ARKADE JAN 2012

Salomon_Bode_Arkade.indd 1-2 12/14/11 11:22:06 AM

This is the best time of year. It’s snowboarding season, the holiday season is here, now that the lockout is over the Jazz will be playing again soon, and it’s time for SIA. Having the chance to go to Denver and see all of next year’s gear is almost better than Christmas for me. I don’t geek out too much on the new technology that comes out every year; for me it’s all about the art, the graphics, the designs, the catalogs, the photos in the catalogs, even the smell of the catalogs. I can’t get enough of it….After a long day of meetings, and an even longer night of drinking, I head back to my hotel room and sift through the dozens catalogs collected that day and geek over the graphics of my favorite boards and the color ways of my favorite bindings. I do glance over the highlights of all the new technology that my favorite boards, boots, and bindings get, but I do it quickly, so that I have plenty of time to go over the catalogs 2-3 times - making sure not to miss anything and to soak it all in. Each year there are companies that are perennial winners in the graphics game and every year there are companies that fail to even compete. “Beauty is in the eye of the beholder.” Everyone has their own opinion of what they think makes up a good snowboard graphic, but for me companies like Capita seem to nail it every year and that is usually the first catalog on my list. And now that I no longer have to look at the graphics and try to guess what the customers of my store would like, it leaves me more time to check out the companies whose art and design speak to me. Yes this my favorite time of year.

Sometimes, being located in Salt Lake, it is easy for us to forget how small the snowboarding community really is. SIA is a reminder that we are all one family, from the riders who are the public faces of companies to the behind the scenes players such as filmers, board designers, graphic designers, company reps and team managers. Because we are such a small community our survival depends on our ability to work together - to support each other. In this issue of Arkade we explore different aspects of the snow community. We have an interview with Bode Merrill and our incentives feature is with Cale Zima, both are products of the local Bozwreck crew (which also produced Keegan Valaika) local bred local shred. Jon Kooley came to Salt Lake and caught his big break when a local legend took him under his wing. We speak with Cole Taylor the, jack of all trades, behind T9 and F.O.D.T. and our local business section features Fresh and Hector’s Mexican food. Both examples of ways to support local snowboarding in ways other than buying from your local shop. Finally we take a look at Protect Our Winters: the rider founded, rider driven, organization devoted to combating climate change and thus literally preserving the future of the community we love. We hope you enjoy reading this issue as much as we enjoyed making it for you. - Paul Bundy

REGISTRATION 4:00 PM

COURSE INSPECTION 5:00 PM

ON COURSE RIDERS MEETING 5:15 PM

AMS 5:30 PM

OPEN 6:00 PM

AMS FINAL 6:30 PM

OPEN FINAL 7:00 PM

AWARDS 7:30 PM

SNOWBASINPark City

BR IGHTONSNOWBASINPark City

BR IGHTONPark City

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12.16.1101.06.1201.13.1201.20.1202.03.1202.10.1203.02.1203.09.1203.23.12

03.30.12 Park City

cash for open classDaniel Cochrane, Lindsay Aceto, Avran LeFeberChris Grenier, Mo Collet, Clif Reagle, Troy CoughlinKenzie Bodnar

COVER: BODE MERRILL PHOTO: ANDY WRIGHT

ARKADE MAGAZINEPO BOX 521073SLC, UT 84152

[email protected]/arkadesnowboarding

Twitter.com/arkadesnow Instagram @arkadesnowboarding

Andy Wright, Bob Plumb, Rob Mathis, Tim PeareSteven Stone, E-Stone, Sean K. Sullivan, Adam O’NeillGabe L’Heureux, Matthew Turley, Jesse AndersonDaniel Cochrane, Aaron Blatt, Chris Shields, Eric Bro Hostetler

REGISTRATION 4:00 PM

COURSE INSPECTION 5:00 PM

ON COURSE RIDERS MEETING 5:15 PM

AMS 5:30 PM

OPEN 6:00 PM

AMS FINAL 6:30 PM

OPEN FINAL 7:00 PM

AWARDS 7:30 PM

SNOWBASINPark City

BR IGHTONSNOWBASINPark City

BR IGHTONPark City

BR IGHTONSNOWBASIN

12.16.1101.06.1201.13.1201.20.1202.03.1202.10.1203.02.1203.09.1203.23.12

03.30.12 Park City

cash for open class

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There's something naturally ingrained into the hearts and souls of snowboarding's core: that we need to support small brands. Maybe it's a throw back to when Burton was a small company, or perhaps it's just a grasp at keeping snowboarding small like it once was. Either way when a new small company pops up there's already attention garnered to it solely based on its size. Does this make it inherently better than an established brand? That's the question, I and many of my snowboarding friends, continually ask ourselves when we bask in the arrival of yet another brand. How many small brands have risen to survive the five year curse that causes failure? Capita, Rome, Airblaster and others have made it past that mark to become mainstays in the snowboarding world. Then there's brands like Sapient, Supernatural, and Glissade that seemingly died off abruptly. What was the difference between these dead brands to those that thrived? In a market that is over saturated and dominated by the big guys where does the little guy fit in? When you figure that less than a third of the market is open for small brands that's a lot of companies vying for the same market share. So how does one brand differentiate itself from the other? Well in the past they've thrown out the most over used pitches of 'by riders for riders' and 'putting the fun back in snowboarding.' How many times have you heard those? I'm guessing a lot especially over the last few years. Just because a brand is small doesn't necessarily mean it brings anything to the table. By that I mean tech, customer service, graphics, or whatever it is you want from a brand. Not to say that all small companies do this but it just seems there's an abundance that start for the exact same reason and utilize a similar agenda as to why they exist. Add to that coming out of the same factory picking shapes and flex patterns from the OEM catalog and what do you have? Different graphics and name, same exact thing. You might be surprised at how many companies actually do this. So what does this have to do with you? Well, as a consumer, it has everything to do with you as you have the power to make or break a brand. Do you think that the big guys got that way over night? Hell no. It was your loyalty to their brand and your dollars that drove them to that majority market share. So when you're out there perusing wares for the season, look at the message and image a brand is projecting to you; then ask yourself if you have ever seen it before.

