www.pfa.org.ph

The Voice ofPhilippine Franchising

The Philippine Franchise Association (PFA) is the voluntary self-regulating body for franchising in the Philippines. It is the country’s pioneer and largest franchise association with members ranging from micro to large, both homegrown and international involved in the food, retail, services and other types of businesses.

PFA members are bound by the Fair Franchising Standards (FFS), the Association’s code of ethics, which exhorts members to practice transparency and fairness in the conduct of sale of their franchises.

PFA is guided by its mission to promote franchising as a tool for economic development and nation-building, through enterprise development and employment generation. Through the years, it has become an important contributor to the Philippine economy and will continue to be an economic growth engine.

We are PFA..

Join the PREMIER FRANCHISE organization that is committed to the growth of the Philippine franchising sector.

A proud member of:

PFA BOARD OF TRUSTEES AND OFFICERS 2015-2017

MR. SAM CHRISTOPHER LIMDirector - Special Projects &

Digital InnovationsBlims Lifesyle Group

DR. ALAN ESCALONA, CFEPresident

Director - External Relations & AdvocacyFruit Magic

MR. FRANKLIN L. GOChairman

Director - Legal, Governance & Ethical Standards

Goldilocks

MS. MA. ALEGRIA S. LIMJOCO, CFEVice Chairman

Director - International RelationsFrancorp Phils.

MR. ROBERT F. TROTA, CFEVice Chairman

Director - Filipino Global BrandsMax’s Restaurant

MS. ELIZABETH PARDO-ORBETA, CFEDirector - Education

Chairman, Council of Past PresidentsWendy’s

MR. JOSEPH TANBUNTIONGDirector - Homegrown

Franchises (Food)Jollibee

MR. JAY ALDEGUERDirector - Homegrown Franchises

(Non-Food)Island Souvenirs

MR. VICENTE GREGORIODirector - Research & Information

Shakey’s

MR. VICTOR PATERNODirector - Foreign Franchises

(Non-Food)7-Eleven

MR. KENNETH YANGDirector - Foreign Franchises

(Food)McDonalds

MR. MAURO AGUSTINESDirector - Marketing,

Promotions & Special EventsMister Donut

MS. REBECCA BUCAD, CFEDirector - Membership Recruitment & Benefi ts

K2 Drug

MR. RICHARD V. SANZ, CFEDirector - MSME Promotions

& DevelopmentBibingkinitan

MR. JOHNNY QUEDirector - Social Innovations/CSR

Waffl e Time

ATTY. FERDINAND NEGRECorporate Secretary

Bengzon Negre Untalan IntellectualProperty Attorneys

ATTY. CARLO ABARQUEZAssistant Corporate Secretary

Quisumbing Torres

ATTY. LEO DOMINGUEZDirector - Products & Allied Services

OLLI Consulting Group Inc.

MR. SAMIE LIM, CFEChairman EmeritusBlims Lifestyle Group

REGIONAL DIRECTORS

JOSE T. PARDOPhilippine Stock Exchange

MA. CRISTINA L. GOBPI Family Savings Bank

VICENTE CUNA, JR.Philippine Savings Bank

MS. SIU PING PAR, CFEDirector - NCR

PR Gaz

MS. SHERILL QUINTANADirector - South Luzon

Oryspa

MR. KENNETH LIMDirector - Visayas

Dessert Factory

MR. FRANCIS GLENN YU, CFEDirector - Mindanao

Seaoil Phils.

JOEY CONCEPCIONPhilippine Center for Entrepreneurship

MANNY VILLARVista Land and Lifescapes, Inc.

ROBINA GOKONGWEI-PERobinsons Retail Holdings, Inc.

JORGE ARANETAAraneta Group

PFA ADVISORY COUNCILS

PFA envisions the Philippines as the “Center for Franchise Development in Asia” by working for an enabling environment that will promote the growth and success of international and homegrown franchises and make the Philippines an ideal regional headquarters for international franchises operating in the Asia-Pacifi c.

PFA is also committed to creating programs that will open opportunities for the expansion of Philippine franchises domestically and overseas by assisting micro, small, and medium enterprises (MSMEs), including the development of incubation centers where highly franchise-able concepts can be introduced to the mainstream market.

Recently, PFA was appointed Secretariat of the Asia Pacifi c Franchise Confederation (APFC) and is expected to come up with programs that will drive the growth of franchising in the region. The Association was also elected as one of the members of the Working Committee of the World Franchise Council (WFC), whose task is to create activities that will further the agenda of the said international body.

MANILA OFFICEUnit 701 OMM Citra Bldg., San Miguel Ave., Ortigas Center, Pasig City, 1600 Philippines(632) 687-0365 to 67 & (632) 579-4841 Fax: (632) 687-06350932-8792732 | 0917-8320732 | 0999-8833732 pfa@pfa.org.ph | exec.dir@pfa.org.ph

DAVAO OFFICE2F, Davao City Chamber of Commerce & Industry, Inc. Bldg., J.P Laurel Avenue, Davao City0925-3214282pfadavao@pfa.org.ph

CEBU OFFICEGround Floor, Cebu Chamber of Commerce & Industry Bldg.,Industry St., North Reclamation Area, Cebu City 0947-3611265

pfacebu@pfa.org.ph

philfranchiseassoc

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To make the Philippines the “Center for Franchise Development in Asia” by working for an enabling environment that will promote the growth and success of homegrown and international brands.

