Pitch Workshop Startup Live Istanbul 11/2012
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Transcript of Pitch Workshop Startup Live Istanbul 11/2012
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Pitching Essentials by Can Ertugrul
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Crowdsourced pitching advise
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COINflip Ventures
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We are flipping around the way early stage
investments are made
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“… most angel investors probably lose money on their deals… very few investments make money…”
* An unknown investor from the Valley
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56% of Angel investments exit at a loss*
* According to 2009 BBAA report
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Why?
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„We simply cannot predict…“
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http://www.bvp.com/portfolio/antiportfolio
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PRODUCT DEMO
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We make at least ½ of all our Angel Investments successful *
* In average, instead of 56% Angel investments exiting at a loss in average, so at least +6% R.O.I.
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COINflip Ventures
%
BIZ MODEL
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Participants in Startup Events Austria
Available Risk Capital per Capita*
170 $
75 $
1.9 $ 5.6 $
* Estimations based on reports by EVCA (no significant increase expected)
Israel USA EU Austria 2005 2012
increasing demand BUT low supply
2011
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COINflip Ventures
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+ They do NOT have what WE have
COINflip Ventures
They spend too much time listening tp pitches and trying to predict the future
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No expensive Due Diligence
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BUT our BIGGEST unfair advantage is
something else
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Board of Investors Board of Advisors
Thomas Tiroch
John Zerihoun
Vlad Stan
Benjamin Rohe
Bernhard Thalhammer
Lukas Hudecek
Matej Flacnik
Marco Vitula
Lukas Fittl
Thomas Tödtling
Roman Pable
Schien Ninan
Mark Tuttle
+ The Unknown Investor from the Valley
+ Colette Ballou
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200+ events / year
Startup Acquisition Costs
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We are flipping around the way early stage
investments are made
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We are flipping around the way YOU get money
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Backup Slides
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Founders: 30+ startup events / year
Investors Board: 70+ events / year
Advisory Board:
100+ events / year
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Daily Vists
Nov 31 Dec 1
20,000
10
Google Futurelytics
Just-a-flip-away.com
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Going Forward
Today Dec `12 Jan `13 Q1 `13 Q2 `13
Seed Phase
Term Sheets
Public Beta
Full Launch 10 Investments
50 Investments
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Crowdsourced pitching advise
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1. Most important topics for structure
2. Tipps for slide creation & preperation
3. Tipps for delivery
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1.Structure
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One Suggestion
In an ideal scenario, if you have enough time, you want to mention (only) the most important things
of following topics….
[Move Details to Backup Slides for Q&A]
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0. One-Liner
1. Problem
2. Solution & Product
3. Market & Potential
4. Team & Skills
5. Business Model & Going to Market
6. Competitors & Unfair Advantage
7. Facts, Figures & Traction
8. What do you need? (Outlook)
9. Backup Slides
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2.Preperation
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From 57th International Advertising Festival in Cannes
Slides as visual aids
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"If you can't explain it simply, you don't understand it well enough." - Albert Einstein
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Core
What is the core of what you do?
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"I am sorry I have had to write you such a long letter, but I did not have time to write you a short one” - Blaise Pascal
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K.I.S.S. the Core
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Be or make it unique
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K.I.S.S. the Core
Prepare for audience
YOU
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3.Delivery
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You want to win!
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Engage audience
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Confident, not arrogant
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Hold eye contact
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Use plain & clear language
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Lessons Learned
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Colette
Dave
Pitchers who are roasted
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Watch video of „Roasted“ session at http://pioneersfestival.com/video-library/
General Feedback (last 4 mins) is very valuable
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stARTistsCANdo
Can Ertugrul