VISIT ANGRYSNOWBOARDER.COM FOR MORE FROM AVRAN LEFEBERDARRELL MATHIS IN MINNESOTA

PHOTO: BOB PLUMB

There are so many amazing snowboarders living in Utah, but it seems so few of them are actually FROM here. Parker Worthen is one of those few. Born and raised in Salt Lake County, he and his two older brothers started learning to snowboard when their dad, Mike, decided to make the change-over from his “hippy skier” ways. As is normal with siblings, snowboarding became a constant competition to one-up each other. But now, even though Parker may not be the best skater in the family, Sean and Johnny’s baby brother shines as the top snowboarder of the Worthen clan.Although Parker and most of the Brighton-bred riders are known for throwing down in the park, Parker is a powder hound at heart. In his own words, “Park is just a break before the next pow day.” The mountains are an escape for Parker. He loves living in Salt Lake City, but whether it is snowboarding, fly fishing or mountain biking, he is always trying to “catch fresh air” in the Wasatch.

Name: Parker WorthenAge: 21Birthplace: Salt Lake CityHometown: West JordanYears Snowboarding: 10Hookups: Stepchild, Thirtytwo, Etnies, Skullcandy, OakleyPassions aside from snowboarding: Fly fishing, skateboarding, graphic design and photography.Heroes/Idols: My dad (A cancer survivor)…and snowboarders..Chris Grenier, Scotty Stevens and Bode Merrill are all awesome.

Favorite Trick: Melon grabs.Trick in the works: Crystal Method.Accomplishments: The relationships I’ve built in the industry and friends I have made are really what stand out the most for me. Two years ago I won the Peanut Butter & Rail Jam finals and last year I got to take part in the Salt Lake Shoot Out.Plans for the future: Film a lot so I can get a solid video part and just travel a lot. I really want to get out of the country and make it up to BC and ride Revelstoke…and getting out to South America and Europe too.

SNOWBIRD, UTAH - PHOTO: MATTHEW TURLEY

WORDS: LINDSEY ACETO PROTRAIT: JESSE ANDERSON

JON KOOLEY / JORDAN MENDENHALL / WILL TUDDENHAM / BEN BILOCQ / ANTON GUNNARSSON / JOHNNY BRADY / JUSTIN KENISTON / DARRAH REID-McLEAN / JAMIE MADRID / L1OUTERWEAR.COM

JON KOOLEYWearing the Premium Skinny Denim in Black Washed.

From old landfills covered and converted into ski resorts to cut-out river bluffs with tow ropes, the hills in the Midwest are breeding grounds for some amazing jibbers. Rome SDS Am Army team rider Chris Frost is no exception. As a young boy in Minnesota, he and his friends learned any trick they could imagine on a mound at the end of their street. The plows would push all the snow from the street into a cul-de-sac and the boys had a 4ft log they used as a jib. Upgrading from plastic snowboards to real set-ups in late elementary school, Chris and his friends continued to progress on their local hill—one that boasts 360ft of vertical and 3 tow-ropes! Chris won several local comps while living in the Midwest, but a few years ago, made the move west and landed in Salt Lake City. From tie-dyed plastic snowboards in a suburban cul-de-sac, to winning the 2010 Rome Premature Jibulation at Canyons and the ender spot in Salty Peak’s “Eighty Seven”, Frosty’s riding has come full circle.

Name: Christopher FrostAge: 21Born: Waconia, MNHometown: Northfield, MNHome Mountain: Welch Village (now Brighton)Years Snowboarding: 11Passions aside from Snowboarding: Skateboarding, filming and editing, photographyHookups: Rome SDS, Dye Goggles, Dakine, Salty PeaksHeroes/Idols: Anybody who does what they love, even if their parents/family don’t have their back. My favorite riders are Joe Sexton and Jonas Michilot.

Favorite Trick: Nose pressesCurrently working on: Switch back 270 on…and switch back 180 to nose pressAccomplishments: First place at the 2010 Rome Pre-jib (landed the sponsorship) and a full part as the ender in Salty Peak’s movie “Eighty Seven”. I don’t really do many comps because I’d rather ride with people than against them.Goals for the Future: Become pro at some point and hope to do a lot more filming. I’d like to continue to push myself creatively. I want to create a unique style that inspires other riders. I don’t want to be a household name and somebody that families talk about at dinner. I want to be a core rider—a riders’ rider.

WORDS: LINDSEY ACETO PHOTOS: ADAM O’NEILL

ARKADE-DYE-BJORN AD.indd 1 12/20/11 3:26 PM

You see a guy wearing baggy clothes and driving a low rider and you immediately label him as a thug. Just another hustler, a law-breaker, a wanna-be gangster. Right? Wrong. The clothes on a person’s back and the music he is listening to do not define a man. A prime example of this deception by appearances is Cole Taylor: team manager, designer, filmer, editor, and tireless everything-man with Technine and Finger On Da Trigger. For almost twenty years, Cole has worked harder than most and put his everything into making T9 and FODT what they are today. The work Cole has done has earned him the right to have an opinion, and share it openly. Although his honesty is often not what people want to hear, it’s the truth. As an industry vet, he is a mentor for many aspiring filmers and editors. He wants to see people succeed and emphasizes that his opinions are never to deter people from trying. However, if you’re going to try to compete in the industry with Cole Taylor, you better not half-ass it. Bring it 100 percent or get out of Cole’s way.

Cole, you are, and people know you as the original, the OG…how do you feel about that?I think that sucks. HAHA, no it’s all good, I’m stoked. I don’t have any reservations or whatever [still laughing] Look at me, I’m not a thug!

It’s true. The image I had of you prior to meeting you doesn’t quite match up… but we will get back to that. Let’s get the basics: Where are you from? When did you get here?Born and raised in Portland, Oregon. Moved to Utah in 2000.

When did you start snowboarding?Oh shit, now you’re trying to give out my age! HAHA, but I probably started in 1988. Started back home in Portland and I moved to Vail in ‘92/93 after I graduated. And that’s when we started Technine, 93.

So 1993 was the big year it all started? Tell me about how you met Ethan [Fortier] and the crew.It was kinda random. Back then, Vail was kinda like what SLC is now. Well, I guess it was about 2000 when it seemed like all the crews were moving to Salt Lake, but for us the early 90s, Vail and Breck and that scene were the Salt Lake City. Ethan, Ali, J2, and all the history of everything we’ve done. It all came together in Vail in ’93. Hitchhiking, partying, snowboarding… all of us were single, on our own, and within a month we all met and started shredding together.

