INNOVATION DAY 2019

Personalization in Digital Video

Video content is still conceived as a monolithic, one-to-many stream of visual frames. Digital users, empowered by always-on digital devices connected to broadband

networks, want more:

PROBLEM WORTH SOLVING

Personalization in video advertising is no longer a nice-to have but a must-have. Existing products are not a solution for lack of scalability, flexibility and agility

THE SOLUTION

Connected-Stories implements a proprietary patented model to create personalized video in

real-time. The cloud native solution synchronizes

video and widgets using multiple layers orchestrated by Artificial Intelligence

Trained by user’s behavior data and context

signals, algorithms are responsible for selecting the most relevant assets in real-time.

The resulting content is compatible with any HTML5 enabled video player and device.

Connected-Stories Formats are covered by a Global Patent for EU and UK: Number EU EP 2754112. Issued Jul 16, 2014.

SELF-SERVICE AND MULTI SIDED PLATFORM

Connected-Stories is a fully integrated platform

designed to plan, create, distribute and optimize personalized video campaign.

A multi-sided platform accommodating the needs of

advertisers, agencies, and publishers, it is resilient to the ongoing disruption of the actual value chain

Built on top of IAB tech-lab standards, Connected-

Stories is able to deliver video units through VAST, VPAID, JS, and MRAID across any channel (desktop,

mobile, in-app, and CTV) and placement (In-Stream,

Out-Stream, IBV)

MAIN FEATURES AND TOOLS

Connected-Stories hides the complexity of technologies like Artificial Intelligence, Software development, Cloud Infrastructure Management, Performance

Optimization

Marketers, Creative Agencies, Media Strategists can

focus on what they do better to provide more value to Advertisers.

Drag & Drop Decision Tree

Interactive StudioCloud Administration

Real-Time Optimization

Cross-Screen Functionalities

Streamlined Workflow

ENGAGEMENT MECHANICS

Widgets are ready-to-run mini web-apps implementing

engagement mechanics. Each layer of Connected-Stories multi-dimensional video can contain an

arbitrary number of widgets

Open for 3rd party development, using standard technologies (HTML5, JS,…)

Countdown Quiz/Poll

Video Puzzle Scratch and Reveal

Cross-reward

Gamification

HIGHER PERFORMANCE

Chronically-distracted consumers are now more than

ever bombarded by external signals and 80% of the

time are not paying attention to any of your ads. On top, consumers expect to receive personalized

messages and content instead of generally crafted

messages.

Enter Connected-Stories.

Connected-Stories puts you back in the driver’s seat

when it comes to managing your entire video strategy. With Connected-Stories data-driven and interactive

technology, video ads become way more relevant for

each single users yielding higher conversions and

engagement metrics. This and more through a

combination of real-time data and AI in an easy to use visual framework.

CONVERSION

+90%

+200%

Connected-Stories yields an average of +90% better conversion-based metrics if compared with plain videos.

ENGAGEMENT

Connected-Stories delivers an average of 2x higher engagement if compared with plain videos.

+65%BRAND AFFINITY

Connected-Stories produces an average of +65% higher brand affinity if compared with plain videos.

AdSever

DataManagement

Dat

a La

ke Real time Behavioral Data Historical Behavioral Data

Context Data Content ID DMP data

ADV User behavior data

ML training

Campaign Manager

Redirect Tag (Vpaid, Vast, Mraid, VMap)

Campaigns Info (imps, type, class)

ML Model

Rule-Based ML

Ad Timeline (VMAP)

AdCall:

- ContentID (what) - Context (where) - DMP dictionary (who)

Custom Ad TimelineAD AD AD AD t

AdResponse:

Custom Ad Timeline

Get timeline call

Ad E

xcha

nge

Trad

ing

Desk

DSP

1st p

arty

Dat

aAudience

Advertisers

AD Server and DMP

FRICTIONLESS, ZERO-CODE INTEGRATION

AutomotiveThe automotive industry is fascinating yet complicated. Carmakers produce a tonne of video content, yet these content have only been used for awareness strategies. Through Connected-Stories, brands can now leverage these content to achieve many different objectives:Lead Generation: a customisable form appears in the video unit and user can fill it in with his data to request a quote or to book a test drive.Conversions: by clicking on a button with a personalised call to action users are driven to a specific landing pageEngagement: through various interactive widgets such as the 360° viewer, interactive cards or hotspots, brands can keep the users engaged with the features of a new line of cars, by creating a sequential messaging strategy.

LEAD GENERATION

ENGAGEMENT

IN-BANNER

CONVERSIONS

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THESE BRANDS TRUST US:

EntertainmentThe entertainment industry has always been disruptive and forward-thinking. However, cutting through the noise is getting harder and harder and the need for groundbreaking creative solutions to keep the users engaged is always higher.

Connected-Stories allows entertainment brands to reach their target and goals through different interactive video creatives:

Vertical videos: they give the chance to reach the desired audience using mobile traffic, in a full screen size, creating a highly immersive user experience.

Conversion elements: the presence of elements such as the add to calendar or the buy tickets buttons drives user to conversion.

Engagement elements: users can activate engaging elements such as the interactive cards and many more.

ENGAGEMENT

IN-BANNER

CONVERSIONS

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VERTICAL VIDEOS

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THESE BRANDS TRUST US:

Consumer GoodsConsumer Goods Sector is changing rapidly: purchases in more and more product categories are migrating from offline to online and CPG companies must reinvent themselves if they are to survive. Video advertising gives a big chance to brands to lead user to conversion or to the brand engagement in an innovative way:

Conversions: by clicking on a button with a personalised call to action users are driven to the brand home page, a web page for direct purchase or a landing page where user can find more information about the products. Engagement: brands can keep the users engaged through various widgets: interactive buttons to participate to prize competition, scratch and reveal widget to discover the new look of a product or galleries and interactive cards showing new features.

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Conversions

Engagement

THESE BRANDS TRUST US:

Fashion/ApparelIn the Fashion and Apparel industry brands can adapt their objectives to Connected Stories’ solutions, finding out the best way to satisfy consumers curiosity, bringing them to conversion:

Shoppable videos: user can find in overlay the products showed in the video, and can click on the widget to discover more features or to go directly to the basket page

Product Cards: user can discover products showed in the video in a product cards which presents the item from different angles or with more info.

Sequencing: the aim is creating seamless customer journeys in order to give user the contents he’s interested in.

Instant Stories: exploiting the popular Instagram swipe up interactive vertical videos allow the user to discover the detail of products and to go to the specific landing page.

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Shoppable Videos

Sequencing

Instant Stories

Product Cards

THESE BRANDS TRUST US:

We are seeking €1M from investors with background in B2B SaaS, Media and AD/Marketing-Tech to create traction in North America and Europe.

If interested to be part of a big success story contact me

INVESTMENT OPPORTUNITY

Claudio Vaccarella: clavac@hypertvx.com

6 ST. JOHNS LANE NEW YORK

VIALE GIUSEPPE MAZZINI 112 ROMA

VIA COPERNICO 38 MILANO

2019