PickNPub Bus Plan

8/3/2019 PickNPub Bus Plan

http://slidepdf.com/reader/full/picknpub-bus-plan 1/32

Business Plan

PICK N PUBKorean fusion restaurant

&

Sports pub



CONTENTS

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Ⅰ. 사업소개 Introduction to the IdeaⅡ. 사업배경 목적 Background and Objectives

Ⅲ. 사업자위치 Location

Ⅵ. Pros and Cons of the Location (Itaewon)

Ⅴ. PICK N PUB: The reason for locating

Ⅵ. PICK N PUB: The reason behind the Idea

Ⅶ. PICK N PUB: Business Content

Ⅷ. PICK N PUB: Unique Features

Ⅸ. PICK N PUB: Further Plan for the Future

Ⅹ. PICK N PUB

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Ⅰ. 사업 소개 Introduction of Business

The objective of PICK N PUB by Stop-By Corp. is to create a place to

bring all the people together through sports to communicate in a

united community.

Because of the fact that Korean society has a standardized and

closed atmosphere, we want to create a diverse and amicable

atmosphere through our stores. Moreover, we want to globalize

Korean food and its aspect of low-calorie, and healthy snack

while drinking.



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Ⅱ. 사업 배경 및 목적 Background and Objectives

∙ Current Society: Intensified individuality

Lack of connectedness

Absence of communication

2. Business Objectives: ‚Creating a place to communicate‛

∙ By presenting food that everyone can enjoy

By introducing a recreational place for people living in a busy society∙ By connecting people through sports

1. Business Background

∙ Place (Itaewon) has a variety of race and mixture of different cultures.

Yet, there are still misunderstanding of culture within each other

and lack of communication, which created intensified the exclusionism.



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Ⅲ. 사업자 위치 Location

1.Head Office

Stop-By Inc. 3fl. JungDaWon Building

1236-11 GyePo4Dong GangNam-Gu Seoul, Korea

2.Store Location

∙ 686-1 HanNam-Dong YongSan-Gu Seoul, Korea

∙ Parking: Behind Je-il Building, Han-nam Office Public Parking Lot



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Ⅳ. 입지주변 상권(이태원) 의 장점 및 단점 Pros and Cons of the Location (Itaewon)

1.Pros

Itaewon is an international community where all the different cultures aremixed in, which is very rare to experience this variety of cultures in Seoul.Moreover, it is a must-see place for foreign tourists and popular amongKoreans as well.

2.Cons

1) Small Parking Lots: Difficulties of parking

Number of cars in use : X = Population of Itaewon : Number of cars in Itaewon

72,700 : X = 251,200:65,868 = Number of cars for residents 19078

Available Spots: 2289

2) Lack of Korean restaurants in the area

: Between the year ’08~’10 Korean only Korean BBQ restaurants increased

① Number of Korean BBQ place: 37 (2008) ->110 (2010)

② Cold Noodle(4) Bibimbap(0)

→ Foreign tourists who expects to experience the authentic Korean food will not visitItaewon because of the lack of Korean restaurants.

3) Fear of mixing with other cultures



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Ⅳ. 입지주변 상권(이태원) 의 장점 및 단점 Pros and Cons of the Location (Itaewon)

이태원 청담 예술의전당 기타

국내거주 외국인이

선호하는

서울의

글로벌

공간(출처:서울시)

47%

30%

18%

4%

이태원1동 이태원2동 한남동 보광동

이태원 외국인 거주 인구현황(명)2008년말

기준*출처:용산구

1951

370

2673

831

STREET OF AFRICASTREET OF ISLAM



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Ⅴ. PICK N PUB The reason for locating

1.Pros

1) Possible to create a relaxed atmosphere since the location is a bit off from

the main street

2) Located right behind the Je-il Building, which is the LANDMARK of

Itaewon

3) Wide Space for use

4) Good flow of pedestrians (1fl: Restaurant ‘ Bon Et Beau’ / 2fl: Gallery)



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Ⅵ. PICK N PUB The reason for the idea

1.PICK

1) Korean Customized Fusion Restaurant

2) Keyword

: Korean Food + Customizing + Fusion

3) Precondition : A variety of race / preference

• Bringing familiarity of Korean food to both tourists and resident foreigners

• Offering colorful and tasteful authentic Korean food that is enjoyable for

people from all cultures by eliminating strong flavors that is not favorable to

foreigners, and by using a variety of ingredients.



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Ⅵ. PICK N PUB The reason for the idea

2.N PUB

1) Keyword

: Sports

2) Precondition

∙ Sports is an element that everyone from all cultures can enjoy and

communicate.

∙A variety of race can mingle through sports and create a common interest.

∙Koreans : A possible place to enjoy themselves in a healthy atmosphere

∙Foreigners : Can release the stress of homesickness while enjoying sports in an

united atmosphere.

Can acquire information about sports and other things during a

business trip in Korea.



