Planning Business Messages
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PLANNING BUSINESS MESSAGES
BY
MARIA MASOOD(11994)
IQRA UNIVERSITY
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COMMUNICATION
• Communication leads to community, that is,
to understanding, intimacy and mutual valuing.
--Rollo May
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BUSINESS MESSAGES
• Precise content related to business• Internal & External purposes
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EFFECTIVE BUSINESS MESSAGES
PurposefulPurposefulAudience-Centered
Audience-Centered ConciseConcise
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THE THREE STEP WRITING PROCESS
PLANNING WRITING COMPLETING
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FOUR EFFECTIVE PLANNING TASKS1. Analyze the situation
3. Select the Right Medium
2.
2. Gather Information
4. Organize the Information
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ANALYZE THE SITUATION
Purpose ScheduleAudience
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PURPOSE
General Purpose
Specific Purpose
Inform
Persuade
Collaborate
Impactful
Realistic
Timed
Acceptable
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AUDIENCE ANALYSIS Easy for Known and Vice Versa
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1.Primary Audience
Developing An Audience Profile
3.Composition
4.Level Of Understanding
6.Probable Reaction
5.Expectations & Preferences
2.Overall
Audience
Size
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Example of An Audience Profile
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GATHER INFORMATION
Viewpoints
Reports
& Documents
Interact
Audience Input
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PROVISION OF INFORMATION
Journalistic Approach
WHO
WHAT
WHEN
WHY
WHERE
HOW
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INFORMATION
Ethical
Accurate
Pertinent
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MEDIUMS
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Media Richness
Feedback
Informational Cues
PersonalizedInteractive
Message Tailoring
Emotions
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SELECT THE RIGHT MEDIUM
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Organize Information
Approaches
Construct Outline Main Idea
Limit The Scope
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APPROACHES
IndirectDirect
Positive Messages
Negative Messages
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1. Purpose.
2. Appropriate Timing.
3. Credible Sources
4. Audience size, composition & level of Awareness
5. Anticipate probable responses.
6. Select the correct channel.
7. Accurate, Ethical & Pertinent Information
8. Create Goodwill
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CONCLUSION
Put yourself
in the Shoes of
the Receiver
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