Pleon @digbiz: comprendere il cliente
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DIGITAL BUSINESS FORUM Milano, 16 novembre 2011 Tuesday, November 16, 2010
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Transcript of Pleon @digbiz: comprendere il cliente
DIGITAL BUSINESS FORUM
Milano, 16 novembre 2011
Tuesday, November 16, 2010
TRE COMPETENZEUna soluzione
Tuesday, November 16, 2010
Tuesday, November 16, 2010
COMPRENDERE IL CLIENTEGianni Catalfamo
European Director, Digital
Tuesday, November 16, 2010
INTERAGIAMO!Domande, commenti?
su Twitter segui: digbiz_2010Twitter hashtag: #digbizemail: [email protected] login: EVENT/digbizwifi password: forum
Tuesday, November 16, 2010
Tuesday, November 16, 2010
WELCOME TO......a brave new e-commerce world!
Tuesday, November 16, 2010
Tuesday, November 16, 2010
Tuesday, November 16, 2010
Tuesday, November 16, 2010
Tuesday, November 16, 2010
Tuesday, November 16, 2010
THE INTERNET’KILLER APPLICATION
WHAT IS
PEOPLE ARE.
?
Tuesday, November 16, 2010
PEOPLE ARETHE INTERNET’
KILLER APPLICATION
PEOPLE ARE.
!
Tuesday, November 16, 2010
NOI LORO
Campaign
Feedback
A TRADITIONAL CAMPAIGN
Tuesday, November 16, 2010
NOI LORO
Campaign
Insight
A SOCIAL MEDIA CAMPAIGN
Tuesday, November 16, 2010
Insig
htContent
Promotion
Conversations
OnlineAsset
OfflineAsset
Tuesday, November 16, 2010
Tuesday, November 16, 2010
Tuesday, November 16, 2010
WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do we engage them?
Tuesday, November 16, 2010
WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do we engage them?
CLEARLY DEFINED PROFILES
Tuesday, November 16, 2010
WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do we engage them?
DEVELOPA GOODSEARCH
SEED
Tuesday, November 16, 2010
MAP &MONITORCOMMUNITIES
WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do we engage them?
Tuesday, November 16, 2010
HAVE WE GOT ONE?
WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do we engage them?
Tuesday, November 16, 2010
THEIR SANDBOX,
THEIR RULES
WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do we engage them?
Tuesday, November 16, 2010
AQ:MY WEBSITE
DOES NOT
PPEAL TO THENEWESTCROP OF
HOLDERSSTAKETuesday, November 16, 2010
Multicentrum
Supradyn
Tuesday, November 16, 2010
CAMPAIGNSTARTS
Multicentrum
Supradyn
Tuesday, November 16, 2010
Q:HOW
MAY I
TURN
INTO
ADVOCATESTH
EM?
Tuesday, November 16, 2010
Tuesday, November 16, 2010
Tuesday, November 16, 2010
IACTIVATIONCAMPAIGN
Q:HOWDO
DEAN ?VELOP
Tuesday, November 16, 2010
A VIRTUAL LOVERWWW.MYSECRETOBSESSION.IT
Tuesday, November 16, 2010
Q:WHATISTHE
PERFECTPOSITIONINGP
FORMY
NEWPRODUCT?Tuesday, November 16, 2010
Tuesday, November 16, 2010
Q:IS IT POSSIBLE
TO M
ISSUESBEFORE
THEYBECOMECRISES
ONITOR
?Tuesday, November 16, 2010
Tuesday, November 16, 2010
TI SEI CHIESTO:
• Ho identificato il mio target online, le caratteristiche, gli orientamenti?
• Ho messo a punto un contenuto rilevante per comunicare con gli utenti anche fuori dal mio sito?
• Sono pronto ad accettare regole non mie?
Tuesday, November 16, 2010