So, you met and the original crew was formed…how was the Technine brand created?Back then we all rode baseless bindings. And I don’t know if you remember but Ride made a big, heavy binding with all these holes in it. We used to draw on them with sharpies and cut them so they were 4 t-bolts and a strap—like a heal cup and 2 brackets with a toe strap. It was crazy. So one of our buddies, J3, was a tech head and decided to weld his own bindings and that really was the birth of Technine bindings. Then it was Ethan and his father who pushed the creation of Technine while the rest of us were just the posse and affiliated or riding for T9, but they really started it. Since the bindings J3 made were chrome, and that reminded us of a gun, the name Technine just kinda clicked. Now, almost 20 years later, we make everything head to toe.

What about Finger On Da Trigger?FODT came later. That was kinda something Ethan and I started because our company was so small. We had to do everything. I design all of our outerwear and half of the board graphics. Ethan does so much too, so photography and filming was just something that we both realized “oh fuck we can’t ever pay for photos for ads…so we gotta do it ourselves.” So that’s why the whole Finger On Da Trigger thing started. Also, we’re not lazy. I’m not trying to talk shit…but a lot of team managers just kinda chill and cruise around for the ride and we wanted to be doing something productive. So we started doing all the filming and editing which turned into FODT.

So you got into filming and photography out of necessity. What cameras and editing software do you use for your edits?Nothing fancy really. Only difference between us and a lot of other people out there making edits is that we took the time to really learn how to use the equipment and programs. I use a Panasonic HPX 170 and Final Cut. That camera is like a step up from the HVX 200 (the camera that a lot of people on the hill have). I’ve gotta say, it’s really annoying when you go to the hill and it’s like snowboarder, filmer, snowboarder, filmer…it’s like a big convoy of people trying to make an edit.

That’s actually another one of my questions for you: with the accessibility of high resolution cameras and editing software, everyone and their mother are putting out edits. What are your thoughts on the mass amounts of filming and edits being posted these days?I mean, it’s super annoying. For me, I appreciate film, cinematography, production value and so on. That’s kinda what I was saying about using the same cameras and software as everyone else. See, alright I’m sure there are gonna be a lot of haters if I say this, but there are a lot of people who get whatever they want for Christmas. There are kids who get $5000 cameras and it’s nothing to parents, they’re spoiled. Our movies never have a good budget. We could produce the sickest movies if we actually had a legitimate budget. So it’s tough. But with the cameras we use and just using Final Cut, if you actually learn how to color correct and you learn about film, and exposure, you know why there are all these buttons on your camera and how to set it up…People always ask “How do your videos look so good, what are you using” (etc). I just say the same stuff everyone else has, except that we’ve learned how to use it. Even with web edits. I don’t want to sacrifice production. I guess I don’t really know what to say. I just feel like it’s become too easy, but our crew puts in a lot of time and we work really hard to make our films and edits look the way they do. I don’t want to sound like a dick or anything. I think it’s great that kids are getting out there. As long as they’re having fun it’s all good. I just think it’s like too many people are spending their time focusing on making videos of the same rails with follow cams instead of just snowboarding because they love it.

We chatted the other day and you started to talk about your thoughts about the whole gangster image and your brand, but I wanted to make sure we get some of that in here for our readers.Back when Technine was starting out we all shared the like of reggae and dance hall. We were all DJs back in the day, and that’s what we did. We had house parties and we DJ’d. So the music was sort of a reference that stuck. But back then, snowboarding was way more real. You could be into hip hop and dress how you wanted, and there was no judging. It wasn’t like these crazy, organized cliques of this type and that type. Back then there were just one and it wasn’t that big a deal. But then it evolved and people started saying “oh you listen to hip hop, you must be a thug.” Part of that is Marco and my fault. I mean, we’re into low riders and rap music, but I think kids take it way too far. We get bummed out when we see kids throwing signs and waving bandanas in the air like TECHNIIINE. And unfortunately we’re to blame for that, but that’s not who we are. A lot of snowboarding right now is people trying to mastermind an image in order to sell something, and that isn’t what we’ve ever tried to do.

We know that all the amateur filmers out there aren’t exactly your favorite people in the world, but for those who really are aiming for a career in film and photography, do you have any advice?HAHA I don’t dislike kids who are out there filming… Anyone can do it. They just have to work hard if they want to make it. You can’t ever give up and if somebody shuts you down, you just have to keep at it. I get hit up all of the time about this, and all I can tell people is that it’s totally on you. You’ve gotta get out there, be social, film people you know, learn your software, put out edits…just put in a lot of time and go after it. If you want it bad enough, you’ll get it.

Thank you so much for chatting today, it’s been refreshing to hear your honesty and how passionate you are in your responses to some of our questions. Any last words as we wrap up?I love what I do. It’s not easy, but I love it. Ethan, Marco, Lucas, all our riders…I couldn’t put together a better team if I tried. Everyone works so hard and we really are like a family. I gotta say thank you for all the support, from everyone out there.

PHOTO: STEVEN STONEINTERVIEW: LINDSEY ACETO

Fresh is a locally owned clothing boutique located in the 9th and 9th shopping district of Salt Lake City. Opened in 2009 by siblings Helen and Ian Wade; Fresh is an alternative to the bland mall stores and other high priced boutiques. Helen recalls "I had been working in the retail/snow industry and just decided I was done working for other people. I wanted to put all my energy and passion into a store I could really stand behind and make a staple in Salt Lake City." Ian expressed his desire to be a part of the store once he discovered Helen writing up her business plan. Both had previously worked at Brighton Resort on the Park Crew and the crossover from snow fashion can be seen in the store's brands which includes Brixton, FreshJive, Coal, Alternative Apparel, Matix, Toms, Obey, among others including local artisans brands. Helen and Ian's goal for Fresh was simple and that was to create "a shop that you can walk into, feel welcome, find a basic to a full blown wardrobe without having to break the bank. We try to carry a variety of brands that offer more than just mass produced clothing." In addition to the collections of clothing you can also find works by local artists to help “keep the walls interesting" as Helen explains. Fresh also likes to host regular events to help foster a sense of community among their customers. Helen and Ian would like to thank everyone that has supported them from the beginning and all the new friends they have made since opening Fresh. You can find Fresh on Twitter as @FreshSLC, on Facebook as Fresh, on the web at Fresh801.com, and, most importantly, in person at 870 East 9th South in Salt Lake.

