VISUAL / PRODUCT DESIGNER (UX/UI) m: 0401 732 296

e: pjdcreative@gmail.comw: www.pjdcreative.com

Li: Peter De Labertauche

Peter is an experienced creative all rounder, working across product design, digital and print with a strong focus on Human Centered Design and to identify and solve problems. He has a keen interest in the end-to-end process of product design, striving to create beautiful and feasible experiences, where his creative thinking is reflected in his work.

He’s educated in User Experience and Multimedia design, always striving to learn and focus on continual career development, whilst collaborate, build strong relationships and communication within teams and external stakeholders.

Visual / UX Designer / Developer // PJD Creative

Experience Designer // Academy Xi

PJD is my sole trading freelance business, where Peter has extensive experience working with leading agencies and studios on global brands, as well as managing personal clients and projects across, Digital, Print, Identity and Advertising.

Learn and apply User Experience Design to client projects:From Research, Analysis and Validation through Double Diamond Approach, Creating Persona’s, Journey and Empathy Mapping, through to User Flows, Wireframe and Prototyping.

Case Study: www.pjdcreative.com/design/good-company

Key projects: Intergrate Moveable Ink features and Personalisation within Summit Club email comms. Including, Video, polls, Social Feeds, Live Weather, Ratings and Reviews, Predictive Intelligence.

Tasks involved: Sketching ideas, Problem Solving, Interface Design, Design System, Branding and Icon Library, Hi-fi Prototyping, Identify Error prompts and Micro Copy. Most importantly, to gain a solid Understanding of the business, and various users that use the product.

Client Projects: Clean Travel, TCPinpoint, Honee, Tradie, Tribe

Present

Mid - Late 2018

Mid 2019

Late 2019 - 2020Present

Mid 2018

DigitalDigital Display, Web Design, Interface DesignSocial Media, Email Marketing,

User ExperienceResearch, Human Centered Design, Persona Creation, Journey Mapping, User Flows, Sketching, Wireframing, Prototyping

PrintBranding, Logo Design, knowledge of print specifications / Dispatch

DevelopmentFront End Development, HTML5 / CSS, Wordpress, CMS, Basic knowledge of Javascript, JQuery, PHP

Video / Motion GraphicsVideo Production, 2D / 3D Animation,

Filming

ManagementBudget, Managing Contractors

Experience Skills

PETER DE LABERTAUCHE

Design / DevelopmentAdobe Creative Suite, Sketch, Invision, Axure, Balsamiq, Final Cut Pro, O!ce Suite, 3ds Max

DevelopmentSalesforce Marketing Cloud, WordPress, Sublime, Sizmek, Double Click, Tween Max

Tools

PD

Product / Experience Designer // Good Company

Visual Designer / Branding // PI.Exchange

Product Designer / Developer // WorkSafe

Transforming design and overall UX of an online marketplace for donors, volunteers, charities and recipients of charity.

Work within an innovation team piloting a claim acceptance experience for injured workers and employers, through to a recovery plan for them to get back to work. We align through user stories, to design and build email comms integrated into Salesforce, Landing Pages, Portal and Geo Location tool to find health providers.

Design Web, Digital, Motion and Brand presence for a tech startup specialising in products and services for AI and machine learning.

Visual Designer / Developer // Kathmandu

2015 - Late 2019

Working in the creative team, assisting with anything Digital across Web, Social and Email Marketing for upcoming seasonal campaigns and loyalty club (Summit Club) and their global brand.

Available upon request

TRAVEL

SNOWBOARDING

ACTION SPORTS

FILMING / EDITING

AFL / NBA

SKETCHING

DESIGN INSPIRATION

Hobbies / Interests

Referees

UX DesignAcademyXi - Melbourne2018

Adv Diploma: Multimedia DesignVictoria University - Melbourne2003 - 2004

Diploma: Multimedia DesignAustralian Business development CentreGeelong, 2002

Education

Designer / Developer / Email Specialist // Betfair

Flexible and Adaptive

Team Player and Collaborative

Creative Thinker

Strong Communication Skills

Problem Solving

Personal Attributes

Designer / Developer // TBWA

Digital Designer / Developer // Leo Burnett

Digital Developer // LegRoom

Digital Developer // Digital Thing

Worked with TBWA on several campaigns that involve EDM Design, Digital Display, Design Concepts / Storyboards and Motion Graphics for ANZ, RACV, Betstar, Medibank and Nissan

Worked with Leo Burnett on Interactive Quiz, Digital Display and Site Takeover Banners, EDM Design / Builds, Design for social media channels for Nintendo 3DS, Seek, Victoria University, Jay Jays, Honda, Peter’s, 7-Eleven to name a few.

LegRoom are a white label agency working as a development resource for various large agencies throughout Australia. I’ve worked with them on EDM builds, Digital Display, Motion Graphics and Web development for various brands in banking, insurance and property development.

A small digital agency I assist with onsite and remote work for EDM Design and Builds, Digital Display, Motion Graphics for various brands and smaller clients

Worked with various departments, from Retention, Sponsorship, Marketing to Product. Key responsibilities are to deliver and oversee Email Comms each week, Design / Build Landing Pages and Micro sites, Various Print requirements, among many other tasks for sporting events and racing in this highly varied role.

Digital Designer // Sportsbet

Key Project: Design / Motion for automation tool (AFL / NRL PPC Social Automation)

Working across various departments on daily tasks and seasonal campaigns. Desiging Digital Display, Web / Mobile assets for various devices, Social, Print and Motion Graphics.

Experience (Selected experience: See LinkedIn for more details and experience)

Digital Designer / Developer // Arkade

Web / EDM Developer // Myer

Key Project: Lead and Implement new branding from global brand across all mediums

Lead Design and Development for various dynamic responsive email templates, for Welcome, Birthday and Card Activation among others. This was developed in Salesforce for (Perks) a loyalty pilot, to be launched in NZ then globally for Cotton On Group.

Worked on EDM builds for seasonal campaigns and aligning with Web updates developed within a CMS for desktop and mobile.

Digital Designer / Developer // BWM DentsuWorking on Digital Display, Design / Build EDM’s and Motion Graphics for Sensis, REA, Melbourne Racing Club, K-Mart.

Key Project: Digital display campaign for Sensis One night

Key Project: Seek Learnings digital campaign

SOME AGENCIES I’VE WORK WITH

SOME BRANDS I’VE WORK ON