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Idci

“Failing to plan is planning to fail.”  (Brian Tracy)

“If you don’t know where you’re going, any road will take you there.” (The Mad Hatter in Lewis Carroll’s  Alice in Wonderland )

There are a lot of Mad Hatters living in a form of “Wonderland” who are trying to

build successful businesses. Be sure that you are NOT one of them.

Your ability to decide what you want to accomplish in every area of your business and

personal life will dramatically increase your results and rewards.

When you make clear, written plans with measurable standards and schedules, you

increase your probabilities of success many times over the person who is vague or

unsure.

I his lss y will la:

■  How to determine what you really want in life

■  The key steps to creating your business plan

■  The importance of your values, vision, mission and purpose

■  What you must do to achieve business success

Profit GrowthStrategiesBy Brian Tracy

Planning for Success

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The purpose of your bsiss lif is to enable you to enjoy your psal lif. Fully

85% of your happiness will come from your relationships with other people; only 15%

will come from external achievement.

“The man who knows both himself and his enemy will be victorious in a hundred 

battles.”  (Sun Tzu)

A.Dcid xacly wha y ally wa i lif.

  1)  What are your personal values? What are your business values?

 

Psal Vals? Bsiss Vals?

1. 1.

2. 2.

3. 3.

 

2)  What are your h ms impa gals in life, right now?

  1. ___________________________________________________________

2. ___________________________________________________________ 

  3. ___________________________________________________________ 

  3)  What would you do immediately if you learned today that you had just won

$20,000,000?

  1. ___________________________________________________________

2. ___________________________________________________________ 

  3. ___________________________________________________________ 

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4)  What would you do, how would you spend your time, if you learned today that

you only had six mhs liv?

  1. ___________________________________________________________

2. ___________________________________________________________ 

  3. ___________________________________________________________ 

  5)  What have you always wanted to do but been afaid amp?

  1. ___________________________________________________________

2. ___________________________________________________________ 

  3. ___________________________________________________________ 

  6)  What sort of activities give you the greatest sense of fulfillment, saisfaci 

and self-esteem?

  1. ___________________________________________________________

2. ___________________________________________________________ 

  3. ___________________________________________________________ 

  7)  What one great thing would you dare to dream if you knew y cld fail?

  _______________________________________________________________

 _______________________________________________________________

 _______________________________________________________________

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B.Sagic ad Bsiss Plaig

  1)  VISIon – if your business was perfect sometime in the future, how would you

describe it?

  a. ___________________________________________________________ 

  b. ___________________________________________________________ 

  c. ___________________________________________________________ 

  2)  PurPoSe – why have you decided to get into this particular business?

  a. ___________________________________________________________ 

  b. ___________________________________________________________ 

  c. ___________________________________________________________ 

  3)  MISSIon StAteMent – describe what kind of a company you plan to be in

the future, based on serving and satisfying other people in some way.

  Start with the words, “Our mission is to . . .”

  _______________________________________________________________ 

  _______________________________________________________________ 

  _______________________________________________________________ 

  _______________________________________________________________ 

 

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C.Dvlp a sagic pla f y bsiss.

This plan is composed of the following parts:

  1. Your vision, purpose and mission statement.

  2. Your goals and objectives.

  3. Market analysis.

  4. Production and products.

  5. Marketing strategy.

  6. Organization structure and people.

  7. Funds flow and financial projections.

 

Dmi y sagic bsiss gals.

  What are your sales and revenue goals for the future?

 Ya Sals Pfis

2010 $ $

2011 $ $

2012 $ $

2013 $ $

2014 $ $

 

D.Aalyz y mak hghly bf y bgi bsiss pais.

  1)  What is the siz of the current market for your product or service?

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a. ___________________________________________________________ 

  b. ___________________________________________________________ 

  c. ___________________________________________________________ 

  2)  Who or what are your maj cmpis for the same customer dollar?

  1. ___________________________________________________________

2. ___________________________________________________________ 

  3. ___________________________________________________________ 

  3)  What do you offer that makes your products or services spi  from your

customer’s point-of-view?

  a. ___________________________________________________________ 

  b. ___________________________________________________________ 

  c. ___________________________________________________________ 

e. Dmi y slci ad mix f pdcs ad svics.

  1)  What are the three ms impa pdcs/svics you offer in your market?

  a. ___________________________________________________________ 

  b. ___________________________________________________________ 

  c. ___________________________________________________________ 

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2)  What are the three ms impa svics you offer to your customers?

  a. ___________________________________________________________ 

  b. ___________________________________________________________ 

  c. ___________________________________________________________ 

  3)  What are the three most important considerations or pblms in creating,

acquiring or producing your products or services?

  a. ___________________________________________________________ 

  b. ___________________________________________________________ 

  c. ___________________________________________________________ 

  4)  What are the essential ppl, qipm ad scs you need to

produce or acquire your most important products or services?

  a. ___________________________________________________________ 

  b. ___________________________________________________________ 

  c. ___________________________________________________________ 

F.