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Ⅶ. PICK N PUB Business Content

1. Name: PICK N PUB

2. Location: 686-2 HanNam-Dong YongSan-Gu, Seoul

3. Structure : Co-op1) 1fl : Korean Fusion Restaurant

Café/Bar after dinner

2) 2fl : Specialized Sports Pub

All day and night



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Ⅷ. PICK N PUB Unique Features

1-1. Specified Contents

1) 1fl : Korean Fusion Restaurant

Our Casual Korean restaurant in Itaewon, where most of foreigners in Korea gather,

offers customized food according to each customer’s preference.

Our main dishes like Bibimbop and Ssam can easily be customized by choosing ingredientsthat goes in.

Our menu offers healthy, organic, and low-calorie food for moderners who are concerned

about a well being lifestyle.

Our modernized ambience creates sophistication and comfort for people from allcountries.

Our store offers a quite and comfortable atmosphere even at night for a simple drink.

CONCEPT



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1-2. Specified contents

1) 1fl : Korean Fusion Restaurant

On the first visit of each customer, we will save a database information of his/herpreferences and other considerations, and can eliminate ordering time and inconvenience

We break away from previous restaurant system of pre-picked chef’s menu, and providethe true customized menu.

Based on the pre-collected database, we can even suggest other things that the customernight enjoy even more.

We can create a regular based customer list, and earn their patronage.

Can develop trust to ourbusiness through directlyreflected of their ownpreferences on food

Data-Base

By receiving feedbacksdirectly from customers,he/she can developcooking style according to

the customers needs andwants

CustomerChef

소통원활



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1-3. Examples

1) IN-N-OUT Burger : The best burger of the year by the U.S.

Consumer Report

3 chooses of pre-selected burger + Not-So-Secret Menu

MENU MENU Content

Burgers

1. 2x4 Burger: 2 Patties, 4 Slices of cheese (ANY NUMBER CAN BE SUBSTITUTED)

2. 3-by-meat Burger : 3 Patties, and no cheese

3. Animal style Burger : Mustard cooked Patty, Caramelized Pickles, and special sauce

4. The Flying Dutchman : 2X2 without buns and lettuce

5. Grilled Cheese : Vegetarian burger, no patties with 2 slices of cheese

6. Protein Style Burger : Wrapped with lettuce instead of buns

7. Veggie burger : True Veggie burger, with buns and veggies only

8. Extra Toast

Fries

1. Animal Style : Fries with onions on top with Thousand Island Sauce and cheese

2. light : Less fried

3. Well-done : Well fried

Drinks1. Lemon-up : Mix of lemonade and Seven-Up2. Neapolitan shake : Shake with strawberry, vanilla, and chocolate3. Tea-Ade : Mix of lemonade and Iced tea



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1-4. Examples

1) MOMOFUKU, New York City- Star Chef: David Jang

- Owns five restaurants in NYC

- Featured in New York Times in 2006

- David Letterman on April 21, 2010- Honored for one of the 100 most influential people of 2010

by Times Magazine

- Well-mixed the features of Korean/Japanese/European food

- 대표메뉴 : 쌈



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2-1. Specified Contents

1) 2fl :PUB

We offer a relaxing atmosphere where customers can enjoy watching sports games andcommunicate with others.

We offer different sections that is only for a specific team, so a united community caneasily be formed.

We offer big HD flat screens everywhere in the pub including the bathrooms.

CONCEPT



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2-2. Domestic Examples

1) Manchester United Pub Korea : Specialized pub for MU fans in Korea2) Stadium Pub : Specialized pub for DooSan Bears fans

3) Big Lock : Specialized in Hockey

4) Baby Guinness: Specialized pub selling only Guinness draft beer

5) Two Bros’ : Can watch Premier league baseball with beer

2-3. Problems of current Domestic Sports Pubs

∙Only focuses on one particular sports or only sells drinks and have small or

low-resolution screens.

∙Only features one major screen, which makes it hard for customers to freely

watch games.

2-4. Solution

By gathering successful examples and create a ‘ Total Sports Pub ’



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Ⅷ. PICK N PUB 사업의 특성

2-5. 해외사례 : 미국

1) Buffalo Wild Wings- Bar and Grill형식으로 family restaurant 분위기로 스포츠관람

- 메뉴: 샐러드, 치킨,햄버거, 샌드위치

- 현재 FACEBOOK으로 400만명 정도의 사람들이 LIKE를 하고 있는 중.

- 2009년도까지 652굮대에 가게가 있었고, 그 중 232개는 회사에서 직접

관리를하고 420굮데는 프렌차이즈화 함.



Famous Pub (Atlanta) Irish Bar (Barcelona)

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2-5. International Examples

Bubsy‟s (California) Mickey Mantle‟s (New York)



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Ⅸ. PICK N PUB Further Plan for the Future

1. Possibilities for continuous growth of ‘N PUB’

1) Seoul: Packed with skyscrapers within a small limited urban area- Long Working Hours / Lack of recreation

- This is the main reason for massive amount of demands when a place for

dine and relax opens, and also the reason for those places to be packed.