WORDS: DANIEL COCHRANEPHOTO: BRYCE PACKHAM

In February of 1995 Harry Bidwell and his family opened a small home-style Mexican Restaurant named Molca Salsa on 33rd South in Salt Lake. In business they say location is everything, and little did the Bidwell family know their location would, in time, endow them with legend status within the local shred commu-nity. There were two key factors in Molca Salsa's location that helped endear them to the shred community. First Molca Salsa is less than a block away from Salt Lake's two premier shops: Salty Peaks and Milosport. The restaurant’s fast, affordable, and delicious food quickly became a favorite of employees from both shops, but it was Milosport with their roster of big name riders that took Molca Salsa to the next level. Harry recounts that "it started with Mikey (LeBlanc) and then JP (Walker) and from there it just steam rolled." The second reason the Milo professional riders gravitated to Molca was the combination their "open 24 hours" policy and the proximity to local filming hot spot The Rail Gardens. In the late 90's and, even early 2000's, all night eateries were a rarity in SLC especially in the Millcreek area where The Rail Gardens and Molca Salsa are situated. After a long night of filming the guys would head over to Molca for some great food. In the early 2000's Molca hit the big time with a national ad featuring Mikey LeBlanc eating their menu favorite carne asada and from there on out it's become "the" spot for Mexican. The restaurant has since been featured in Nike ads with Justin Bennee and a look on their "wall of fame" will show an overwhelming amount of support from the Salt Lake snow community. This past summer Molca Salsa changed their name to Hector's Mexican Food, but the Bidwell family is still the life blood of the restaurant. Harry remarks that Molca Salsa was a franchise and he believes that he and his family have now cemented a firm following within Salt Lake and decided to go on their own. As part of the change Hector's has free decals and calenders on site and t-shirts for fifteen dollars.. Hector's is now so firmly entrenched in the Salt Lake shred community that it was even recently featured in a local Yelp.com (community driven review site) newsletter, not about Mexican Food but about local snow sports. With the help of the Salt Lake riding community Hector's has now transcended "local favorite" status and is now a must go spot for all the kids that visit Salt Lake on vacation or relocate here to shred for the season. Stop in, say hello to the first family of Salt Lake shred food, and enjoy a Carne Asada at one of my favorite eateries: Hector's Mexican Food.

WORDS: DANIEL COCHRANEPHOTOS: BRYCE PACKHAM

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SNOWBOARDUltrafear by Capita - $450

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BEANIEHarbor by Coal - $20

GOGGLESAcid Racer - $80

GLOVESBjorn Leines Radar Mitt by Celtek - $80

How many boards do you go through a season?It just depends on the board or what I am using it for,but I would say on average I go through about 2 or 3 boards a season.

What’s your favorite board graphic from CAPITA this season?It would have to be the Horrorscope. I like anything to do with Zombies!

When you go ride for fun, who is in your crew?I will ride with anyone who wants to go…Ha, but the usual crew at Brightonwould be two good homies of mine Little Jeff and Justin Clark. On a goodday it would be Justin Bennee, Timmy Ronin, Will Tuddenham and littleSam Taxwood.

Favorite place to go after a long day on the hill?That’s easy, Zupas! There is nothing better than a grill cheese and tomatosoup after a day of shredding...A beer is always nice too!

Give us the full list of your sponsors...Capita, Union, 32, Holden, Celtek, Sabre, Coal, Comune, Etnies, Mica, Milo

You put your feet in your boots, boots in your bindings, bindings on your board and GO! Right? Well, first you need to pick out all of those pieces...and gear selection isn’t easy. Everyone has different tastes and sometimes understanding how to pair the right bindings with the board you’re riding is a complicated task. Taking into account flex, weight, and responsiveness is very important. We decided to stop into Blindside Sugarhouse and asked some of the expert staff there what their top picks for bindings are this year in hopes of helping you with your gear selection.

If you like the speed and ease of a quick binding system but don’t want to be caught slippin in a rear entry then check out the Ride Ill Eagles. I will admit that I initially tried these out just for the R&D factor, but I was really surprised by how well they performed. The one strap system allows effortless exit and entry without compromising any support. Combine the speedy system, a responsive light weight aluminum frame, and some 2.5 wedgie footbeds to save those knees and you have a killer all around binding for $209.95. If you haven’t checked these out yet stop by Blindside Salt Lake to take a closer look.

Bindings are pretty much exactly the same; it really comes down to who do you want to support and what features fit best for your riding style. So if you like less stress on your board and smoother presses/ollies then look no further than Forum's Faction bindings. Thanks to Forum's "good vibes" flexing base plates the Factions allow your board to move underfoot while reducing the stress that traditional base plate bindings create during riding. If your looking to get a little more life out of your board, but not break the bank check out the Factions this season. They retail for $159.95

Union is killing it right now and the Force is leading the way for the reasonable price of $199.95. Comfy PU leather straps, super durable DuPont ladders, tool free adjustments, plastic base, and aluminum heel cup…you can’t go wrong!

This year I am down for the Burton Lexa bindings. Love’em or hate’em, Burton bindings are tried and true! The Lexa Bindings are the perfect binding for what women want and most importantly what women need. Lower cut highbacks, thinner base trays, and easy adjustability make this binding a winner. Add Re: Flex and AutoCANT to the mix for $229.95 and you’ll be in shred heaven!

INTRO: LINDSEY ACETO PHOTOS: BRYCE PACKHAM

See in color at anonoptics.comPortrait by Vincent Skoglund

BODE MERRILLCOMRADE, GREENDARK SMOKE LENSanon spherical lens technology™

Full perimeter channel ventingPivoting fl ush mount hingeTriple layer face foamAction by Scott Serfas

Check out Bode Merrill in Absinthe Film’s new movie titled Twelve.