VISION

To promote franchising as a powerful tool for economic development and nation-building by developing its intrinsic benefi ts to create thousands of businesses and millions of jobs.

MISSION

In pursuit of this mission,

PFA is committed:To promote top Philippine franchises in the international market

To promote the Philippines as an attractive investment destination for top international franchise brands

To help in the nationwide expansion of homegrown franchise concepts

To assist micro, small and medium enterprises (MSMEs) with high potential to franchise

Your partner in your expansion to the Philippines, the franchise gateway to Asia.

• Business credibility • PFA Members adhere to the Fair Franchising Standards (FFS), the Association’s code of ethics;• Peer networking opportunities • General Membership Meetings (GMMs) • Monthly Kapihan for Members• Platform to promote brand and recruit potential franchisees • Franchise Asia Philippines – Asia’s biggest franchise show • Regional franchise expos and business matching sessions • Monthly franchise seminars at the PFA Training Center • PFA website and social media • PFA E-newsletter• International expansion opportunities • PFA Members’ rates in international franchise shows organized by members of the World Franchise Council (WFC) and Asia Pacifi c Franchise Confederation (APFC) • Opportunity to be part of the PFA delegation in overseas business missions • Opportunity to be represented in PFA booth in international franchise shows• National expansion opportunities • Regional business missions • Regional franchise and other trade shows• Access to suppliers and business enablers • Consultants • Financial institutions • Technology providers and others;• Preferential rates at Asia’s biggest franchise event – Franchise Asia Philippines • International Franchise Conference • International Franchise Expo • Certifi ed Franchise Executive (CFE) Program

• Annual complimentary attendance to two PFA-organized capacity - building seminars

• Special rates in activities organized by other groups where PFA is affi liated with

• Continuing education and professional enhancement opportunities • PFA offers the Certifi ed Franchise Executive (CFE) program under the Institute of Certifi ed Franchise Executives (ICFE), an international franchise certifi cation of the highest standards

• Capacity-building opportunities • Seminars and workshops • Mentoring sessions• Leadership development • Opportunity to share your competencies and hone your skills in PFA committees • Opportunity to be part of PFA’s speakers’ pool• Strong representation in issues relevant to the sector • Worked successfully for the continued self-regulatory status of the sector• For Members’ only access to information • Presentations in various PFA-organized activities • Global industry updates (WFC and APFC country reports) • PFA weekly memo• CSR activities • PFA strives to instill and promote good corporate citizenship among its members by encouraging participation in PFA-initiated CSR activities. Likewise, PFA is actively exploring other ways where it can contribute to the social development of our nation.

Join the premier franchise association in the Philippines • comprising the best franchise companies in the country

• representing almost 1,000 homegrown and foreign brands• promoting franchising as a tool to create hundreds of thousands of

businesses and millions of jobsAn individual, partnership or corporation engaged in business format franchising.

Who can apply for PFA membership?

What are the types of membership?A. FRANCHISOR MEMBERS

1.Regular Members • Any franchisor of favorable reputation and sound fi nancial condition;• Is into business format franchising and must have a support system for its franchisees;• Must comply with the Fair Franchising Standards (FFS), the Association’s Code of Ethics• Members who comply with the minimum requirements of having been in operation for at least 3 years, with at least 3 company-owned stores and at least 3 franchised outlets or the 3-3-3 rule;

2. Probationary Members Members who comply with the fi rst

3 requirements above and are able to comply with two (2) of the three (3) minimum requirements of the 3-3-3 rule.

B. ALLIED MEMBERS Any entity or corporation engaged in the business of supplying services, equipment, supplies and/or materials to the franchise industry.

What is business format franchising?• Business format franchising is a business relationship where the franchisor provides to the franchisee not just its trade name, products and services, but an entire system for operating the business.

• The franchisee generally receives site selection and development support, operating manuals, training, brand standards, quality control, a marketing strategy and business advisory support from the franchisor.

Duly fi lled out Application FormCompany Profi leOrganizational structure (should defi ne support system/structure for franchisees)List of key offi cers including their respective mailing addressesCopy of Franchise Info SheetCopy of Franchise AgreementList of Franchisees with Contact DetailsSEC / DTI Registration IPO RegistrationBIR Registration Latest Financial StatementsArticles of Incorporation and By-LawsPhotos of franchise stores / outletsEndorsement letter by an existing PFA Member

What documents should be submitted?

What is the process in applying for membership?• Applicants must accomplish the PFA Membership Application Form, which may be downloaded from the PFA website, and to be submitted to the PFA offi ce.

• All applications for PFA Membership will be reviewed by the Membership Committee which shall make appropriate recommendations to the Board of Trustees which will then decide on the application for membership.