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Personal Financial MINIMUM VIABLE PRODUCT Management … · AUTOMATED EMAILS Founder & Service...
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Role CLICKABLE PROTOTYPE MINIMUM VIABLE PRODUCT TECHNOLOGY Personal Financial Management Startup WEB MOBILE AUTOMATED EMAILS Founder & Service Designer Company Silvr My role Design challenge Design and launch a personal financial management service that automates budgeting to make it radically easier for everyday Australians to manage their money. • User research to understand the needs and pain points of target customers, as well as how they currently manage their money. Recruited users through Gumtree • Reviewed customer research done by banks, government agencies, and research organisations in Australia, US, UK • Synthesised research and identified insights • Designed an initial service blueprint • Designed and built a clickable prototype in Marvel • User testing with users recruited through Airtasker and Gumtree • Ran Google adwords campaign to test general market interest • Iterated service blueprint based on user testing • Designed and built a Minimum Viable Product • Ran family-and-friends trial 2017-2018
Transcript of Personal Financial MINIMUM VIABLE PRODUCT Management … · AUTOMATED EMAILS Founder & Service...
Role
CLICKABLE PROTOTYPE
MINIMUM VIABLE PRODUCT
TECHNOLOGY
Personal Financial Management Startup
WEB
MOBILE
AUTOMATED EMAILS
Founder & Service Designer
Company Silvr
My role
Design challenge
Design and launch a personal financial management service that automates budgeting to make it radically easier for everyday Australians to manage their money.
• User research to understand the needs and pain points of target customers, as well as how they currently manage their money. Recruited users through Gumtree
• Reviewed customer research done by banks, government agencies, and research organisations in Australia, US, UK
• Synthesised research and identified insights• Designed an initial service blueprint• Designed and built a clickable prototype in Marvel• User testing with users recruited through Airtasker
and Gumtree• Ran Google adwords campaign to test general market
interest• Iterated service blueprint based on user testing• Designed and built a Minimum Viable Product• Ran family-and-friends trial
2017-2018
