PM - Live Q&A - Understanding the Industry
Transcript of PM - Live Q&A - Understanding the Industry
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Introduction to the Company
Live Q&A Session with Mangesh DalviAVP Products - Myntra
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Agenda for the session
Overview of Understanding the Market1
Open Q&A5
Product Manager in a B2B vs. B2C2
Market Sizing3
Adding Features to Cleartrip4
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Overview of Understanding the Market
Understanding the Industry
1. Environmental Analysis2. Porter’s Five Forces3. Competitor Analysis4. Market Sizing
Product Adoption Lifecycle
1. What is Product Adoption Lifecycle2. Personas & Products in the Lifecycle3. Chasm
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Agenda for the session
Overview of Understanding the Market1
Open Q&A5
Product Manager in a B2B vs. B2C2
Market Sizing3
Adding Features to Cleartrip4
![Page 5: PM - Live Q&A - Understanding the Industry](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877adb81a28ab826e8b7547/html5/thumbnails/5.jpg)
Product Management in B2B vs. B2C
• Scale (How to build a product for 1M users?)• Monetisation & Business model (How to make a user pay?)• Building a MVP (Is a MVP feasible in B2B?)• Feasibility of building a product using data only• Features vs. Simplicity (Shorter attention span in consumer web)• Buyer vs. User • Engineering Sprints / Release cycles
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Agenda for the session
Overview of Understanding the Market1
Open Q&A5
Product Manager in a B2B vs. B2C2
Market Sizing3
Adding Features to Cleartrip4
![Page 7: PM - Live Q&A - Understanding the Industry](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877adb81a28ab826e8b7547/html5/thumbnails/7.jpg)
Market Sizing
TAM
SAM
Target Market
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Agenda for the session
Overview of Understanding the Market1
Open Q&A5
Product Manager in a B2B vs. B2C2
Market Sizing3
Adding Features to Cleartrip4
![Page 9: PM - Live Q&A - Understanding the Industry](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877adb81a28ab826e8b7547/html5/thumbnails/9.jpg)
Adding Features to Cleartrip
• Fare Alerts• Saved searches• Revamping search and booking flow• Weekend Getaways• Results rendering speed enhancement• Hotels ranking
Some screenshots follow
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Agenda for the session
Overview of Understanding the Market1
Open Q&A5
Product Manager in a B2B vs. B2C2
Market Sizing3
Adding Features to Cleartrip4
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Open Q&A
Write Your Queries in the Chat Window