Pent-up Buyer and Seller Demand About To Be Released?

American consumers’ perception of the residential real estate market…

has been revealed in a recent survey by Edleman Berland. They interviewed 2,500 Americans who are “In the Market” to buy or sell a home.

Overall 77% of consumers have a favorable view of our housing. A 12 point jump from one year ago. Millennials (25-32 years of age) showed the highest favorability toward…

Residential real estate @ 85% , a sign that first-time and young buyers are positioned to make their move this spring.

Speaking to a lot of you during broker previews and open houses, we are a little late in So. Calif., but the activity has tripled in just the past two weeks. Maybe a little late but still great news.

Belief in our Housing Market

There is a strong belief amongst this segment of the population that the housing market is on the right track and is committing almost 7 out of 10 to buy or sell a home this year.

Survey also Revealed (broken down by Buyers and Sellers)

Buyers:• 80% of real estate

consumers are more committed to buying.

• 78% of potential buyers said it will be easier to purchase a home this spring since “home owners want to sell.”

• 72% are encouraged because “the economy is improving.”

• 46% of buyers said spring was a more favor- able time to buy a home.

• 28% of buyers said summer was a more favorable time to buy a home – 8% over last summer.

sellers:• 83% of real estate

consumers are more committed to selling.

• 63% of sellers are buoyed this spring by the improving economy and their perception that buyers are motivated following the difficult winter.

Bottom Line:

The real estate market will continue to gain ground through the summer as more and more people realize this is a great time to move.

Hire the Professional!

And, the vast majority (88%) of those surveyed realized that having a real estate professional is important to their home buying or selling process.

One last thought… TrusT is a big deal! • It is not just because you own a business. • It is certainly not just selling a house. • Trust cannot be created. • Trust is not an experience and trust

cannot be manufactured… TRUST IS EARnEd.

I look forward to earning yours.

Thanks for checking out my slide deck.

Educating every Home Buyer for their Slice of the American Dream

949.683.2490 cell