Podcasting 101 - wiredpen.files.wordpress.com · 17 October 2009 Kathy E. Gill Association for...
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17 October 2009 Kathy E. Gill Association for Women In Communications, Seattle WA Podcasting 101
Transcript of Podcasting 101 - wiredpen.files.wordpress.com · 17 October 2009 Kathy E. Gill Association for...
17 October 2009 Kathy E. Gill
Association for Women In Communications, Seattle WA
Podcasting 101
Shift Happens
2004: MP3 + RSS =
Podcast!
Use v MindShare Edison Research, May 2009
22% : 43%
U.S. Audience: 2008-2013
0
5
10
15
20
25
30
35
40
2008 2009 2010 2011 2012 2013
Millions
Percent
How To Find Them?
Competitive Analysis Time:
Who’s Doing What, Where and
How?
75%
directories
Directories Are Us
• Digital Podcast • Odeo • PodcastAlley.com • PodcastDirectory.com • Podfeed.net
Subscribe!
Listening is key to learning how to produce (or sponsor) your own.
Who’s Podcasting? • GM – “Fast Lane” • Hawaiian Airlines – internal comm • Pfizer – employee videos • Purina – various pet-related shows • Southwest Airlines – “Red Belly Radio” • Whole Foods – “Whole Body” • Wine Library (Gary Vaynerchuk)
For Communicators • Brain Sparks (UI design) • Duct Tape Marketing (small biz) • For Immediate Release (pr and tech) • Inside PR (pr) • Manager Tools • Six Pixels of Separation (marketing)
How Do We “Consume” Them?
How Do We “Consume” Them?
How Do We Create Them?
Audio or Video? • Mike(s) + computer • iPod, phone, Skype,
digital recorder • Audacity • Garage Band
• Camera (Flip, phone, Digital PAS, DV camcorder)
• iMovie • Movie Maker • Quicktime Pro • Final Cut • Adobe…
Marketing Tip: Social Networks Are Places
We Hold Conversations
Seminar v Lecture Cocktail Party v Concert
Write For The Ear!
Reading most long sentences is like trying to nail Jell-O to a wall.
~ David Clark (writer)
Before You Podcast …. Blog • Easier (text is quicker) • Cheaper (wordpress.com is free) • Develop voice • Develop networks • Develop story ideas • Learn digital conversation (comments, tweets) • Enables your podcasts to be conversations
instead of just conversational
+
Questions, ideas, further conversations …
• [email protected] • kegill on Twitter, LinkedIn,
GoogleWave • facebook.com/kathygill
• Slides at slideshare.net/kegill and wiredpen.com/presentations/awc2009
Kathy E. Gill University of Washington
Addenda: Credits & License
• Photos from iStockPhoto or fair use Megaphone, http://warkscol.files.wordpress.com/2008/01/
superchick_megaphone_logo_hi.jpg
• Creative Commons License: ▫ Share and share alike; attribution; non-
commercial
