessional level

Microphones with XLR cables and a mixer

Microphones - ATR 2100 best value

Ultimate Podcast Microphone - Heil PR-40

Mixer Recommondations -

Behringer Xenax 802 Starter- 4ch 2 mics

Mackie ProFX8V2 8ch 4 mics

Podcast Equipment

Audio Examples:

Computer:

iPhone:

USB Microphone Samson C01U

ATR 2100 with mixer

Podcast Equipment

Audio editing

Mac - Garageband

PC - Audacity

Camtasia is a viable podcasting tool

Podcast Equipment

Audio editing

Mac - Garageband

PC - Audacity

Camtasia is a viable podcasting tool

Podcast Equipment

Audio editing example in Camtasia

Podcast DistributionMajor Hosting Services

Libsyn

Soundcloud

Distribution Channels

iTunes

Stitcher

Podbean

Podcast Art/Episode Card

Adds credibility -a must if you’re using itunes

Show NotesGreat for search engines -

think SEO

Summarize the show

Use time stamps

Downloadable transcripts to

get email addresses

Additional ResourcesPodcast Answer Man -

http://podcastanswerman.com

Pat Flynn -

https://www.smartpassiveincome.com

The audacity to podcast -

https://theaudacitytopodcast.com