Creative IndustriesKnowledge Transfer Partnership 2009 - 2012

learners and clients

Process

‣ Tutor meetings with potential clients

‣ Identification of suitable projects

‣ Production and agreement of creative brief

‣ Matching learners to projects

‣ Creative process:

‣ briefing - learners and clients

‣ research & initial concepts

‣ development and interim client meetings

‣ client visuals & client presentations

‣ artwork/production

Above: Typical creative briefBelow: Crichton Carbon Centre initial briefing meeting

learners and clients

Learner Groups

‣ HNC Visual Communication

‣ HND Visual Communication

‣ HNC Photography

‣ HND Photography

Client Briefing: Paul M Taylor & HNC Visual Communication

learners and clients

Clients

‣ Barlochan Beef

‣ D&G Befriending Project

‣ Crichton Carbon Centre

‣ Radar Ride

‣ Sunnyside Farm

‣ Paul M Taylor - Photographer

‣ Dunskey Gardens

‣ Motorcycle Scotland

‣ Yoga with Moira Site visit: Barlochan Beef

HND Visual Communication & Photography creative teams

Befriending Project 2009/10Imogen Hubbert & Lauren Maxwell: HND Visual CommunicationSusan Briggs: HND Photography

Befriending Project 2009/10Project Overview

Creative Requirements

‣ Corporate re-brand

‣ Promotional materials

‣ Corporate photography

Curriculum Enhancement

‣ Client liaison

‣ Creative Industries Synergy

‣ Citizenship

Above: Initial briefing meetingBelow: Final presentation to client

Befriending Project 2009/10Learner Perspectives

Learner Benefits

‣ Enhanced creative portfolio

‣ Real-world working practices

‣ Teamwork opportunity

‣ Creative liaison

‣ Confidence

‣ Professionalism

‣ Independence

Knowledge Transfer‣ Mentoring - presentation skills

Mentoring session

Befriending Project 2009/10Client Perspectives

Client Benefits

‣ Fresh design ideas

‣ Bespoke photography

‣ Re-evaluation of corporate

identity requirements

Knowledge Transfer

‣ Creative commissioning

process

‣ Production requirements Logo concepts and development

Befriending Project 2009/10Final Solutions

Crichton Carbon Centre 2009/10HNC Visual Communication

Crichton Carbon Centre 2009/10Project Overview

Creative Requirements‣ Creative solutions forpromotional posters,folders, fliers

‣ Purpose: to communicate thework and services of theCrichton Carbon centre toschools, communities, businesses

Curriculum Enhancement‣ Client liaison‣ Citizenship Initial client briefing

Crichton Carbon Centre 2009/10Learner Perspectives

Learner Benefits‣ Enhanced creative portfolio ‣ Real-world working practices‣ Confidence‣ Professionalism‣ Independence

Client & learner design development interim meeting

Knowledge Transfer‣ 2 learners attended Carbon Management Conference

‣ Invitation to attend ‘Ladyfield

Charette’: Sustainable

Community Initiative

Crichton Carbon Centre 2009/10Client Perspectives

Client Benefits

‣ Wide range of potential design

solutions

‣ Changing clients perceptions for

design requirements

Knowledge Transfer

‣ Creative commissioning process

‣ Understanding campaign structures,

creative and promotional potential to

communicate to different audiencesSam Sangster: Design proposal

Crichton Carbon Centre 2009/10Amy Jardine: Selection of final design solutions

Yoga with Moira 2011/12Jemma Hunter, Melissa Livingstone, Hilary Neil, Nakarin Prataen, Alan Thurston, Daniel Warwick: HND Visual Communication

Yoga with Moira 2011/12Project Overview

Creative Requirements

‣ Business name

‣ Corporate identity

‣ Branded Products

Curriculum Enhancement

‣ Client liaison

‣ Citizenship & Diversity

Samye Ling Tibetan Centre Research Trip

Yoga with Moira 2011/12Learner Perspectives

Learner Benefits‣ Enhanced creative portfolio ‣ Real-world working practices‣ Teamwork opportunity‣ Creative liaison‣ Confidence‣ Professionalism‣ Independence‣ Production processes & costings

Knowledge Transfer‣ Yoga skills

Client & Learner design development interim meeting

Yoga with Moira 2011/12Client Perspectives

Client Benefits

‣ Range of potential design solutions

‣ New ideas and concepts from

learners

‣ Unique corporate solution

Knowledge Transfer

‣ Creative commissioning process

‣ Production options & requirements

Client & Learner design development interim meeting

Yoga with Moira 2011/12Final Solutions

Beyond 2012The Legacy

Building on Experience

‣ Ensure client commitment

‣ Identify decision makers

‣ Review of ‘creative brief’ contracts

‣ Change HND Visual Communication Option Units

Goals

‣ Educational ‘Creative Practice Studio’

‣ Learners establishing creative partnerships