Pinterest for business
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Transcript of Pinterest for business
What is the interest in
Pinterest?
Pinterest is a pinboard-style social photo sharing network
Discover photos you love or are inspired by
Organize them into thematic pinboard
Share them easily with your friends
Pinterest isn’t really about crafts – it’s about aspirations.
So what’s the big deal?
Pinterest hit 10 million U.S. monthly unique visitors, faster than any independent site in history
And is the 3rd most popular social network in the United States
10.4 million registered users9 million monthly Facebook
connected users
Daily users have increased by more than 145% since
the start of 2012
In October 2011 the website of Time, Inc’s Real Simple Magazine got more traffic from Pinterest than Facebook
America’s spend more timeon
Pinterest than
Ladies Love Pinning
80% women20% men
Pinterest is generating more referral traffic to websites than YouTube, Google+, and LinkedIn combined.
Beginning last summer, Pinterest became the top social referrer for marthastewartweddings.com and
marthastewart.com, sending more traffic to both properties than Facebook and Twitter combined.
so let’s get started
So you’ve set up your profile.
Now what?
How to pin things
pinning tips for brands
Top 10 Categories on Pinterest1. Home (17.2%)
2. Arts and Crafts (12.4%)3. Style/Fashion (11.7%)
4. Food (10.5%)5. Inspiration/Education (9.0%)
6. Holidays/Seasonal (3.9%)7. Humor (2.1%)
8. Products (2.1%)9. Travel (1.9%)10. Kids (1.8%)
Can’t pin from
Facebook or
flash sites
You can pin videos
from YouTube and
now Vimeo
Don’t be selfish - pin images from various sources – not just your site, that’s boring
Use keywords in descriptions to improve discovery of your pins
Be nice
Credit your sources (link back when applicable)
Create boards that reflect brands essence, design, inspiration for products and services or company culture
Comes down to traditional SEO and link building.
Link to your Pinterest profile from places like Facebook, Twitter, your primary website, associated blogs and any guest articles you write and publish on the web.
Re-pin, favorite and comment other users pins
Use keywords to make your pins easy to find
Run Pinterest Contest
Generating Traffic
Pinning text
Short answer – not really
Alternatives are:
Snapito – a service that allows you to pin a screenshot of a website (snapito.com)
Pin A Quote – grab text from off a website and Pin A Quote will transform it into an attractive graphic for you to pin. Text should be very short. (pinaquote.com)
CopyrightShort answer – no one should be pinning your images without proper permission
Reality – people will still do it
Pros : most will provide linkback’s to your website or Flickr account (where they obtained the photo) which will drive traffic to you
Cons: there is the possibility someone could repin from a google image search or repin one of you images and delete the link
Proper Pinterest etiquet says to always provide linkbacks and credit your sources
Photographers can monitor whether their images have been "pinned" by adding their domain name to the following address:
http://pinterest.com/source/YOUR_DOMAIN_NAME.COM/.
They can also add the following line of code to their site to prevent people from repinning their images: < meta name="pinterest" content="nopin" />.
Another option – include a watermark on your photos and let people pin them – that way they will always carry your name/brand
Thanks!@[email protected]