Periphery

Who are they?Progressive metal band that was formed in Bethesda, Maryland during the year of 2005

Known for their complex polyrhythmic patterns and melodies that is often referred to as Math Metal

Regarded to as the pioneer’s of the djent movement in progressive metal.

Have released two studio albums and are currently working on a third one named Juggernaut that will be released during 2014.

Members

• Periphery consists of 6 members• Spencer Sotelo – Lead Vocals• Misha Mansoor – guitars, production• Jake Bowen – guitars, programming• Mark Holcomb – guitars• Adam Getgood – bass guitar, programming• Matt Halpern – drums, percussion

Self-Production

• Periphery are working on an album titled “Clear” that is to be self-released using a pay-what-you-want business model.

• This relates directly to the on-going problem with record labels enforcing strict copyrights laws and losing out on sales due to piracy.

Online Presence

• Facebook/Twitter pages with giveaways, concert updates, where to buy merchandise and new releases.

• Facebook and twitter pages are linked so if you follow them on one you have access to all information and updates.

• Periphery also have a MySpace page that contains samples from their albums as well as videos, photos, and event dates.

Online Communities

• Periphery has various pages on music streaming websites like last.fm, grooveshark, and spotify. They also have a page on Itunes for downloading their music.

• Periphery also have a page on the website www.got-djent.com where they have 3000 fans that like and follow the page.

• Periphery also maintains a merchandise website where you can buy the latest t-shirts and hoodies related to periphery.

Audience

Periphery has passionate fans that share and contribute to their fan pages regularly.

Periphery are known as one of the leaders and innovators in the progressive metal scene and are very successful because of this. They have definitely found an audience in the broad community that is Metal.

Sharable Content

• Periphery shares giveaways, tour dates, updates of tours and other content on a regular basis

• Recently they did an AMA(ask me anything) on reddit which was received very well by the progressive metal community as we got to understand each band member on a more personal basis

Sharable Content(cont.)

• Periphery also reached out to fan made art and are collaborating with him to design upcoming artwork for CD covers and other materials.

Engaging Fans

• As I mentioned earlier, periphery are quite engaged with their fans as they reached out to fan made art and are working with him on future projects. As well as the Reddit AMA.

• Periphery also releases tracks from upcoming albums on their Facebook page.

• They ask fans what their favourites songs are from the respective albums.

Engaging Fans(Cont.)

• Lead guitar player Misha Mansoor maintains a soundcloud page where he releases rifts from their albums and other miscellaneous projects for fans to listen to.

• Periphery bassist Adam Nolly also offers lessons through the website bandhappy.

• Periphery also retweets song covers done by fans and posts them on their facebook page for recognition.

Online/Physical Overlap

• Periphery definitely uses social media to be interactive and connected with their fanbase.

• Many of their posts are where to find tunings, pickups, and specific setups for their guitars

• Subtle advertisements of merchandise and upcoming album releases like asking “does anyone even like this album? Or does it suck?”

Post Consistently

• Periphery updates their twitter feeds and Facebook pages almost daily. Effectively keeping their fans in the loop of every tour date or album release in the near future.

• Periphery also takes it upon themselves to go the extra mile when engaging with their fans by answering hundreds of questions from supporters around the world.

Post Consistently(cont.)

• Many of periphery’s tweets and Facebook posts are funny and upbeat. A recent picture of there tour depicts them in Japan with the stereotypical colourful cut-outs over the picture.

The End