The 2016 Amazon Virtual

Summit

Event Layout

Day 1

How to Gain Visibility, Discoverability & Tracking on New Product Launches

Day 2

Scaling Amazon PPC: How to Apply Innovative Best Practices to Your Sponsored Products Campaigns

Day 3

Winning Pricing Strategies For Private Label Sellers

Logistics

• Submit Questions In the Chat Box to the Right

• Session Recording Will Be Sent Next Week

• More Resources In the Handouts Section to the

Right

• Poll Questions Throughout Presentation

TODAY’S SPEAKERS

OVERVIEW

•Founded in 2007

•Recognized as an Official Google Shopping Partner

•300+ Active Retail Clients

•Top 50 fastest growing company in San Diego 3 years

CLIENTS

About CPC Strategy

SOLUTIONS

• Retail-focused Paid Search (PPC)

• Google Shopping Management

• Shopping Channel Management

• Amazon Sales Acceleration

Facebook Group:Amazon Sales Acceleration

Mastermind

Ask to Join Group

Facebook.com/groups/AmazonSalesMastermind

Upcoming CPC Strategy Events

March 23rd 11am-12pm (PST) March 28th- 29th 10am-10:30am (PST)

Register: Link in Chat Box Register: Link in Chat Box

Day 4: Live Panel Q&A

Jeff CohenDirector of Business Development

Patrick MuirAmazon Seller & Blogger of $25k

Challenge

Peter KearnsDirector of Customer Success

Jeff ColemanDirector of Account Management

Pat PetrielloHead of Marketplace Strategy

Customizing and upgrading your content is great in theory, but many products on Amazon are ASINs with content submitted from other sellers or Amazon themselves.

Is it worth the effort to try to override every single item?

Is there any way to measure my market share of a product compared to my competitors?

I have seen many products where someone outranking the other for a given search term had 6 reviews vs. the other that had 1,500. Both had good titles, 5 stars….any ideas how the 6 gets higher ranking?

How would you handle products with many variations: example say you sell purses and have 5 patterns, each with 5 colors. Would you then run 25 ad's or group your ads by pattern, color etc?

Is it a good strategy to start with an automatic campaign, find the keywords that are converting and then optimizing the listing for those keywords?

When selecting keywords for a paid campaign, is it better to select general keywords that have tons of searches or to be more specific, selecting specific keywords with smaller search numbers?

Did you ever see that price reduction on an item can affect sales by giving off the impression that the item is cheap or not quality?

What’s the best strategy for launching a new product and what should I do to avoid getting stuck with slow moving inventory?

Can a Brand that is selling multi-channel re-price if trying to maintain so-called MSRP across all channels?

Thanks For Joining The 2016 Amazon Virtual Summit!

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