PHYSIO FIRST MEMBERS ARE HOPEL

THE ORGANIZATION OF UK PHYSIOS ONLINE

WWW.UKPHYSIOS.ORG"Physiotherapists Profit Through Visibility"

PHYSIO FIRST

MEMBERS ARE

HOPELESS ON 

GOOGLE 

In this study of

500 members only 8% achieved

the basics!

1GOOGLE MY

BUS INES S

A Verified Page

Photos

Hours of Business 

At least 1 Review

A Clinic Website 

That is Mobile Friendly

(Soon to be compulsory

for Google Search)

Physio First Directory 

Email link is NOT:

@hotmail.co.uk

@btinternet.com

@aol.com etc

WEBS I T E BAS I C

BRAND ING

2 3

THE BASICS

www.UKPhysios.org

TARGET

A 1000% Improvement

in Physio First members

achieving "Basic Online

Visibility"

SOME OLD NEWS

The number of smartphone users in

the UK is forecast to rise gradually

from 36 million in 2014 to 46 million in

2018.

Meanwhile, in mature, established

markets, smartphones are quickly

shifting the paradigm for consumer

media usage and impressing the need

for marketers to become more

mobile-centric.

The Telegraph 11th Dec 2014

THINGS HAVE CHANGED

So whether you want to believe it or

not the way that you promote

yourself and your clinic HAS

changed.

If you haven't yet embraced it you

can't afford to fall too far behind!

AND THEY CONTINUE TO CHANGE

AT AN INCREASINGLY RAPID PACE!

GOOGLE SEARCH

Within months, Google is to divide its

index, giving mobile users better &

fresher content.

Currently, Google has a single index of

documents for search.

Google's Gary Illyes announced they

plan on releasing a separate mobile

search index, which will become the

primary one.

October 2016

The first 850 entries in

Physio First's  'Find a

Therapist' Directory

were analysed and 500

'unique' clinics were

identified. 

I did not include

individuals who worked

for someone else or in a

Private Hospital.

Only the clinic principal was counted.

For each unique clinic entry:

The individual or their clinic

was searched for online.

Their Google My Business

page was examined and the

contents of their page

recorded.

1GOOGLE MY

BUS INESS

#1 A Verified Page

#2 Photos

#3 Hours of Business 

#4 At least 1 Review

THE BASICS

PHYSIO FIRST SURVEY

A Verified Google My Business Page

is the absolute minimum for any

Physiotherapy Clinic with a listing

in the Members Directory.

GOOGLE MY BUSINESS PAGE

ONLY 45.6% OF

MEMBERS HAVE A

VERIFIED PAGE

GOOGLE MY BUSINESS

You MUST verify your Google My

Business Page

It confirms to Google that you are an

authentic business and that the

contact details you have given are

correct.

It is a simple task to accomplish.

You simply click the 'verify now'

button and Google text you a code

which you then enter.

#1 VERIFY YOUR PAGE

GOOGLE MY BUSINESS

Add several photos that are

relevant to your clinic and that help

prospective patients get a feel for

what you do.

For instance, a photo of the outside

of your clinic so patients can easily

recognise the first time they visit.

Some smiling faces from your staff.

The reception and a treatment

room - you get the idea.

#2 ADD PHOTOS OF YOUR CLINIC

GOOGLE MY BUSINESS

#3 ADD YOUR CLINIC HOURS

For each day that your clinic is

open, you should add the opening

and closing times.

Don't forget to update these hours

if you change them!

Likewise, it is possible to add

Special Hours for days like Bank

Holidays when the clinic might be

closed.

GOOGLE MY BUSINESS

#4 GET PATIENT REVIEWS

Patient Reviews are like gold dust

and can help your listing appear

near the top.

It is important that you regularly

ask your patients to leave an honest

review on Google - it makes a

dramatic difference to your page

ranking!

PHYSIO FIRST SURVEY

GOOGLE MY BUSINESS PAGE

ONLY 13.8% OF ALL

MEMBERS HAVE A

VERIFIED PAGE     

  + HOURS 

  + PHOTOS 

  + 1 REVIEW

GOOGLE MY BUSINESS

FREE and Easy To Use

Show Up In Local Search Results

Another weapon in your online    

arsenal to get ahead of the

competition

Helps you build a loyal fan base

To reach your potential new patients,

you’ve got to go where they are

SOME ADVANTAGES

GOOGLE MY BUSINESS

Ensures the right information about

your clinic is on:

   Search, 

   Maps & 

   Google+

Maintain up-to-date information

about your clinic on Google

Makes your clinic’s information more

searchable

SOME ADVANTAGES

OUR TARGET

85% OF PHYSIOTHERAPY CLINICS

MEET THESE BASIC

REQUIREMENTS FOR THEIR

GOOGLE MY BUSINESS PAGEBy 31 December 2018

(as measured through Physio First) 

HELP US MEET OUR TARGET

GET YOUR CLINIC'S

EXISTING GOOGLE MY

BUSINESS PAGE UP TO

STANDARD

FIND OUT

MORE 

CREATE & VERIFY  YOUR

CLINIC'S GOOGLE MY

BUSINESS PAGE 

START HERE