Personalized Guided DiscoveryOptimize the Path to Conversion with Maximum Findability

HOW ARE YOU SIMPLIFYING PRODUCT DISCOVERY?

Value of Guided Discovery

• Improve product findability

• Increase conversion rates

• Reduce bounce rates

• Enhance the customer experience

Alternate Discovery

• Add a recommendations area to no search results pages

• Write rules to deliver recommendations such as:

– Best Sellers

– Top Rated

Best Sellers Top Rated

Why Alternate Discovery?

KEEP SHOPPERS

ENGAGED

YET 61% OF IR TOP 100 RETAILERS ARE NOT DOING

11%UP TO

REDUCE

EXIT RATECONVERT

OTHERWISE LOST

OPPORTUNITIES

Metrics are based on aggregate performance data of certain Certona clients and not tied to a specific Certona client.

2XUP TO

CLICKTHROUGH

CONVERSION

AVG SITE CONVERSION

Featured Discovery

• Add recommendations area at top of category pages

• Write rules to deliver recommendations from onsite or offsite search

• Use a tabbed strategy to deliver recommendations within the product category, such as:

– top rated

– most popular

Why Featured Discovery?

240%UP TO

GREATER THAN PRODUCT PAGE

YET LESS THAN 20% OF IR TOP 100 ARE DOING

CLICK THROUGH RATE SIMILAR TO PRODUCT PAGE

BUT….

CLICK THROUGH CONVERSION

Metrics are based on aggregate performance data of certain Certona clients and not tied to a specific Certona client.

Paid & Organic Search Discovery

• Customize landing pages with recommendations at top for – Paid Search Terms

– Organic Search • Identified URLs for

for search engines, affiliates, etc.

• Write rules to deliver the most relevant products related to term such as:

– Top Rated

– Similar

– Best Sellers

Top Rated Similar Best Sellers

Why Paid & Organic Search Discovery?

YET LESS THAN 10% OF IR TOP 100 ARE DOING

109%UP TO

FROM PRODUCT RECOMMENDATIONS

BOOST PURCHASES

REDUCES BOUNCE RATES 20%UP TO

Metrics are based on aggregate performance data of certain Certona clients and not tied to a specific Certona client.

Visual Discovery

• Add a category drop down or slider menu with a recommendations area

• Write rules to deliver popular products for each category, such as:

– Top Rated

– Best Seller

Top Rated Best Sellers

Why Visual Discovery?

VISUAL TRANSMISSION IS

60,000X FASTER THAN TEXT

OF INFORMATION PROCESSED

BY THE BRAIN IS VISUAL90%

Metrics are based on aggregate performance data of certain Certona clients and not tied to a specific Certona client. Visuals source Zabisco and 3M

ELEVATE SITE

PERFORMANCE7%UP TO

LIFT

REVENUE

YET 80% OF IR TOP 100 RETAILERS ARE NOT DOING

Type Ahead Discovery

• Translate keystrokes into search terms to predict and deliver:

– Suggested products related to search term

– Profile and behavioral based recommendations

DRESS

SUGGESTIONS

Prom Dresses

Maxi Dresses

Sun Dresses

Mini Dresses

Body-Con Dresses

Basic Dresses

Day Dresses

RECOMMENDATIONS

Fringe Shift

Dress

$129

Sequin Fit &

Flare Dress

$198

Lace & Sequin

Dress

$159

Mesh V

Dress

$129

Guided Discovery

• Engage customers with interactive questions that uncover shopper insights

• Synthesize answers with behavioral modeling to guide relevant discovery

2%ONLY

BOUNCE RATE COMPARED TO 55% SITE AVG.

255%SESSION DURATION LONGER

THAN AVG. PAGE

Performance based on Joe’s Jeans Style Finder results

Content & Offers

JUST FOR YOU TRENDING IN MIDWEST• Deliver content and offers within any

discovery tactic, targeted to customer profile insights and behavior:

– Imagery

– Offers

– Videos, articles, advice

20% OFFSUMMER DRESSES

LOOKBOOKSUMMER

Individualized Experience

• Leverage behavioral modeling, customer profiles, contextualization and predictive analytics to deliver:

– More Individualized recommendations within Featured, Paid and Visual Discovery

– Reorder brands to best match profiled customer preferences

Ghost Lanao 5

Bicycle

(Woman)

$1100.00

Castelli Jersey

$54.00

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SoCal

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Learn More

www.Certona.com

info@certona.com

858-369-3888