#peoplechat

SocialRecruiting

ULTIMATE GUIDE TO COOL TOOLS AND TECHNIQUES

TO TURN YOUR SOCIAL NETWORKS

INTO AN APPLICANT ENGINE

Craig Fisher Head of Strategy, fisher VISTA CEO TalentNet, LLC craig@talentnetlive.com Twitter @Fishdogs 214.394.0909

#peoplechat

•  Applicants sourced via social media are 11% higher quality than referrals

•  Walk-in applicants are the lowest-quality

•  Over 2/3 don’t think it’s easy to identify high-quality candidates

•  Nearly half now use social media

•  Only 8% think recruiting applicants is easy

Source: The PeopleMatter Institute’s 2013 ‘How Hourly Workforces Work’ Survey Results http://www.peoplematter.com/infographics/2013-how-hourly-workforces-work-survey-hiring

SOCIAL RECRUITING HELPS INCREASE APPLICANT VOLUME AND QUALITY

#peoplechat

EVERY PERSON IS A BRAND AMBASSADOR

Facebook Yelp Instagram Pinterest Linkedin Many more

#peoplechat

RECRUITING REVERSED HOW TO GET FOUND AND LOOK LEGIT WHEN THEY CHECK YOU OUT

Talent attraction should be attractive Don’t be a job spammer Do share great content and tell a good story online

5

SOCIAL MEDIA IS SOCIAL (PERSONAL)

#peoplechat

6

" Know

" Like

" Trust

PEOPLE DO BUSINESS WITH PEOPLE THEY

#peoplechat

7

" What is your goal?

" Who is your target audience?

" What message do you need them to hear?

PROFESSIONAL RELATIONSHIPS BEGIN WITH A FOCUSED PROFESSIONAL.

THINK OF YOUR LINKEDIN PROFILE AS A MARKETING DOCUMENT TO ATTRACT YOUR TARGET AUDIENCE

#peoplechat

8

#peoplechat

BE A GREAT RESOURCE Professional:

•  Career Tips

•  Restaurant Management

•  Franchise Ownership

•  Industry – FOH BOH

•  Social Media

Company:

•  Lifestyle

•  Vacations

•  Family

•  Hobbies

•  Humor

Personal:

•  Product

•  Support

•  Culture

BE CREDIBLE AND HELPFUL!

9

#peoplechat

10

#peoplechat

11

#peoplechat

12

#peoplechat

13

#peoplechat

14

#peoplechat

15

SEO – OWN YOUR NAME

The “other” Craig Fisher

#peoplechat

16

SEO – OWN YOUR SEARCH TERMS

No way!! …WAY!

#peoplechat

17

SEO – USE KEY WORDS • Your name • Locations • Keywords people would use to find you or your company • Skills you recruit for

• Servers • Cashiers • Bartenders • Restaurant Mgrs. • Cust. Service • Hostess • Hosp Mgrs. • Sales Associate

• Company Name • Industry keywords

• Service Industry • Owner/Operator • Hospitality

#peoplechat

18

UNCHECK THE BOX

#peoplechat

19

CHECK THE BOX

#peoplechat

20

USE UPDATES STRATEGICALLY

#peoplechat

21

SUMMARY Say what you do

Show you’re better

Be Human

Provide keywords

#peoplechat

22

SUMMARY Say what you do

Show you’re better

Be Human

Provide keywords

#peoplechat

23

SEO - EXPERIENCE

Job Tags (keywords)

#peoplechat

24

LINKEDIN – RESTRICTED?

http://www.linkedin.com/unrestrict

#peoplechat

#peoplechat

Recruitem is a simple way to build boolean searches for Stackoverflow, Google+ and GitHub

#peoplechat

Facebook Graph Search The most powerful social search engine, period.

#peoplechat

#peoplechat

#peoplechat

#peoplechat

#peoplechat

Simplewash helps you clean up your Facebook profile

#peoplechat

#peoplechat

Build your network Manage your lists

#peoplechat

PeopleMatter’s "Join Our Team“ Facebook app allows PeopleMatter customers to take advantage of their Facebook fanbase to help promote their company and open positions. Job seekers can apply directly to the job and/or location of their choice and their application seamlessly integrates with PeopleMatter’s applicant tracking system.

#peoplechat

Pipl is the most comprehensive people search on the web. Pipl dives into the deep web to bring you results you won't find in any other search engine then it use a a powerful identity resolution engine to link those seemingly disparate results into a set of meaningful profiles so you can easily find the person you are looking for.

#peoplechat

About.Me Site Search – you can x-ray many sites on Google to find valuable info and great candidates.

#peoplechat

#peoplechat

Statigram works with your Instagram account to help you grow a social-rich media strategy, effectively Interact with your community and measure your efforts with metrics. Follow me and see how I do it at instagram.com/fishdogs

Instagram @fishdogs

#peoplechat

#peoplechat

InstaJob is like an “Instagram for employers” where users can turn any picture of their company or office setting, business, employees, or any company related photo into a unique visual job advertisement that is immediately available for sharing on social media channels.

#peoplechat

#peoplechat

JobGram - 'Send visually engaging job opportunity straight to the people' PinTheJob - 'Jobgraphics' Vine (Apple app) - 'Create short, beautiful, looping videos.'  Most Wanted - Social Recruiting Referral Tool. If This Then That - 'IFTTT is a service that lets you create powerful connections with one simple statement, if this then that.'  < One of Craig's all-time favorite tools Crowdbooster - 'Crowdbooster offers social media analytics with suggestions and tools to help you improve your online presence.' SocialBro  - 'With SocialBro you can manage and analyze your Twitter Community.‘ Twitter Feed - 'Offers to tweet the last posts published in a blog via the RSS feed.' Falcon (Chrome Add-on) - 'Rich contact details within your browser.' Rapportive - 'Rich contact profiles right inside gmail.' Microsoft Outlook Social Connector - 'With the all-new Outlook Social Connector, you can expand your social networks and stay up to date without leaving Outlook.' Lookup by Talent Bin (Apple app) - 'Quickly and easily look up professional and social information about friends, colleagues, and business contacts with this intuitive people search engine.' Social Mention - Real-time social media search and analysis. HootSuite Assignment (Chrome add-on) - 'Quickly and easily assign Tweets and Facebook messages to team members within your organization by using Assignments (by HootSuite).' Sprout Social - 'Engage, Publish & Analyze' Buffer  -'Easily add great articles, pictures and videos to your Buffer, and we automatically share them for you through the day.' WhoWorks.At - 'Discover your connections while you browse the web.' Statigram - 'Instagram client online: Great web viewer, social analytics, tools for contests & brand community management.'

#peoplechat

THE COOLEST TOOL IS YOU!

#peoplechat

THANK YOU! (YOU ROCK)

Digital Strategy, Linkedin Training, Social Media and Cool Tools for Humans in Sales and Recruiting

CRAIG FISHER STRATEGIST ! SPEAKER ! TRAINER

craig@talentnetlive.com Twitter @Fishdogs 214.394.0909