Peebles nov 2014
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Transcript of Peebles nov 2014
Reputation Marketing
Reputation Marketing
What is Reputation Marketing?
Reputation Marketing is the marriage of Reputation Managment and Brand Marketing.
Today's focus will be on Reputation Marketing through digital channels.
Reputation Marketing
OR
Reputation Marketing
Reputation Marketing
Go Local – 70% of households search the internet for products and services; 34% of searches are done on a mobile device
Reviews – 62% of people who are searching online read reviews and 52% say that positive reviews make them more likely to use that business
reputation marketing
create culutre
This starts with you!Patient centered careStaff and customer serviceWait times, ease ofschedulingWarm, friendly atmosphereCommunity involvement
develop reputation
Collect Patient TestimonialsGet Reviews
Create Incentives to get reviewsCreate videos of good treatement
outcomes
market reputation
Post Reviews on Google+,Facebook and HealthGradesPost reviews on websiteMobile AppDevelop links on web, mobile app, email newslettersVideo reviews - create YouTube channel (owned by Google) Make it EASY for patients to give you reviews
market reputation
Let's talk about YelpNon-digital Marketing includes: Printed marketing materials, mailers, printed newsletters, awards, signs, posters, banners, etc.
manage reputation
It's extremely important to monitor your reviews and respond to any negative reviews immediately!
Monitor reviews weeklyResolve negative issueAsk for new review
Reputation Marketing
Thank you for your time. Please contact me if you have any questions.Linda Mettler [email protected]