Personal Branding

Personal Branding

MAC Business Roundtable Presentation Tuesday, February 13, 2007

Kevin A. Barnes

February 13, 2007 www.kevinabarnes.com

Personal Branding

! First appeared in the mainstream in August 1997

! “The Brand Called You” by Tom Peters in Fast Company


Personal Branding

Definition: ! “The image / impression that comes to mind when others think of you”

Personal Branding normally is associated with a professional context


Why it’s an imperative

If you don’t make the effort to control your Personal Brand …


Why it’s an imperative

… your Personal Brand will become whatever everyone else thinks it should be


Advantages

! Establish yourself as an expert in your chosen field

! Build a solid reputation within your industry

! Increase your notoriety and improve your perceived value in the marketplace


How do you do it?


Do what works


Do what works

1.  Identify Target Audience(s) 2.  List Major Goals 3.  Assess Yourself 4.  Define Brand You 5.  Implement Brand You


1. Identify Target Audience

! Who are the people you serve?

! Who are the people that you may serve someday?

! Who are your competitors?


2. List Major Goals

! Where are you today in terms of your career, professional development, etc.? ! Where do you want to take your career?

You don’t need to know how to get from Point A to Point B at this time.


3. Assess Yourself

! Assess your strengths and weaknesses ! What is unique about you? ! What differentiates you from your

competitors? ! What strengths are necessary for you

to reach your defined goals?


4. Define Brand You

! What messages do you want to project about yourself?

! What is your Elevator Pitch?

! Think beyond Job Titles


5. Implement Brand You

! Live your Personal Brand in everything you already do

! Take additional actions that showcase your Personal Brand to your target audience

Personal Branding

Career

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