PERSONAL BRANDING

Nothing New

•Think and Grow Rich, Napoleon Hill-1937

•The Battle for Your Mind, by Al Ries and Jack Trout- 1981

What is it?

The process whereby people and their careers are marked as brands.

Online identity management involves participation in social media sites, online

communities and community websites, and is related to blogging, blog social networks

and blog search engines.

MARKETING CAMPAIGN

•Identify the Product

•Identify the Audience

•Identify the Medium

WHO ARE YOU?and why do they care?

UNIFIED MESSAGE

•Tailored to Audience

•Consistant

•Up to date

•Not a Bio

IDENTIFIABLE LOOK

•Graphics stay the same

•Use a photo/logo

•Professional

•On Message

IMPORTANT

•Proof Reader

•Spelling

•Professionally written