People will talk power point
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Transcript of People will talk power point
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People Will Talk!People Will Talk!
Reality Marketing on Quantum TV
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Are you an appropriate fit for Are you an appropriate fit for the show?the show?• How do you address the show’s theme?
• What do your satisfied clients say about you?
• What sets you apart from your competition?
• Is your target market the same as ours?
• How well branded are you in the market?
• Do you use social media like Facebook and Twitter?
• What are your ongoing marketing efforts?
• Annually, how much do you invest in marketing?
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How does the show work?How does the show work?
• Half hour show is topic driven and airs 3x over 3-months.• Women’s Health
• Great Gifts 2013
• Home Ownership
• Kids & Family
• Elder Care
• Money Matters
• Beauty & Fitness
• Four category exclusive companies will be featured.
• Show will have an introduction by the host, each
company will be featured, then the host will close.
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Giving BackGiving Back
In between the client interstitial pieces, we will give a 10-second billboard to a local non-profit organization.
We’re happy to take suggestions on non-profits to work with. To the left are a few we’re planning to work with now.
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Satisfied ClientsSatisfied Clients
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TESTIMONIAL TESTIMONIAL TELEVISIONTELEVISION
What is Reality Marketing?What is Reality Marketing?
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The power of the testimonialThe power of the testimonial
Each featured segment must include at least 1-3 testimonials.
• Why? It’s been found that having a third party, “real world” reference is much more powerful and credible than traditional commercials.
– 90% of online consumers trust recommendations from people they know; 71% trust unknown users and 27% trust experts (Socialnomics,7/09).
– 7 in 10 who hear reviews share them with friends, family & colleagues, thus amplifying their impact (Deloitte & Touche, 9/07).
– Traffic to the top 10 review websites grew on average 158% last year (Compete.com).
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What will it look like?What will it look like?HopUnion Interstitial
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What will I receive?What will I receive?
Your People Will Talk episode will air 3x per quarter.
Your 5-6 minute interstitial will be embedded on your website.
– We can also provide a one-minute social networking video that can be embedded on Facebook, Twitter, YouTube, etc.
– We can also provide a 30-second television commercial. DBM Communications can assist with media buying.
– We can also provide a 30-second radio commercial. DBM Communications can assist with media buying.
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How do I qualify?How do I qualify?
ExclusivityExclusivity– Complete a Referral Contact Form so we can do our due
diligence and make sure you’re one of the best in your industry since this is a category exclusive opportunity.
CooperationCooperation– Complete a Project Research Questionnaire for our script writers.– Find 1-3 satisfied customers to appear on camera on day of shoot.
TimingTiming– Work on a 30-60 day timetable for production.
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Production FeeProduction FeeTo replicate this project, it would cost over $60,000, but economies of scale accrue
from spreading out the hard costs to four different advertisers. There are three different tiers to the project, depending on client needs.
• Basic Show Level: $8,950– Three airings on People Will Talk– Six-minute mini-documentary on your website
• Marketing Package: $9,950– Three airings on People Will Talk– Six-minute mini-documentary on your website– One-minute social media video for Facebook/Twitter
• Complete Creative: $11,950– Three airings on People Will Talk– Six-minute mini-documentary on your website– One-minute social media video for Facebook/Twitter– Thirty-second television commercial– Thirty-second radio commercial
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What happens next?What happens next?
• You’ll be emailed a Project Research Questionnaire that our writers will use to create your script. We need this back within five business days.
• You’ll provide your logo and website to our design team.
• Our Field Producer will schedule a shoot day with you within 30 days.
• You’ll coordinate with some of your preferred customers and employees so that they’re ready to appear on camera.
• The shoot will occur where we do the interviews, the testimonials and get B-roll for editing purposes.
• Our editors will create the mini-documentaries and other pieces, depending on package.
• We’ll schedule your on-air segment and let you know when to watch.