Personal Branding

People are interested in real stories, from real people.

Personal Branding

You are the brand

The first media angle – is you the entrepreneur.

Personal Branding

You are the brand

People want to live vicariously through you.

Become part of the brand story. Let people barrack for you.

Personal Branding

You are the brand

The trick is to open yourself up, be authentic & transparent.

Personal Branding

You are the brand

Tell people more about yourself than intuition tells us to.

Personal Branding

Building your brand

Make the link between you and your brand.

Make sure people know the two parts are married.

Personal Branding

Building your brand

Stand for something. Be controversial. It’s OK to have an enemy,

create a conversation.

Personal Branding

Building your brand

Make sure there is philosophical alignment between your personal

and startup brand.

Personal Branding

Using Social Media

All social media tools are created equal.

Personal Branding

Using Social Media

Social media is a long term investment.

Personal Branding

Using Social Media

Engage in the conversation. Dialogue, not monologue.

Personal Branding

Using Social Media

Your social media output should be viewed as a

valuable resource to them.

Personal Branding

Using Social Media

The best social media tools are those you use properly.

Choose a couple and invest effort in them.

Personal Branding

Attend Events

Real life catch ups are infinitely more valuable than on line conversation.

Personal Branding

Attend Events

View on line relationships as a starting point for future physical interaction.

Personal Branding

Attend Events

Help others in your community, without any desire for reciprocation

Personal Branding

Attend Events

Choose a few events you like. Invest in them.

Take the relationship beyond the event.

Personal Branding

Equity transfer

Cross fertilize brand efforts. Personal brand comes before your

business brand.Use you, to build ‘it’.

Personal Branding