P&G marketting capabilities Case study By manpreet singh digital
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Presented by: Group4 Sarang Banubakde Manpreet Singh
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• Global Leader in Branded Consumer goods • Has 2 dozen $1bn brands known worldwide • First company to advertise directly to consumers. • 2010, total sales=$78.94bn • Net Income=$12 bn • Market capitalization=$186.63bn
Sales Percentage
Householdcare
beauty &grooming
Health & wellbeing
4th Qtr
Regional Sales
NorthAmercica
LatinAmerica
WestEurope
EastEurope&Africa
Asia
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• Brand build is primarily not marketing activity, but its System problem
• Includes design to every step of product development
• Customrization of products. • Continuously monitoring ROMI • Involved heavily in market/marketing
research • Leader in performing consumer behavior
analysis • Used personal endorsement effectively • Used various medias like televisions and
radios • Pioneer in TVCs for FMCG product
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• Product based websites • Mobile ad campaign
“irresistibility quiz” • Old spice youtube video
campaign gained huge poupularity
• Attracted 13.7 million views
• Separate facebook page for each product
• Manofthehouse.com for household advice to men.
• Capessa for women on Yahoo!!
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Buyers : low bargaining powper Suppliers: low Potential Entrants : low as P&G is market leader Substitute : Moderate threat Industry Rival: Uniliver -High
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• P&G is wizard of FMCG marketing backed with strong R&D • Adopt various marketing strategies based on analysis • Pioneer of many marketing tactics and strategies like(FMOT,SMOT) • Effectively uses IMC to reach its target groups • Always have earned huge ROMI.