Podcasting 101 & 1/2Anastasia Valentinewww.anastasia-valentine.com @AVV

Who am I?

Podcasting for the over 10 years• Co-host of Technology Soup • Co-host of IBM Tech Podcast• Host of @AVV Biz Talk Radio• Miscellaneous podcasts

Past titles include CEO, Chief Strategist, VP of this and that, and MOM.

What is a podcast anyways?

“A podcast is a digital medium consisting of an episodic series of audio subscribed to and downloaded through web syndication or streamed online to a computer or mobile device.”

Source Wikipedia

Why do it?

• Amplify your voice• Increase credibility• Share your message• Connect with your perfect fit customer• Demonstrate thought leadership

TO MAKE MONEY!

WHY DON’T MORE BUSINESS WOMAN PODCAST?

Are you capable of….

• Using a computer?• Using Skype?• Speaking into a microphone?• Talking to others?• Promoting what you do?

You are not only capable of starting a podcast. You are READY!

How does it work?

Your Audience is Listening

RecordBroadcast/

HostDistribute/Syndicate

How much does it cost?

• Hosting• Free, 5$ and higher

• Advertising / Promotion• 0 to $250.00 monthly

• Graphics (1 time)• 0 to $500.00

• TIME • PRICELESS

Tip: Set aside a reasonable budget

to kickoff or rejuvenate your

podcast!i.e. 25$ to $300 a

month

Let’s Talk Gear!

Budget Utopia

Anatomy of a podcast

• Intro (bumper)• Segment Intro (optional)• Content• Outro (bumper)• Advertisements (30 seconds)• Call to Action / Invitation

Formats

Solo Series Premium Content

Instructional Interviews Micro

Reviews Group Discussion Music

There is no right or wrong. No “formula”. Be CREATIVE

Business models

• Free podcast• Premium Content $• Pay to Play $$• Advertisers $$• Sponsors $$$

Tip: Establish your audience, get solid numbers, then introduce $$$ options.

3 Examples of Podcasts Led by Business Women

@AVV Biz Talk Radio

• Interviews• New co-host every week• Biz Topics• Biz Challengewww.avvbiztalkradio.com

She Podcasts

• 2 Co-hosts• 1 Hot Podcasting Topic• Instructional• Conversationalwww.shepodcasts.com

The Well Grounded Life Show

• 1 Host • Season 1 – Read Along

full audio of her best seller - Replenish

www.wglshow.com

WHAT CAN I “DO” WITH MY PODCAST?

7+ Ways to Repurpose 1 Episode

1 Podcast Episode

Soci@l Networks

Podcatchers

Blog

Guest blogTranscription

Embedded

Email / Newsletter

Less then 10 Steps to Get Started!

1. Know your audience2. Pick a format (s)3. Name your show4. Establish a reliable schedule5. Get graphics / branding done6. Record your content7. Choose a host & upload & schedule8. Setup podcatchers to receive your podcast.9. Promote that baby!

Podcasters Resource List

www.anastasia-valentine.com/podcasters

Q&AVisit: www.anastasia-valentine.com

Follow: @AVV

Join: Business Accelerator FB Group

(ask me!)