Perry Goldstein PortfolioRetail Co-marketing

Perry GoldsteinPersonal Profile

Work ExperienceExtensive experience in direct marketing to the consumer23 years at Panasonic in consumer marketing

Developed and managed Co-marketing concept from inceptionEngineered Panasonic entry into foreign language markets, including

Spanish, Vietnamese, Chinese, Japanese, Armenian, and KoreanManaged feature film product placementDeveloped and executed feature film co-marketing promotionsManaged national mobile tour consisting of 4 trucks, 2000+ event daysManaged western U.S. corporate contributions for Panasonic

Worked with nonprofit community groups, community leaders, and government officials

Executed sponsorships with major sports organizations, venues, and athletes

EducationCalifornia State University, Long Beach, Bachelor of Arts

Communications, radio, TV,film

Resume…At A Glance

Recommendations

“I’ve worked with Perry on many projects over the last 10 years at Panasonic. He is a passionate, creative, and talented professional who understands the Consumer Electronics channel and who knows how to create winning and successful local channel partner programs. He has developed many local marketing programs that are considered benchmarks for future promotions.”Carol DiStaulo, Media Director Panasonic Corp. of North America

Perry and I worked together on corporate citizenship activities for Panasonic Corporation of North America. His work developing relationships with community leaders and local government was an important part of Panasonic’s overall government and public affairs outreach efforts. His many connections to the community, his keen interest in local issues, and his willingness to be a strong advocate enabled him to work successfully with local politicians and ably represent Panasonic in the public arena.

Mary Alexander, former Director of Government Relations, Panasonic Corp. of. North America

New Product IntroductionLumix Digital Camera Introduction

Bruce Dale on “Good Things Utah” ABC TV Salt Lake City

Seminar at Abt Electronics, Chicago

Messaging

•Execute multimedia campaigns•Tie in corporate brand message with retail ads•Work with local TV, newspaper and radio stations to support events

Brand Integration at RetailRetail ads using corporate theme

Panasonic corporate adCreating synergy at retailRetail print ad

Abt Electronics Chicago, IL

amazon.comOn line ad

Web Marketing

National print ad

Front page on Panasonic web site

Special landing page for retailer hot links Retailer landing page

ESPN Radio web site promotion

Web MarketingAsset Syndication

Active Product Tours

Retail web site brand showcase managementSite activity reports

Print Ads

Floor Displays

Network solutions display

Shaver displayDigital camera display

Radio

Television

Indoor/Outdoor Signage

Direct Mail

Experiential Marketing

•Execution of corporate sponsorships with retail partners•Create interesting activities to engage the consumer•Integrate product demonstration into activity

•4 Trucks nationwide• 18 month tour•Over 1000 event days•Retail and off site placement

Mobile Marketing

2008 Event Marketing Magazine “Best Mobile Tour Of The Year”

Sponsorships Executed

Corporate Sponsorship ExecutionSan Francisco Giants

Father’s Day Shaver Promotion at Fry’s Electronics“Shave your head with Jerome Williams, S.F. Giants pitcher”

Corporate Sponsorship Execution

Olympics

•Placement of Olympic themed ads with Channel Partners•Execution of Olympic themed field activities•Celebrity autograph appearance with Mark Spitz Nine time Gold medalist

Corporate Sponsorship Execution Major League Soccer

MLS player appearance

Soccer movies on plasma TV

Camera demo and photo op

Soccer video game contest on plasma TV

•Free movie tickets with product purchase•Special Private Showings for Fry’s customers•End cap and special store displays to promote offer

Feature Film Marketing Retail

Execution

Feature Film Marketing Integration of product placement and retail

execution

•Actual car from movie with Panasonic electronics inside•7 city tour at retail locations

Private showing of film as Gift-With-Purchase

Kick The Ball In The Penguin’s LegsWin A Prize

Soccer obstacle coursePhoto Op

On-Site Event Activities Guaranteed To

Draw A Crowd

Radio Remote

Celebrity Autograph appearance

Trade Shows

•Design and execute trade shows•From concept creation to cleanup •Industry only and general public

•Universal Studios theme park lot•February, 2001 line show•Executed Universal sponsorship•Used actual movie props to display products

•Movie Props•“The Grinch”•“The Flintstones”•“The Mummy Returns”

Ethnic/Foreign Language Specialty Marketing

•Spanish•Chinese•Japanese•Vietnamese•Korean•Armenian

•“Town Hall Meeting”•Digital TV transition

•Over 500 attendees•Hosted by Univision TV personality•TV coverage•Panasonic store specials•Informative event on digital transition

Spanish Language Market

Spanish Language Market

Iron Chef– Chief Morimoto endorsing

Panasonic appliances

Japanese Language Market

Chinese Language Market

Community Grassroots Activities

•Corporate contributions activities•Work closely with community nonprofit organizations and government

The Special Olympics Summer Games City Of Hope donation

March of Dimes Walk America team leader

Magic Johnson Kids day

Feature Film Product

Placement