TeamBode MerrillJeremy JonesHannah TeterPeetu PiiroinenJohnnie PaxsonJake WelchNic SauveMark LandvikAnnie BoulangerFrederik KalbermattenGabi ViteriJack MitraniRyland Bell

See in color at Portrait Get the app:

12anon_bode_arkade.indd 1 12/12/11 3:10 PM

You know the story, some kid moves to Salt Lake to become a professional snowboarder, hits the scene hard, makes a splash, and next thing you know he's all over the magazines and videos; at least for a few years that is. If you know that story then you don't know Jon Kooley's story. In a town of kids looking to be the next big thing Jon Kooley just wanted to snowboard and have fun. In an industry filled with larger than life personas, Jon Kooley is quiet and unassuming. Jon is a throwback to a simpler time before weekly web edits turned unknowns into overnight sensations. A time where it took years, not months, to pay your dues, and even then nothing was guaranteed. Now, at almost a dozen years in Salt Lake and nearing a decade in the industry, Jon has had it all: fame, pro models, video parts, and even his own outer wear line. Arkade recently caught up with Jon and we discovered deep down, despite all the achievements, he's still just that guy looking to snowboard and have fun. This isn't the usual story… this is Jon Kooley's story.

Ok let’s start with the basics: Name, age, and where you’re from?

Jon Kooley, 31, from a town in Alaska called Eagle River.

How long ago did you move to Salt Lake?

Um I guess it was around twelve years ago...

And why did you pick Salt Lake out of all the places in which to move for snowboarding?

Because every time you opened a magazine it said “Utah Back-country”. Yeah like every photo was “Utah Backcountry” so we were like “hmmm must be good there.”

Did you find it hard to fit in here? I mean you know how it can be here some people talk about how Salt Lake has this “scene” and it can be hard to break into, or did you just let your riding speak for itself?

Honestly, I moved here with four of my friends from Alaska so the first couple of years we lived here we never even tried to fit in. We just snowboarded and skated and had fun. I don’t know, yeah Utah people are definitely closed off in their little cliques but I think I just got lucky, it was different for me.

You are kind of a quiet guy, well at least towards people you don’t know. Did you find it hard to make your way?

Well not really, actually the way I got into snowboarding profes-sionally was one of my buddies got me flowed K2 stuff. So then K2 was like “hey we got this staff photographer” who at the time was Kevin Zacher who lived in Utah, and they were like “We want you to go shoot with him for a couple of days so we can get some photos for the web” or whatever it was at the time. So back then I didn’t really know what I was doing on rails but I was trying to do skateboard tricks. So I was doing front blunts on the Rail Garden rail for him and he was tripping out on it. So he calls Mikey and was talking about it and Mikey wanted me to go out and film with Kingpin. So I just kind of just got in through Zacher mostly and

You know the story, some kid moves to Salt Lake to become a professional snowboarder, hits the scene hard, makes a splash, and next thing you know he's all over the magazines and videos; at least for a few years that is. If you know that story then you don't know Jon Kooley's story. In a town of kids looking to be the next big thing Jon Kooley just wanted to snowboard and have fun. In an industry filled with larger than life personas, Jon Kooley is quiet and unassuming. Jon is a throwback to a simpler time before weekly web edits turned unknowns into overnight sensations. A time where it took years, not months, to pay your dues, and even then nothing was guaranteed. Now, at almost a dozen years in Salt Lake and nearing a decade in the industry, Jon has had it all: fame, pro models, video parts, and even his own outer wear line. Arkade recently caught up with Jon and we discovered deep down, despite all the achievements, he's still just that guy looking to snowboard and have fun. This isn't the usual story… this is Jon Kooley's story.

then Mikey definitely took me under his wing af-ter he met me. I don’t think that stuff happens anymore haha.

Yeah it’s different now. Do you still live in SLC or do you bounce back and forth be-tween other places?

I live here.

That Utah black hole huh?

Yeah, well its hard to leave. We have a ton of good skate parks and the snowboarding is awesome here.

I think everyone moves here “for two years” and ends up staying here. I moved here for two years and that was sixteen years ago. So speaking of Mikey and filming with King-pin, you’ve filmed with five or six different companies: Kingpin, Mack Dawg, Kidsknow, People, and VG. Do you find it difficult to adapt to different filmers style as you move around or do you find that most let you do your thing?

Yeah I think it’s pretty much like that. Definitely VG and Kidsknow are pretty much the same, the filmers and the riders have a better relationship where it’s more like equals you know. Where I kind of felt like definitely with Mack Dawg the filmers were running the show and you had to like ask if you wanted to do a certain trick. For me I was younger back then so it was a bit dif-ferent but it’s more like they are in charge to a certain extent and I’m not a big fan of that be-cause I hate asking permission to do a trick I want to do. I think I should just be able to do it.

Do you think overall that type of mentality is leaving the filming aspect of snowboarding? I mean it’s really easy for kids nowadays to just toss up their own edit on a website and not worry about being told what to do or how to do it. Do you think the major filming com-panies have had to change the way they do things to adapt to that?

Yeah, I think so. The internet is becoming ma-jor. Like everybody, even our filmers, just had a meeting and they said each filmer had to put out six web edits this season. That’s six per filmer for like VG and the other site.

But I guess in the long run that’s a better thing you know just take some out takes toss them on the web and keep kids stoked.

Yeah, that’s cool because if people see some good web edits they are like “man I can’t wait to see whoever’s part”. I do it. I watch pretty much everything they put on the VG site. Like all these kids that send their movies in, I don’t know how they get on there but they are sweet to see.

Do you kind of consider yourself, and I mean this in a good way, a snowboard nerd? Because I know some kids who don’t look at anybody else’s work they just concentrate on their own stuff. Do you still just get stoked on snowboarding in general?

Yeah yeah I like it all. I like pretty much everything I see but there are only like a few younger kids coming up that I’m really excited to see them snowboard. But I do like watching all the videos that come out.

Who are you excited on?

That kid Danimals is amazing and Chris Larsen.

Yeah Larson’s real good.He’s super sick

I was just flipping through Snowboarder’s top 50 kids under 21 issue today and they had Larsen in there.

Oh really? Sick. He’s such a cool kid, like a lot of the other kids I meet are just rich brats who think they are owed something and he’s just quiet and humble.

He’s another Alaska kid too right?

