Pd Workshop May 2010
description
Transcript of Pd Workshop May 2010
Community EngagementMaking the most out of your website
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Marketing your schoolYour website is your virtual front door
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Tells the story of your school’s values, motivation and ethosWhat makes your school different?
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Ultranet ready
Your website has been designed to accommodate a quick link for parents to access the Ultranet
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My School
This takes the user to your website
Specific information about your school
Statistical data & comparisons
200 word limit to tell your school’s story
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Your school’s website…Your school’s story…
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One stop shop
Photos
Information
Events
Calendar dates
Permission slips
Notices & forms
Breaking news
Newsletter
Contact details
Website content
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Communication & CommunityBroadcast your news as it happens to every family
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Promote it!Assembly, Newsletters, Emails, Homepage…
Parents will see the latest school news everyday
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Running commentary of what’s happening at the school
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Keep it in the family
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Create an online cultureOK Renée Support
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What’s in it for them?
Keeping the broader School community can keep up to date
School provides general information for existing & prospective parents
Teachers provide homework for students
Parents can keep in touch with the school when they can’t visit
Students can see their events and work on the site
Keeping grandparents in the loop
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Take a load offUse your site as a one stop shop for the school community
to find important and useful information
A commitment to embrace technology
Use a website as a communication tool
Get the front office involved
Reduce paperwork
Devolve responsibility
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Many hands make light work
Sport
Drama
Art
Excursions
Year levels
Language
Camps
Front office
Parents & friends
Share the load, devolve the responsibility
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Year levelsLet every level have a page
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Password protected pages
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Administration online saves money
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Test case – A primary school with 300 students
20 newsletters printed each year
6 pages each newsletter (colour printing)
13 cents per page (includes paper & ink)
300 students
36,000 sheets of paper
20 X 6 X .13 X 300
$4680 cost to the school
Publishing the newsletters online
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Test case – A primary school with 300 studentsPublishing the newsletters online
Newsletters online saves $4680 per year
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Enrolment numbers
“I have been so so busy with enrolments because of our new sponsor-ed website”
- Business Manager, Victorian Primary school 2010
Parents will visit your website before they visit your school
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New families to your schoolStart new parents on the right foot
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So much information, so little time!
Mobile phonesInternetWebsitesSearch enginesBooksEbookNewspapersMagazinesRadioMailEmailSocial media
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Your website is the anchor point for your school’s stakeholders
Parents
Teachers
Students
Extended families
School
Wider school community
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It’s how you package it
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How to get your information readPublishing… Then & now
Printed on Paper
Static
Full articles on the front page
Not much tease factor
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How to get your information read
Online
Multiple headlines
Every headline a teaser
The entire newspaper contents is on the homepage
Publishing… Then & now
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It’s the same for school websitesWhen a print format is adapted to a website
format
Full articles on the front page
No tease factor
Tiresome to scroll through
✘✘✘
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It’s the same for school websites
Multiple headlines
Every headline a teaser
Hyperlinked graphics
Colour matching
Light & shade areas
Publishing your school information for the web
✓✓✓✓✓
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Engage your viewer
Both publishing frames link to the same overflow page
Be selective with what information goes on the homepage
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Newsletter alert emailsPackage your newsletter alert as a teaser of what parents need to know
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Build a culture
Every event needs to go here
Upload PDF permission slips
This is the go-to page for your school community
Your school community will get into the habit of checking the website first…
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News to handGet important news to your community quickly
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Photo gallery
Athletics Day…
Use it as a themed storyboard
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‘Tis the seasonTailor the feel of your website
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When your school community is using your website it increases pageviews
Pageviews activate the fundraising arm of your website
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What is a pageview?
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Google Analytics
Newsletter
Prospective students
Family events
Policies
Year levels
School notices• Welcome message• Members area• Contact us• Curriculum
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• Test case – A primary school with 300 studentsWhat your website is capable of earning
• 1.5 pageviews per day per student• 450 pageviews per day• 13687 pageviews per month• 164250 pageviews per year• 1 ad earns up $10 per 1000 pageviews• 5 paying ads per year
• = $8211.50 fundraising dollars for the school
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• Test case – A primary school with 300 studentsMoney saved, money made
= $12891.50
• $8211.50 fundraising dollars earned per year from your website
• $4680 saved each year by publishing the newsletter on your website
+
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•What’s in it for your school?
• Fundraising ability
• Saves money
• Communication tool
• Connects the school community
• Marketing tool