Dmi xacly hw y mak ad sll h qaiy f pdcs

svics y dscibd i “C.”

  1) What methods of advisig ad pmi do you use to attract

  customers?

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a. ___________________________________________________________ 

  b. ___________________________________________________________ 

  c. ___________________________________________________________ 

  2)  What benefits or cmpiiv advaags do you emphasize in your 

  marketing?

  a. ___________________________________________________________ 

  b. ___________________________________________________________ 

  c. ___________________________________________________________ 

  3)  How do you sll ad ak ds for your product or service?

  a. ___________________________________________________________ 

  b. ___________________________________________________________ 

  c. ___________________________________________________________ 

  4)  What is your budget and xpcd sals from your advertising and sales

activities?

  a. Budget? $ ___________________________________________________ 

  b. Expected sales? $ _____________________________________________ 

  c. Schedule and timelines? ________________________________________ 

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G.Dcid p y gaizaial sc ad h ssial jbs b

d i ach aa.

  1)  List the three most important functions or jobs in sals ad makig.

  a. ___________________________________________________________ 

  b. ___________________________________________________________ 

  c. ___________________________________________________________ 

  2)  List the three most important functions or jobs in the pdci, or 

  acquisition, of your products or services.

  a. ___________________________________________________________ 

  b. ___________________________________________________________ 

  c. ___________________________________________________________ 

  3)  List the three most important functions or jobs in the management and

  admiisai of your business.

  a. ___________________________________________________________ 

  b. ___________________________________________________________ 

  c. ___________________________________________________________ 

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H. Y ms pvid f h fds y d pa y bsiss

sccssflly.

  1)  List your three pimay sources of funding.

  a. ___________________________________________________________ 

  b. ___________________________________________________________ 

  c. ___________________________________________________________ 

  2)  Describe your expected sals ad xpss month-by-month for the next

12 months.

  Example*:

Mh Jaay Fbay Mach tals

Sales $100,000 $150,000 $200,000 $450,000

Less cost of goods $25,000 $37,500 $50,000 $112,500

Expenses $75,000 $85,000 $100,000 $260,000

Misc. $10,000 $15,000 $20,000 $45,000

Total ($110,000) ($137,500) ($170,000) $417,500

Profit (loss) ($10,000) $12,500 $30,000 $42,500

Cumulative ($10,000) $2,500 $32,500 $42,500

 

* This is a simple example of a profit and loss statement. In reality, you should detail

all items in “expenses,” and create this statement for the next 12-18 months.

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3)  Who is responsible for the accig and bookkeeping functions?

  a. ___________________________________________________________ 

  b. ___________________________________________________________ 

  c. ___________________________________________________________ 

Your ability to ask and answer these questions will give you an outline of the key issues

you must address in the development of your business plan.

Failure to think through, understand and make plans in any of these areas can lead to

business failure.

Aci exciss

1.  What business are you ally in? What does your product/service achieve,

  avoid or preserve for your customers?

  1. ________________________________________________________________ 

  2. ________________________________________________________________ 

  3. ________________________________________________________________ 

2. Who is your idal csm? Describe the three most important characteristics he/she

 would have.

  1. ________________________________________________________________ 

  2. ________________________________________________________________ 

  3. ________________________________________________________________ 

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3. What does your ideal customer consider val? Why would he/she buy from you?

  1. ________________________________________________________________ 

  2. ________________________________________________________________ 

  3. ________________________________________________________________ 

4.  What is it that you do especially well, b  than 90% of your competitors?

  1. ________________________________________________________________ 

  2. ________________________________________________________________ 

  3. ________________________________________________________________ 

5.  What are your three most important bsiss gals right now?

  1. ________________________________________________________________ 

  2. ________________________________________________________________ 

  3. ________________________________________________________________ 

6.  What are the main csais on achieving your goals? What is holding you back?

  1. ________________________________________________________________ 

  2. ________________________________________________________________ 

  3. ________________________________________________________________ 

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7. What are the 20% of things that you could do that would account for 80% of your 

 results?

  1. ________________________________________________________________ 

  2. ________________________________________________________________ 

  3. ________________________________________________________________ 

What aci are you going to take immediately as the result of your answers to the

questions in this lesson?

 _________________________________________________________________________ 

 _________________________________________________________________________ 

 _________________________________________________________________________ 

“You can learn anything you need to learn to achieve any goal

you can set for yourself.” 

 – Bia tacy