Yeah.

There are a handful of you guys now and what’s funny is you’re all known as rail riders. Like most people think “oh Alaska, big mountains etc” but coming up in Alaska that is not really what you get to do right?

No, like you got to remember Alaska in the winter time is like pshhh…. Like those people that go filming in Alaska go in April/May when it’s sunny. In the winter you get like four hours of daylight. You get to do night riding if you can afford a season pass and if not it’s just like handrails in the city, and that’s what we’ve always been doing. Then maybe on the weekend you go build a jump with your friends, and there are not that many spots there so kids have to get real creative.

Yeah I do notice there’s that ONE handrail that’s in everyone’s part in Alaska.

Yeah, but now they put a fence at the bottom of it so you can’t hit it anymore.

Well that’s lame. It was the one claim to fame.

I know! We had a good ledge, I think the last time we got to hit it was the year Love/Hate came out, and then they tore it out. Then they built another one and that’s pretty much the Alaska Rail Gardens.

Ok well to completely shift focus, let’s talk about your board this year. Nitro does the one off series where they take a board that a team rider uses and does a special rider designed graphic. What is your graphic for this season?

It’s a collage of Mark Welsh’s photos. Tonino (Copene) wanted us all to ride our bikes out to the Born Free Bike Show in California. I think at that time it was in Newport Beach, or Long Beach I think it was. We rode our bikes out there and Mark came along and shot photos for the L1 catalog and there were tons of photos. I was just like man let’s just do a collage on this board. It was mainly out of lack of creativity on my part. I was like these photos are sweet and I can’t really think of a board graphic.

You mentioned Tonino, besides Tonino do you ride (motorcycles) with a lot of guys that snowboard or do you kind of use that to get away from snowboarding?

I use it as my own personal thing. I like to go with Tonino occasionally and my buddy Chris, but I just don’t really need to go in a big group of people. It kind of stresses me out because everyone is trying to be the Alpha male going fastest and I’ve seen some sketchy stuff happen.

What else besides cycling do you do to get away from snowboarding?

I play guitar a bit; I’m pretty bad at it. I skate a lot but I’m pretty bad at that too.

I think I’ve met your friend Chris before at the skate-park. He’s got blonde hair and a shaved head?

Yeah!

Yeah I’ve met him at the skatepark. He’s good too.

Yeah, fuck man I don’t know where he gets it from because he never skates! Well he used to like four years ago but then he went to school for Engineering and didn’t have the time. Now he has like a 9 to 5.

Those kids are the WORST. They never skate and the first thing they do when they get out there is toss some banger.

He’s so good and so consistent still. I’m like I skate every day and I can’t beat him at a game of skate.

Yeah, ugh those kids are annoying, but he is super good I’ve seen him at the park before.

He’s good at snowboarding too. He was really good - like Mikey wanted to get him on Holden and Ride and he was like ehhhhh. He turned it down because he didn’t want to push himself and that’s pretty respectable man.

I got a question for you and I’m not going to tell you where I got it from because I don’t want you to get mad…......

Bob Plumb. He wants to know if you’re going to go back to the big baggy pants because Shaun White has stolen your kit.

I definitely baggied out my pants a little bit, and there was some Bob Plumb influence because he bugs me every single day about it. Well I don’t know, I mean by everyone else’s stan-dards they are probably not baggy but they are not skin tight anymore.

Well you know riding at Brighton I see some stuff that’s amazing. I don’t know how you can get in or out of them.

Well they are stretchy and stuff. No I’m down for Shaun White I guess.. from what I heard he took my L1 pants and the Burton guys just copied it so maybe he’ll make L1 a little more money from doing it.

Yeah maybe so. Well not to totally dwell on the tight pants thing but I have one more for you.

Ha Ok.

In the Down with People video at the end where Jeremy, JP, and Todd were kind of ragging on ev-eryone, Jeremy was giving you a hard time about the pants. All in good fun of course, but would you like to take the opportunity to maybe throw a little back at him, also all in fun of course?

At that time, it was funny because he would always make fun of my pants when we would snowboard together, but at that time Burton was making him wear these polka dots... they looked like fucking clown pants. They were polka dots and all different colors and I’m looking at them and I’m like “Really? You’re going to make fun of ME while you’re wearing THOSE? Really? Like you look like a fucking clown right now and mine are just a little tight.” A lot of my favorite snowboarders wear baggier pants. I got no problem with baggy pants.

Ha-ha Ok... It is what it is. Ok so what is up with Wayward Supply Company?

Oh that? I don’t know it’s kind of like a High School project. Me and Tonino and Jordan (Mendenhall) are just kind of like fumbling around in the hopes of mak-ing a company.

What kind of stuff do you hope to make?

Well I don’t know. We are definitely hoping to make a couple pairs of gloves and then maybe like a couple bags. Just kind of random things that we want but we don’t feel like we can get.

Is this street stuff or on the hill stuff?

Well some of the stuff is going to be for on the hill but most of it is going to be pretty versatile. Like I wanted a slim leather glove that I could ride my bike in, but obviously you could wear that on the mountain if it was a warm day. Then hoodies and tees that we are selling off our blog right now. You can get to it off WaywardSupplyCo.com. We just got some Tees... it’s our friends... kind of like our little gang.

Is that something where you are making plans for the future? I mean I don’t want to throw out the “R” word (cough retirement cough) but?

No it’s more for fun. I have other plans for the future, but it could be an awesome thing in the future if we actually did something with it.

Ok well I think that’s about it... would you like to give some thanks to anyone before we are done?

Well I’d like to say thanks to anyone that supports me now and to anyone that’s supported me in the past.

A N D R E W R I D D L E | D A N E S E E R I N G | D I L L O N B O E S H A N S | W A R D W H I T E

Alright buddy, you ready to do this?Hey Grendy’s! Yes.

How was that nap?It was great, I feel a little refreshed. That your first question?

No.Ok.

So let’s start off with...Who is back country Bob?Back Country B is my pops. He has been running in the Wasatch Range in Utah for awhile now. And he knows it better than almost anyone in Utah probably and a couple years ago he was put in the backcountry hall of fame.

That’s pretty bad ass.Yeah.

