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Personal Branding Archetype - Hemsley Fraser · Find out more about building your personal brand...
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In order to build a strong brand you need both reach and reputation. The more often someone thinks of you, and the higher their opinion of you, the stronger your reputation becomes. You can model yourself on an archetype so that you are consistent. This can give your brand real meaning by clearly communicating how you do things. Which one can you relate with? Typical traits: Caring | Compassionate | Generous | Nurturer | Supportive | Empathetic | Friendly | Affectionate Think: Mother Teresa, Florence Nightingale The Caregiver Helps and protects from harm.
Transcript of Personal Branding Archetype - Hemsley Fraser · Find out more about building your personal brand...
�� ��� � ���� ���� �� �In order to build a strong brand you need both reach
and reputation. The more often someone thinks of you, and the higher their opinion of you, the stronger your
reputation becomes.
You can model yourself on an archetype so that youare consistent. This can give your brand real meaning by
clearly communicating how you do things.
Which one can you relate with?
Typical traits: Caring | Compassionate | Generous | Nurturer | Supportive | Empathetic |Friendly | Affectionate
Think: Mother Teresa,
Florence Nightingale
The CaregiverHelps and protects from harm.
Typical traits: Non-conformist | Visionary | Inspirational | Daydreamer | Unconventional
Think: Leonardo da Vinci
Marie CurieRobert Dyson
The CreatorIs compelled to create and innovate.
Typical traits: Demanding | Authoritative | Powerful | Confident
Think: Margaret Thatcher, Rupert
Murdoch, Anna Wintour
The RulerTakes control. Creates order out of chaos.
Typical traits: Simplicity | Wholesome |Honest | Hopeful
Think: Elmo, monks, nuns,
Anita Roddick
Typical traits: Courageous | Competitive | Strong | Powerful | Determined
Think: Nelson Mandela,Amelia Earhart
The HeroActs courageously to put things right.
The InnocentSeeks purity, goodness and happiness.
Typical traits: Good neighbour | Unpretentious Down to earth | Straight-forward
Think: Matt Damon, Anne
Hathaway, Ron Weasley in Harry Potter
The ordinary guy/girlOK as he or she is. Connects with others.
Think: Jimmy Fallon,
Sacha Baron-Cohen
Typical traits: Joker | Prankster | Mischievous | Fun | Outrageous | Entertaining
The JesterHas a good time but may convey a serious message. Jesters say things that others daren’t say and are often highly influential.
Typical traits: Rebellious | Shocking | Outrageous | Unconventional
Think: Madonna, James Dean,
Vivienne Westwood
Find out more about building your personal brand and networks:
0345 071 2801 [email protected]
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� �� ��� � ��� �� �� � �� � � �
The OutlawRebels and breaks the rules.
