Pictures of the Year International Client Presentation
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Transcript of Pictures of the Year International Client Presentation
our challengeIdentify perception among current audience, reposition brand and attract new participants
Client
Born in 1944 as “First Annual Fifty-Print Exhibition”
Lacking social presence and authoritative voice
Consumer
Content consumers are photography enthusiasts, students and researchers who do not submit their work to the competition
our goalPosition POYi as the premiere global photo
competition by expanding digital presence to gain exposure, build relationships, and drive
online engagement
Brand Personality
Erudite
Transparent
er·u·dite ☻ /ˈer(y)əˌdīt/ adjective
1. Having or showing great knowledge or learning; sophisticated; scholarly
trans·par·ent ☻ transˈperənt/adjective
1. Easy to perceive; honest; open
Reverentrev·er·ent ☻ ˈrev(ə)rənt/
adjective1. Feeling or showing respect; devoted
Paid Posts
promoted or sponsored posts
promote Facebook posts for 28 day span during submission
window
Guest Blogger
“Johnathan Roberts”, Social FreelancerPOYi Blogpost5/12/15 A City Divided. Today I walked out of the familiar airport and into the middle of fall, a beautifully crisp 60 degrees and partly sunny—so naturally everyone donned puffer coats and wool hats. I guess the travel books I never read were right when they said the city comes alive in summer. This is not their summer, as noted by looks just short of terror as the wind came barreling through the pick-up zone and feathering the dark hair of everyone around me.
In the first day after moving to Buenos Aires, the thing that lends itself most prominently to my memory is that of the protesting. Protests everywhere. Protests about the economy. Protests about Cristina Kirchner, their president. I don’t think I’ve seen more than two protests in my life in the United States. The second thing proved the degree of homelessness and striking poverty in the country. Men and women sleeping on unfolded cardboard boxes outside banks in the financial district, sitting in front of coffee shop windows where patrons sip 50 peso cappuccinos. Hundreds of homeless people reside in Recoleta, a neighborhood socioeconomically equivalent to the Upper East Side in New York City. Every person I approached proved reluctant for me to take his or her photo. Within 24 hours, I learned that Portenos, or the city-dwelling Argentineans, are dubious people. I’m not sure whether this reluctance stems from fact that I’m clearly not Argentinean, or the fact that I’m a stranger.
Either way, the photos that I have taken prove pretty morose. I guess if I’m documenting my time as a photographer telling the story of a once thriving economy fallen from grace, I’m not going to have the most upbeat stories to share. I do feel the stories I uncover here will prove indispensable to open up a discussion about class inequalities around the world. As a first time POYi entrant, I hope my photos can educate the world on the social and economic plights occurring in South America. I already know this city has so many stories to tell. Until next time,Johnathan