Who’s better at wake surfing?Definitely my pops. He spends about five times as much time on the wake surf than I do. Actually Jackson, my little brother, is probably the best.

I heard you went to the Olympics when they were in Utah… please explain?Is this a Bode Miller reference?

This is Bode Miller reference. (laughing)Oh ok…ok

Alright, I will repeat the question. I heard you were in the Olympics when they were in Park City?Yes. (Laughing) Well I live in Park City. I grew up there and when the Olympics where in SLC in 2002 they had the half-pipe competition at Park City, and I rode for Burton at the time and all the rep riders around the area got to come and put on a snowskate exhibition on the side of the half pipe. Just for everyone to come check out and watch us eat shit. They had a sketchy as shit set up… They had c-rails that were 5 feet off the ground, like a 20 foot jump and kinked rails and shit… it was the time when they had the ski on the bottom of ‘em..They were super sketchy old Burton ones, but they were fun. But yeah I was an Olympic snowskater.

What place did you get in the Olympic snowskatingcompetition?

Bode is one of the best snowboarders in the world right now, but everyone already knows that. What you may not know is that Bode knows more movie quotes than anyone on the God Damn planet. Whether its movie quotes, snowboarding, skateboarding, harsh zeaching or drinking cosmos, Bode excels at anything he puts his mind to. He also excels at being one of the best humans on the planet. If you get a chance to watch the Bode-man strap in, he is sure to blow your mind. - Chris Grenier

INTERVIEW: CHRIS GRENIERPHOTOS: ANDY WRIGHT AND BOB PLUMB

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Yeah it wasn’t a competition; it was just an exhibition, just for the crowd you know… that’s all it was for.

That’s great stuff… what’s up with the recent obsession with cosmos?(Laughing) It’s just a funny, quirky thing… it all started with T-bird actually and Jake Price. They were out the bar and T-bird was like “What do you guys want?” and Jake said “surprise me” and T-Bird came back with a round of cosmos and it all kind of just stemmed from there. But then recently I was talking to Pat. Pat Moore. Fat whore. And he was saying he was on that trip and that his girlfriend drinks cosmos all the time, and that’s all she will drink…and that’s where it kind of came from.

Ok? So there are a couple possible stems?There are a couple possible stems, but now it’s just kind of spun out of control.

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What would you say the typical order at the bar is when you are ordering cosmos?Well you’ve got to order a baker’s dozen right off the bat. It’s re-ally a great way to get the blood flowing, it’s a great way to start off the night. After a round of cosmos you feel like anything is possible. You can just go out there and really go full retard and really make most of the night.

Fuck Yes!! What was it like growing up riding Park City? Also heard you coached Blaze and Sage? And now Sage is winning the Dew Tour and stuff like that...Growing up in Park City it was good and bad. The snowboard-ing scene was always so easily accessible, and with the resort right in town and you can go snowboarding pretty much any day you want. You can go snowboarding after fucking school, it was just easy to do it a lot and get good at it I guess.

What about coaching the Kotsenberg brothers… Blaze and Sage?So that was a real question?

Dude that was a two part question.I didn’t really coach them for that long I was kind of doing some weird shit back in that day. I coached them for a good month one season and I wouldn’t really call it coaching … they were pretty good at the point anyway. I was kind of more like a chaperon. I remember one day they were like “how do we spin frontside?” I just told them the basic way I would do it…. I don’t really feel like I taught them that much… they were just naturally good, but we would go ride all the time. I have known those kids for so long, since they were little kids, so it’s really cool to see both of them grow up to be the kids they are now.

Would you like to dabble, maybe discuss your emo,fro-hawk stage?Do we really want to go into this?

No.Ok good.

Explain what happened when you made the switch from Nitro to Salomon. When I rode for Nitro the opportunities they had for their riders didn’t really mesh well with what I was doing at the time. Cuz when I went to go ride with the People guys, of which Nitro is a big sponsor, I didn’t mesh well with the crew I guess… I didn’t really fit in. So that kind of hurt my filming with them. But then after I got on Salomon and I started filming for Absinthe and it was such a good fit for me, I felt at home there. After I felt at home with the filmer and with the crew, I felt I could go out and film and do whatever and film as hard as I could.

How is it filming with Nicolas and Gigi in Alaska? It’s the most unbelievable…it’s so crazy… I never thought I would be standing on top of an AK peak with Gigi or Nicolas. I idolized those dudes growing up, watching the old Absinthe videos. It was crazy when I was able to jump in a heli with those guys. AK is such a powerful place, when you are on top of a

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peak looking down 5,000 feet in all directions it’s a pretty crazy feeling, pretty special. And to be up there with those guys and have them show me the ropes it was unbelievable, it was pretty fucking rad.

What about just filming with Absinthe in general?They are the fucking best. Shane and Justin are so motivated to go out and film what you want any day, but there’s no pressure. They don’t put pressure on you to try and film something you are

not into. There is no laid out script, no bullshit you have to go through… they are just like “what do you want to do today?” We just kind of fuck around all year and end up getting sweet shots at the end.

Were you happy with your Absinthe part last year?Yeah! I was pretty happy with it. You can always do better, but I definitely accomplished some of the main things I wanted toaccomplish.

What direction do you want to take your snowboarding? Well I get kind of bored just riding one thing a lot… so just mixing it up, riding different kind of features. Riding lots of rails and riding lots of backcountry.

What about halfpipe? I would like to ride some halfpipe; I wanna get a halfpipe shot for my part at some point in my career.

I feel like halfpipe is so sick. Back in the day when Mikey and JP Walker would have halfpipe shots in their parts I thought that was the shit. FUCK YEAH!! I used to love watching those guys ride halfpipe. JP used to have sick shots, Andreas used to ride pipe, so did a ton of dudes in the old Mack Dawg movies...you would see Nicolas doing handplants and shit.

So sick.

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That needs to comeback in videos… but not a whole pipe section though.

Exactly. Not just the pipe dudes…The sickest shot in Mendenhall’s Burning Bridges part was the switch back rodeo in the pipe, just came out of nowhere, caught me off guard.

