Cornejo & Estebecorena – Imagen y Personal Branding Personal Branding 2.0.
Personal branding
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Transcript of Personal branding
Personal Branding
By EMMANUEL EFFIONG-BRIGHTIdeas + Brand Strategist / Trainer / Speaker
What kind of animal
are you?
soup school
What brand of car are you
?
So what’s all the noise about
branding?
Let’s talk
Personal Branding
Personal Branding defined
…an individual’s total perceived value, relative to competitors, as viewed by their audiences. - Laurie Smith
Why brand
YOURself ?
Helps you achieve career goals fasterCommand higher level of interestRespect, credibility, admiration, loyalty and payStrategic direction
Who are YOU
?
HOW TO BRAND YOURSELF…
. MINE . MOULD . MARKET . MANAGE
WHAT YOU SHOULD KNOW
about
Personal Branding
Personal Branding and your
Job / Career
• Your communication• Your clients’ experience• Your positioning• The place of change• Are you seen?• What’s the truth?• Social Equity• How far can you go?
Thanks for Listening!