2) More and more people want to spend more time on improving their life-style to release their stress and to find healthy habits.

3) After the World Cup in Korea (2002), watching and enjoying games withothers while cheering for the favorite team became more popular than

ever.-Online Sports Club websites (* 2011.2.17)

- I LOVE SOCCER: 1149123 members

- I LOVE NBA:138852 members/ I LOVE MLB : 54528 members

-Offline

- Number of Korean Major League watcher in : 5928652



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4) Increasing number of participants of Sports-Betting games- Legal Sports-betting Website: ‘The story of Toto and Proto’ Members :

about 240000 members

(daily visitors: 88000 average/ Total # of visitors : 0.1 million people)

- Illegal and international betting: Uncountable

Problems of Sports-Betting

1) Distortion of the main purpose for enjoying sports, and also a lack of places

for the activity while relaxing

2) The main reason for participants is to earn money not to enjoy



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2. Direction for ‚N PUB‛

1) Lounge + Sports

2) Co-ed (multi purpose)

3) Efficiency of the large area (well-organized)

→ Sports added into Café, Restaurant, and Bar area

3. Expected Affects of ‚N PUB‛

1) Providing a healthy recreation place for adults

2) Satisfying current demands of sports fans

3) Creating a connection between Koreans and foreigners



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Ⅸ. PICK N PUB 차후 추진사항

4. 외부 디자인 시안



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5. Floor Plan of Pub area (2fl)

Screen Bar table TablesTV Monitors



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Ⅹ. PICK N PUB

With the globalization, cultures are spreading

widely

and also being crossed over with others creating a

new

kind of custom. With globalization, more and more

foreigners are visiting and moving to Korea, where

used

to be a homo-cultural nation in the past.

Therefore, Pick N Pub will be the perfect place for

the



제휴업체 현황 1. Hartz-Chicken Buffet

- 미국 텍사스주 휴스턴에서 오픈.

- 현재 Hartz-Chicken Buffet 운영 권리를 취득한 SkyVenture korea (대표:임순섭)를 통해 관련 정보 취득 및 업체 입점 구두협약.

2. 오클라호마식 버거

- 저칼로리 + 웰빙을 표방하며 고객이 직접 버거를 customizing할 수 있게 하는 버거로서 현지에서 고객의 주문이 쇄도하는 상황.

- 미국 Taco Bell 이사단을 친인척으로 두고있는 김원씨는 프랜차이즈점을 운영한 경험을 토대로 한국 시장에 오클라호마 버거를 선보이기 위해 본사와 구두협약을 한 상태.

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제휴업체 현황 3.떡 케이크전문점 „희동아 엄마다‟

- 떡 특유의 질긴 식감을 없애고 높은 칼로리에 대한 부담감을 줄이며 유기농 원료를 사용함으로써 기존의 내국인 뿐만 아니라 떡에 대한 거부반응이 있던 외국인에게까지 호

응을 얻고 있음.

- 삼청동에 위치한 „희동아 엄마다‟ (대표:김희성)는 떡과 커피 / 음료등을 같이 판매 운영하고 있음.

- 김희성대표는 3권의 떡 관련 국내 서적을 발간하였고

매주 두 차례 정도의 떡 관련 강연을 시행중으로 차후 뉴욕에 지점을 세워 세계에 떡에 대한 인식을 제고해 나갈 계획.

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제휴업체 현황

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홍보채널 현황 1. 김수린:현재 NYC Parsons예술학교에서 Photography공부를하고있으며 개인 전시회들과 개인 서적 출판(청춘을찍는 뉴요커)으로 한국대중들에게 많은 시선이 집중되기도하였다.현재 많은 잡지사들과 출판사,더 낳아가 한

국 Entertainment까지 많은 미디어 업체들과 접촉가능.

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홍보채널 현황 2.오영근: Parsons예술학교를 졸업하고 현재 “듀퐁” 강남지점에서 근무하고 있으며,한국의 유명한 잡지사 GQ,ESQUIRE, W, Elle,그 외 많은 패션 쪽 에디터 또는 작가와 커뮤니케이션 가능.

3. Chiiko Okuda : Parsons패션 머천다이징 학과를 졸업하고 현 일본 여성잡지 “ViVi”라는 잡지사에서 에디터로 활동하고 있으며 한국 여성잡지사와 활발한 교류로 인해 여러 홍보채널을 확보하고 있으며 일본에서 발행하는 일본

사람들이 한국 여행시 참고 하는 다량의 서적의 일조하고있어 본 Stop-By사가 레스토랑 창업 시 홍보 채널로 구축에 도움을 줄 것으로 사료됨.

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PICK N PUB

-THE END-

Korean fusion restaurant

&

Sports pub

PickNPub Bus Plan

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