Slide 1

Emerce Performance - 201111/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 1Discover the non-obvious!

1

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 2

vision2

Revenue11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 3

ROI

Duh, obvious!@Relevance

3

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 4

Odie being bombed by ads4

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 5Current marketing landscape

5

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 6

6

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 7

7

Odie & Odette11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 8

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 9

I2

OurOur

email

Our

@NewsletterWebshopEXIT

9

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 10

23

Our

Our

Our banner

BannerWebshopEXIT

10

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 11

34

Our

Our Google Ad

Paid adWebshopBuy

11

Email sent,received,ANGRY!

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 12

4 5

Duh, obvious!-25%-25%

12

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 13

5 9

Email sent,received,HAPPY!

13

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 14

Now in stock!

14

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 15

Duh, obvious!Adspend vs Revenue

+ + +

15

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 16

Now in stock!

16

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 17

Duh, obvious!

Adspend vs RevenueX

17

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 18

RESERVE NOW

18

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 19

Adspend vs Revenue

+ + +

19

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 20IBM research, SEPTEMBER 2011Worldwide $97 billion missed or lost revenue in online sales due to fact the product is out of stock!

The way you organise your company affects the level of success of your campaigns.11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 21

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 22

Our

Our

Google Ad

X

Google Ad

I donthave revenue

I haverevenue

2 pond in paarse handen22

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 23

Our

Our

Google Ad

X

Google Ad

Duh, obvious?

23

Our

Google Ad

Im missingrevenue11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 24

1 pond in paarse handen24

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 25

Our

Google Ad

Google Ad

25

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 26

Our

Google Ad

There it is!

26

Results

Revenue

ROI

Relevance11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 27Duh, obvious!@

27

Our

emailCan we identify ourselves in thescenarios that were just presented? 11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 28

@

Effective cross-channel optimisation,efficient dynamic advertising,and effective campaign attribution.

Can we identify ourselves in the scenarios that were just presented? 28

Optimise across channels;Match inventory;Consider visitor journey;Process historical campaign data.Consider the way you organise your company

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 29We need to:

29

Be ahead of the competition by handling the Non-Obvious!11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 30Duh, obvious!

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 31Current marketing landscape

If you want to know if we succeeded31

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 32O2mc

32

11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 33

Visit us!

Get answers groter. 33

Thank you! & Please visit us!T: +31 (0)20 7600 700E: info@o2mc.eu

www.o2mc.eu11/29/11 2011 - O2mc B.V. (an Adversitement group company). All rights reserved. The information contained herein is Confidential Information. 34

34