Pinocchio final graphic framework€¦ · should be universal for all entities that the foundation...
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CONCEPT & RATIONALE APPLICATIONS Pinocchio is known for having a short nose that becomes longer when he is lying even if he’s basically good at heart. We wanted to focus on the last part and give him a true image of his heart. Pinocchio undergoes transformations during the novel from the wooden puppet to a real boy, that’s why we wanted to express the satisfaction of a wish coming true on the character’s face and to make him apear charming or endearing. He seems to be sitting with his hands leaning on something solid because the Fondazione Nazionale Carlo Collodi has a solid history in promoting children’s culture and culture for children. With this representation, the facial expression and the body pose, we wanted to capture the attention of consumers and represent the core values of the brand at a glance. Because the image is the base on witch the foundation builds it’s programs, the logo should be universal for all entities that the foundation owns. This way the target audience can easily associate it with the foundation and become memorable. LOGO SKETCH & PROCESS COLORS WHITE CMYK: 0 / 0 / 0 / 0 RGB: 255 / 255 / 255 #: FFFFFF BEIGE CMYK: 0 / 10 / 50 / 0 RGB: 255 / 256 / 147 #: FFE293 GREEN CMYK: 66 / 20 / 100 / 4 RGB: 102 / 153 / 51 #: 669933 DARK GREEN CMYK: 70 / 55 / 75 / 65 RGB: 42 / 50 / 36 #: 2A3224 RED CMYK: 0/ 100 / 100 / 0 RGB: 255 / 0 / 0 #: FF0000 TYPE Collodi - Handmade Open Sans ABCDEFGHIJKLM NPQRSTUVWXYZ abcdefghijklmnpqrstuvwxyz 1234567890!"£$%&/()=?^*
Transcript of Pinocchio final graphic framework€¦ · should be universal for all entities that the foundation...
CONCEPT & RATIONALE APPLICATIONS
Pinocchio is known for having a short nose that becomes longer when he is lying even if he’s basically good at heart. We wanted to focus on the last part and give him a true image of his heart.
Pinocchio undergoes transformations during the novel from the wooden puppet to a real boy, that’s why we wanted to express the satisfaction of a wish coming true on the character’s face and to make him apear charming or endearing. He seems to be sitting with his hands leaning on something solid because the Fondazione Nazionale Carlo Collodi has a solid history in promoting children’s culture and culture for children. With this representation, the facial expression and the body pose, we wanted to capture the attention of consumers and represent the core values of the brand at a glance.
Because the image is the base on witch the foundation builds it’s programs, the logo should be universal for all entities that the foundation owns. This way the target audience can easily associate it with the foundation and become memorable.
LOGO
SKETCH & PROCESS
COLORS
WHITECMYK: 0 / 0 / 0 / 0RGB: 255 / 255 / 255#: FFFFFF
BEIGECMYK: 0 / 10 / 50 / 0RGB: 255 / 256 / 147#: FFE293
GREENCMYK: 66 / 20 / 100 / 4RGB: 102 / 153 / 51#: 669933
DARK GREENCMYK: 70 / 55 / 75 / 65RGB: 42 / 50 / 36#: 2A3224
REDCMYK: 0/ 100 / 100 / 0RGB: 255 / 0 / 0#: FF0000
TYPE
Collodi - HandmadeOpen Sans
ABCDEFGHIJKLMNPQRSTUVWXYZ
abcdefghijklmnpqrstuvwxyz1234567890!"£$%&/()=?^*
