PEIPSIMAA TOURISM

Kaja AllilenderPeipsimaa Tourism ngo

Peipsimaa, Kauksi 27.02. 2013

MAP OF PEIPSIMAAAdministratively divided between fourcounties; Lake Peipus is 4th largest lake inEurope &the biggesttransboundarylake!

If you want to move fast, go alone!

If you want to move far, go with others!

CO-OPERATION4 LAGs in region• Peipsi-Alutaguse Chamber of Cooperation• Jõgevamaa cooperationchamber• Tartu Rural Development Association• Borderlands Leader+ EU Fisheries Fund: • Development Association of Peipsi

Fishery Area (FLAG Lake Peipsi)

HISTORY

• Meetings about Peipsimaa since 2009

• Since 2011 August: hired Peipsimaa co-ordinator

• Consistently&regularymeetings

GOALS

Developing, marketing and imaging of Peipsimaa

ABOUT THE NAME

PeipsimaaA. Moora 1964. Monograph

etnographical history of the regionPeipsiveere

Peipsiääre

IDENTITY

Estonian National Development Plan for

Tourism2014-2020

PROJECTS

7 financed projects

SUM:160 000 EUR

1. TIPS FROM ESTONIA- EXPERIENCE FOR SOUTH-

KARELIA• 10 partners• Financed by 4 Leader & FLAG Lake Peipsi

2. DISCOVER PEIPSIMAA!

• Estonian Enterprise, 2012-2013• Marketing: Latvia, Russia, Finland,

Germany• Co-financing 30%• Co-operation: LAGs, local municipalities,enterpreneurs, FLAG Lake Peipsi

3.www.visitpeipsi.com

• Financed by EU Fisheries Fund• + 4 weather stations , 3 webcam• 5 languages: EST, ENG, RUS; FIN; LAT• Important: EVENTS

4. Peipsimaa over the Estonia

Leader project, LAG 2012

5.PEIPSIVEERE PROGRAM SUPPORTING 2013

Financed by Estonian Ministry of Interior (Siseministeerium)

6. PEIPSIMAA GOODS TO FARM MARKET

Financed by Leader

7. PEIPSIMAA MARKETING STRATEGY 2020

Financed by Leader, 2013-2014

PEIPSIMAA MARKETING

INFOMATERIALS 2012• Web: www.visitpeipsi.com • Peipsimaa tourism map 1: 185 000; 20 000 copies/pieces, EST/ENG• Peipsimaa book: Peipsimaa. The Land and

the People. EST, ENG, RUS, 5000 pieces• Calendars, 10 000 copies (aim: to share web!)

INFOMATERIALS 2013• Peipsimaa Events 2013 EST, ENG, RUS,

LAT; 8000 pieces• Peipsimaa postcards 5000 pieces• Peipsimaa Reisipaun: tematic printed

materials holiday in nature, cultural holiday and local food

• Calendars 10 000pieces

DOMESTIC TOURISM 2012• Fairs: Tourest Tallinn, Maamess Tartu• Paricipated events: 10 • Media: TV,

radio,newspapers/magazines

DOMESTIC TOURISM 2013• Social media:

– Facebook Peipsimaa & Peipsimaa Turism, almost 300 followes

– Youtube: PeipsimaaTurism• Infomaterials• Tourism fairs:

– 15.-17.02.Tourest; – 18.-20.04. Maamess

• FAM for travel agencies

LATVIA 2013• Tourism faid Balttour 08.-10.02.Riga,

first time with Peipsimaa stand!• 5 broadcasts in Latvian TV about

Peipsimaa• Promotion in magasine & on-line Copes Lietas• Press-trip 2013• Web in latvian

RUSSIA2012• Web www.visitpeipsi.com in russian• Advertisement in Magazine 2013:• Promotion in TV, radio & in newspapers in

Pskov 2013• Participating Hanseatic Days in Pskov

19.-21.07.2013 co-operation with South-Estonian Tourism Fund

• Infoseminar OCT 2013 in St Petersburg

FINLAND2012• Mardilaat/Martin Markinat in Helsinki

24.11.-25.11.2012 2013• Advertisement Baltic Guide • Press-trip • web in finnishwww.visitpeipsi.com

OTHERSGermany • Broadcast in ARD • Peipsimaa in Grüne Wochel in Berlin

18.-23.01.2013• Participating international hanseatic days

in Germany in Herford 13.-16.06. Spain Press-trip 23.-24.02.2013Belorus Broadcast 2012Poland Press-trip in Feb

CO-OPERATION BETWEEN STAKEHOLDERS

• Peipsimaa Arengufoorum – info days 2012; 2013 autumn

• Training for the Peipsimaa guides, spring 2013• Study tours - for Peipsimaa stakeholders• Training: local food

TÄNUD!

info@visitpeipsi.com FB: Peipsimaa & Peipsimaa Turism

www.visitpeipsi.com