1. By: Tiffany Topper, KeenanKruskamp, Branden Cultice, and Lindsey Ringhand

2. Pinstripe, What is it?! Premium whipped shavingcream for men unscented, whipped creamytextured shaving cream thatcan be used with or withouthorsehair brush All organic formula containingblack fungus, natural oilsegg, and patented anti-formula key benefitsinclude, hydrating, anti-aging, evens outpigment, refreshing, andanti inflammatory high quality, tough formula 3. Target Market Demographic Men, all ethnicities, 25-40, and single Upper-Middle and Lower-Upper, Income 100k+ College graduate doctorate/masters Psychographic Career is first, ambitious, authoritative personality Very culturally oriented, and is very image conscious Daily user, heavy usage, strong loyalty to quality products Geographic USA, west and east coast, major metro areas Large cities with dense areas, both urban and suburban 4. The Art of ShavingWhen audio is finishedClick On the video to start 5. Growth Environment Huge growth potential in an unsaturated market According to Drug Store News, Mens toiletries arepredicted to take over in 2013and mens skin carewill double in revenue from 2012-2016 Art of Shaving is a growing chain, they were boughtby P&G in 2009. they operate 93 stores and areopening approximately 4 stores per month. 6. Product Strategy 3-1 Product Pre-Shave, Shavingcream, After shave. 2 simple simple sizes 3-oz. Travel Size, TSAapproved 8.8-oz. Standard size Luxury product 7. PricingThe Art of Shavings 3 step process Pinstripes All in one offeringsStep 1 The Pre-Shave -Pinstripe Travel Size Shaving Cream-Pre-Shave3 oz. $30.00 2 fl. oz.$25.00 -Pinstripe Shaving Cream-Pre-Shave Travel size8.8 oz. $40.001 fl. oz. $16.00Step 2 The Shave Lushs Offerings-Shaving Cream Full Size -Razorantium Shaving Cream5 oz.$25.008.1 oz.$24.95-Shaving Cream Unscented Travel Size -Dirty Shaving Cream1.7 oz.$17.003.5 oz.$13.95 -Shave the Planet Shaving CreamStep 3 The After Shave 7.9 oz.$24.95-After Shave Full Size -Ambrosia Soothing Shaving Cream3.4 fl. oz. $40.00 8.8 oz.$19.95-After Shave Travel Size -Prince Triple Blossom Shaving Cream1 fl. oz. $18.00 7.9 oz.$25.95 8. Distribution Methods Two pronged approach Partner with Art of Shaving in their retail locations. We will serve as the high-end product in the store In cities that do not have Art of Shaving stores, we will have a counter at high-end department stores such as Neiman Marcus, Macys, Nordstroms, ect By selling Pinstripe in alreadyestablished channels we can relyon the high-reputationsand knowledge staffalready existing at these locations. 9. Promotion Print Media GQ and Wall StreetJournal In store promotions Youtube and Celebritypromotions. Show yourStripes VIP, customer renewal 10. Pinstripe