Introduction to Social MediaFor Job Search and Customer Service

Presented by Michele Martin

@michelemmartin

I’m Michele

To join, send email to discoverabilitynj@gmail.com

Is this how you feel about social media?

Objectives

• Discuss some statisticsDiscuss some statistics

• Review some basic social media toolsReview some basic social media tools

• Discuss how they can be used to Discuss how they can be used to support service to customerssupport service to customers

• Discuss how they can be used to Discuss how they can be used to support job searchsupport job search

Employers

80% of employers use LinkedIn as primary tool to find employees

45% of employers use social networks to pre-screen candidates

86% of employers said positive online identity would positively impact hiring decision.

70% of employers have rejected a candidate due to “digital dirt”

58% have successfully hired candidates through social networking sites.

36% say they plan to spend LESS on job boards.

38% say the plan to spend LESS on external recruiters.

Employers find. . . • 41% --candidate posted info about

drugs/alcohol use.

• 40%--candidate posted inappropriate photos

• 29%--candidate had poor communication

• 28%--candidate bad-mouthed previous employer

• 27%--candidate lied about qualifications

• 21%--candidate linked to criminal behavior

Individuals with disabilties. . .

• 30% go online, compared to 66% of general population

• Somewhat related to socio-economic class and type of disability

• More likely to search for health information, government programs and play games

• Less likely to use Internet for job search

• Barriers are technical and educational—lack of knowledge

Source: The Disability Divide in Internet Access and Use, 2006

What IS Social Media?

Web 1.0

•One way communication

• Static home pages

•Organizational control

•Minimal multimedia

• Site as destination

• “Push”

Web 2.0

•Conversation

•Dynamic content

•User contributions

•Multimedia-rich

•Outposts on the web

• “Pull”

Key Features•Require minimal technical skills—no programming

•Facilitate connections, sharing, collaboration—2-way communication!

• Privacy and control settings

•Different platforms support different online goals/tasks

• Support/facilitate multimedia sharing

•Varying levels of accessibility

•FREE or very low-cost

What are the “Rules?”

Social Media is NOT. . . http://www.flickr.com/photos/archiemcphee/3074742967/

http://www.flickr.com/photos/nyki_m/2702325486/

Social Media IS. . .

Social Media is NOT. . . http://www.flickr.com/photos/89927155@N00/3427459604/

Social Media is . . . http://www.flickr.com/photos/lincolnblues/1443915052/

Social Media is Not. . . http://www.flickr.com/photos/rtarga/223776150/

Social Media Is. . . http://www.flickr.com/photos/dalydose/324264361/

Social Media is Not. . . http://www.flickr.com/photos/robino/

511879296/

Social Media Is. . . http://www.flickr.com/photos/grantmac/2639135945/

Social Media is Not. . . http://www.flickr.com/photos/fixe/3202648604/

Social Media Is. . . http://www.flickr.com/photos/joelmarkwitt/2987625115/

Let’s talk Tools. . .

Social Networks

• Platform for connecting to people who share interests, etc.

•Users can create profiles, communicate with other members, share links, info & media

•Users can create “sub-groups”

•Each network has a unique “personality” and features

Blogs•Easy publishing

platform

• “Posts”—more timely information

• “Link Love”

•Commenting to create community

•Easily incorporate/share media

Twitter• 140 character “tweets”

• “Followers” & “Following”

•Great for sharing links/tips and making connections

•#Hashtags for events, topics

•Can access via web, mobile, IM.

Multimedia Sharing• Platform for

sharing/finding multimedia

•Can create community around media

•Can access via web, on smart phones.

•Embed/linking/download features

Wikis•Easy-to-use publishing platform

•More flexible than a blog

•Good for collaborative projects

•Can embed media, documents

Screencasts

•Record computer screen with narration

•Embed in blogs, wikis

•Good for tutorials, demos

• Integrate with other tools, such as Google documents for quizzes.

Video Calling•Video calls from computer to

computer

•Use for practice interviews, case management appointments.

•Employers increasingly using for screening interviews.

•G+ can do “Hangouts” with up to 10 people. . . For FREE!

Webinar Software•Run “online” meetings

• Share documents, screens

•Run polls

• Teach workshops

•Can host up to 200 people for free.

Google Documents•Online document creation &

sharing

•Can easily create forms, gather data—can even use to create quizzes!

•Upload/download—compatible with Word, Excel, PPT

•Can create PDF files

Google Alerts

Google Calendar•Online calendar

•Can create and share multiple calendars

• Send reminders to email, cell phone

•Get agenda emailed to you each morning

• Schedule office hours

•Embed calendars in blogs & wikis

Google Groups

•Create your own email list

•All emails saved and accessible on the web

•Can make public or private

For Customer Service

Use a wiki for online handouts, policies & proceduresAnd to share frequently used documents/forms

Use a blog to share longer “How to” articles,Replace a newsletter

Use Twitter to share links, give tips/advice, Provide info on upcoming events or job leads

@discoverability

Use Facebook Fan Page to share links & events,run polls, get feedback.

Use screencasting to show customers how to do something

Use Google Documents to write/edit resumes

Use Webinar software to do online trainings

Find and share presentations online

Do practice interviews, case management through video & chat

You could even do an online Job Club!

For Job Search

Track job leads, companies, etc.

Keywords• Names of companies

• Names of key people in organization

• Industries

• Key skills/certifications

• Industry trends

Use Google Documents to publish an online resume

FORMS

Job Search Calendar

Can add tasks to shared calendars

Portfolio

• Professional social network

• Way to research businesses and individuals

• Professional “branding” opportunity

Basics

Newsfeed and Updates

Company Search

Company Profiles

Questions & Answers

LinkedIn Groups

LinkedIn Companion

LinkedIn Email Signature

http://www.twitjobsearch.com/

Ways to Use Twitter• Share professional resources with followers

• Provide tips, advice, etc.

• Connect people

• RT and DM people

• Participate in #chats

Find more info at:

michelemmartin.wikispaces.com