Pixar: The Creativity Process Wesley E. Brower [email protected] 03/27/2014.

Pixar: The Creativity Process

Wesley E. [email protected]

03/27/2014

mailto:[email protected]

Assignment - 2 MGMT 307 - 2014

Using CREATIVITY to form NEW ideas

Pixar Environment Video


Pixar: Innovative Computer Animation Leader

• Creation of the first ever animated feature film was Toy Story in 1995

• Pixar’s work was always original and never borrowed

• They have become the industry leader and role model and have created numerous patents in the process.

• Due to there success, they merged with Disney in an effort to help improve the Disney animation studio.


Creativity

• Audiences want to see something new every time they go watch a movie.

• Creativity and Innovation involve high RISK

• “Managers have to learn to fight against their natural urges to protect against risk…If you want to be original you must accept uncertainty, even when its uncomfortable…” (Catmull HBR)


Creativity Charts


Advice for Creativity

• Be Persistent

• Be collective and share ideas

• Be willing to let go of ideas that seem perfect in your eyes.

• Filter out the best content


References

• Catmull, Ed. "How Pixar Fosters Collective Creativity." Harvard Business Review. N.p., Sept. 2008. Web. 30 Mar. 2014. <http://hbr.org/2008/09/how-pixar-fosters-collective-creativity/ar/1>.

• Babauta, Leo. "Zenhabits : Breathe." Zenhabits RSS. N.p., 16 Sept. 2013. Web. 29 Mar. 2014. <http://zenhabits.net/pixar/>.

• Kessler, Craig. "Financial Success of Pixar throughout the Years." The Movie Banter. N.p., 21 July 2010. Web. 3 Apr. 2014. <http://www.themoviebanter.com/2010/07/financial-success-of-pixar-throughout-the-years/>.

• "Harvard Business Essentials: Managing Creativity and Innovation." Google Books. Harvard Business Essentials, n.d. Web. 3 Apr. 2014. <http://books.google.com/books?id=IMDvP5NtITYC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false>.


Multiple Choice Questions

1. Which of the following is NOT one of the steps in the creativity/innovation process? A. Improvement and Expansion

B. Recalling

C. Opportunity Identification

D. Generation of Ideas

2. Which of the following terms is MOST similar to the definition of Creativity? A. Similarity

B. Change

C. Imagination

D. All of the above




B. Recalling




B. Change

C. Imagination

D. All of the above

Pixar: The Creativity Process Wesley E. Brower [email protected] 03/27/2014.

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Transcript of Pixar: The Creativity Process Wesley E. Brower [email protected] 03/27/2014.