Philadelphia Eagles 2015 Campaign

By: Michael Ramer

The Target Audience Males between the ages of 30-50 years old

Who reside in the Greater Philadelphia and South Jersey areas

The Goal in Mind An increase in attendance at all Philadelphia Eagles football games

Both home and away

To have fans show support for the entirety

The Eagles Want You To the stay from kickoff to the final whistle of 10 Philadelphia Eagles games

this upcoming season

Can be a home or away game, both count towards the 10 total

We have the best fans in the world and we must use that to our advantage!

What’s in it for the fans? $150 voucher to the official Eagles team shop

100% guarantee of receiving tickets to playoff games, no more worrying about a lottery

One lucky fan who completes the “Eagle Challenge” will receive an all-inclusive trip for them and three others to the 2016 Pro Bowl in Honolulu, Hawaii

As well as seeing a whopping 40 quarters of Eagles football!

How Will We Track Our Progress? The key performance indicators (KPI) for this campaign will be the number

of people who successfully complete the 10-game Eagles Challenge.

As well as conducting monthly progression reports in regard to total revenue, as well as an increase in the overall revenue when compared to last years totals.

Our Projected Budget

Total Budget

Team Store VouchersMedia AgencyESPN ScoreCenterOther Expenses

Social Media at the Forefront

• The Eagles Challenge will be promoted via commercial and billboard advertising all throughout the tri-state area.

• For our internet marketing, there will be information on the campaign and everything you need to know about it, such as rules and regulations, right on our team website. Our social media teams will be hard at work all summer creating buzz across all of our different platforms in order to reach as many fans as possible.

• Lastly, we have agreed to terms with ESPN regarding advertising for the ScoreCenter app as well.

Player Engagement Actual big time players such as DeMarco Murray, Sam Bradford, and even

head coach Chip Kelly had chipped in and want this campaign to be a success.

Through speeches at training camp, and the filming of videos and commercials. The Eagles players and personnel are doing their part in pumping up our fan base to go out and do something special.

If fans hear these words coming from players as well, they will feel much more inclined to participate and help out their favorite Eagles by showing support at as many games as they can for as long as they can.

Lets Do This Philly! With a complete team effort from top to bottom, including both the

organization and Eagles Nation as a whole we can shock the world.

Lets make league history with this campaign and show the rest of the NFL what we’re all about.

We can do this Philadelphia! E-A-G-L-E-S EAGLES!!!