PERSONALIZATION SOLUTIONS WITH RAPLEAFVivek SoderaCo-Founder / Business Development

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Company | Profile

NASCAR Fan

Food NetworkFan

ILikecats

Statistics• Data on 1.1 billion email records• 450+ million consumers | 60% U.S.• 50-+ billion social graph connections

Rapleaf is a technology based consumer data company, enabling consumers to have meaningful experiences online and offline. Businesses use Rapleaf data in real-time to gain deeper consumer insight and personalize individual interactions.

Headquarters: San Francisco, CASales Offices: New York, NY

Chicago, IL

Confidential

COMPANY | CONSUMER DATA | PERSONALIZATION

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Company | Raising the Bar

Confidential

Cons

umer

Pro

tecti

on

Cons

umer

Dat

a COMPANY | CONSUMER DATA | PERSONALIZATION

Consumer Data | Have 'Hand' in Transparency

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WEIGHT?Influence, reach, and scoring.

WHERE?Online engagement, offline engagement, and more.

WHAT?Interests, affinities, lifestyles, products, and more.

WHO?Demographics, occupation, education, and more.

Confidential

WALLET?Income, financial data, purchase behavior, intent to buy.

COMPANY | CONSUMER DATA | PERSONALIZATION

Consumer Data | Process Overview

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OUTPUT• Age• Gender• Location Data• Interests• Premium Data

and more

INPUT• Emails• Name and

postal address

RESULT• Real-time API

Data Append

• Real-time decisions

• CRM Segmentation

USE CASES• Personalize offers

& communication• Optimize web

content upon user visit

• Enhance CRM dBs• Optimize direct

mailing resources

COMPANY | CONSUMER DATA | PERSONALIZATION

Confidential

Customize MessagingAlter messaging for a single offer to deliver in a relevant and attractive way to individuals across all audiences

Boost Loyalty, Word-of-Mouth, and Influencer MarketingIdentify influential customers and reward them with VIP service

Personalize ContentOnline deal sites adjust imagery and spotlight relevant content to foster direct and relevant engagement

Increase traffic Restaurant reservation websites recommend tailored supplementary deals

Boost ROICustomized landing pages and home pages on news sites for a enjoyable experience

Drive ResultsTravel sites use localization to promote supplementary offers based on location connections

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Personalization | Better Insight >> Better Results

COMPANY | CONSUMER DATA | PERSONALIZATION

Confidential

Existing CRM Data•Email and/or Name & Postal•Transaction History•Preferences

Basic Data•Demographics•Interests•Influence

Premium Data•Household Data•Purchase Behavior•In-Market•Lifestyles•Much more

Customer Engagement on a Whole New Level

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Personalization| Actionable Results

Confidential

COMPANY | CONSUMER DATA | PERSONALIZATION

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Contact Info

Please contact:

Vivek SoderaCo-Founder / Business Development

Email: vivek@rapleaf.comTwitter: @vsoderaDirect: 510.919.6221

Confidential

Appendix |Enriched Insight

9Confidential

• HouseholdIncome, marital status, children’s age and gender, home ownership, and auto info

• LifestyleTrades stock, donates, pays bills online, interested in health and fitness, smart phone owner and more

• In-marketLikeliness to buy a house, purchase luxury car, apply for a new credit card, retire, move within the next few months

• DemographicsAge, gender, location, education, occupation and more

• InterestsRecreational activities, shopping, sports, travel, autos, entertainment, music, print media, and more

• Online BehaviorInfluence, online activity, and more

Over 50+ Premium Segments Available