What’s up with the Minipipe Invitational? Just an idea… sweet idea I thought to have a minipipe con-test because there are so many good riders, especially that you see up at High Cascade every summer; cuz they have a sick minipipe and there are so many good riders that don’t ride halfpipe but when they go through the pipe you are like “holy shit these guys are amazing” and they are super fun to watch. It’s not like the standard 22” wall, back to back double corks with the mandatory standard straight air. I wanna have a contest were you can go balls to the wall and do whatever you want. Where a good handplant is judged just as high a 1080 or something. It would be just judged on style and overall impression and trick selection… no counting spins you know?

Who would you have judge it? I don’t know that’s a good question. Well the other part of it I thought would be sick to un-invite everyone who does major halfpipe contests, because it just wouldn’t be fun…but it would be rad to have a couple of those guys judge… Like

Luke Mitrani and Danny Davis. I wouldn’t mind judging too but I think I would rather ride in it.

Who is better at the game of S.K.A.T.E? You or Scotty Arnold? It goes back and forth, but lately I have been winning a lot though. I think I have won the last probably 5 to 8 games maybe? It goes back and forth, he goes on a winning streak, and I go on a winning streak. He has beaten me 10 times in a row before, but at this very moment I am on top for sure.

For those who are on Instagram…What’s your Instagram name? @brodiemitchell

You are filming for your X-Games real snow right now… How is that going? Are you happy with your footage?It’s going good so far I guess, I mean we were on it super early.

Where are we at right now? We are in Anchorage Alaska…we tried to hit this rail today and it was pouring rain. It’s been raining, windy, snowing, icing….every weather you can imagine… it’s been a slow pro-cess, slowly chipping away, got a couple things I am psyched on but mainly I am stressing cuz its so much different than filming just a video part. Because you are competing for your video part, so it’s messing with your head and friendships and

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stuff it like eats away at you and it hasn’t been as fun as I thought it would be, because people are stressing and talking shit. I don’t know. Especially cuz there is no snow anywhere else.

Who gets you psyched to snowboard these days? Lots of people, this last year was a crazy year for video parts, like I have been watching Shoot the Moon a lot to get psyched to hit rails a lot. All my homies up at Park City locals are getting me really hyped right now.

What’s up with changethattape.com? It’s a new website you should definitely bookmark… there is tons of cool shit on there. We just put videos that we like, videos that make, look-a-likes, funny pulls, always go on there for some laughs and hammer exclusive edits.

Do you have any plans to do the Dew Tour this year? Depends on how filming is going. I have always talked about doing more slopestyle contests, but when it comes down to it I don’t enjoy them, I would just rather be in

the backcountry or in the streets filming. So I might do a couple, the sponsors are pushing me do them.

Let’s talk about your back seven Japan one hoof, one footer, heard around the world? What’s your plan for that thing? I do have plans to take it to the backcountry… I have been thinking about it for awhile ever since I saw Nicolas Muller try it in the Air & Style and he came pretty close. After I saw him try it, it made sense in my head, because the back seven Japan is a trick that I’ve always loved to do and it just made sense to take a foot out when you did it. I tried it into the powder a couple times last year and it didn’t work and then the conditions were perfect at High Cascade and it went down in a couple of tries luckily.But yeah I want to take into the backcountry this year… it’s a fun trick.

That’s about it from me man…any last words?Keep it 90, trademark of manchild.

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The Bone Zone really needs no introduction. The Utah DIY Park has become a worldwide phenomenon - appearing in videos and countless web edits. Inspired by “The Spot” which is the go to pre-season spot of the older generation of Salt Lake locals such as JP, Jeremy Jones, Kooley, and others; The Bone Zone was envisioned by Alex Andrews as a place where he and his friends could go shred in the early season. What began as an area of hand shaped jumps and a few rails has ballooned into an enormous zone of jumps, log jibs, legit metal rails, and even a few covered shacks. With the help of Salt Lake locals Sean Black, Brandon Hammid, Ted Borland, Justin Keniston, Chris Grenier and countless others The Bone Zone has become Salt Lakes hottest “must go” spot. The fact The Bone Zone may be the world’s most well known DIY spot makes Alex remark “It’s kind of crazy because it’s not hard to do. It’s pretty easy to come up here in the sum-mer with a hammer, some nails, and a saw and just cut stuff, put it in a hole, and nail it. It’s kind of rad at the same time though because it gets cool exposure.” Although there is an open door policy for those wanting to come up and shred (except skiers, rule number three is no skiers - sorry two plankers.) it is balanced by the communal work ethic of the site. If you want to ride you have to put in the work as Ted “Bundy” Borland explains, “ We try and get everyone to earn their turns up there, whether it be building logs, chopping firewood, cleaning up, or just throwing a couple shovel-fuls.” Alex agrees and says this helps separates the busters from those that really want to help support the scene and do something positive. “We will let people ride there, it doesn’t matter who you are, but just like come up introduce yourself, help out , say what up. Don’t just come to the top of the rail and strap in.” Because of this work to ride ethic Alex also feels that there is less danger of The Bone Zone becoming blown out. The Bone Zone as Ted puts it is simply “the best place to snowboard in the world.” You can check Ted, Alex, Hammid, Justin, Sean, and pretty much everyone from established professionals to up and comers in numerous Bone Zone edits across the web and in the new 18 minute feature The Bone Zone Movllle.

WORDS: DANIEL COCHRANE PHOTOS: AARON BLATT

Protect Our Winters was founded by Jeremy Jones in 2007 after he noticed how climate change was affecting the sport he loved but how little the snowsport community was doing to combat it. Many times, we at Arkade have mentioned the D.I.Y. spirit that is inherent in snowboarding and how important it is in both our sport’s roots and its future. No D.I.Y. movement is as important to the very existence of our sport as Protect Our Winters. In its brief tenure, POW has propelled Jeremy Jones to the forefront of snowsport's assault on climate change, culminating in his appearance on Capital Hill in Washington D.C. However, for Jeremy it's not all about legislation and stuffy politicians who can be slow to accept and enact change. Recently, POW has again embraced the D.I.Y. concept and launched its Rider's Alliance. The Rider's Alliance is a collective of professional athletes from throughout the snow community that seeks to provide environ-mental leadership to others. Athletes include, Nick Visconti, Gretchen Bleiler, DCP, Kaitlyn Farrington, and Salt Lake's Forrest Shearer. Forrest says that "there's a huge opportunity for POW in Utah to support local initiatives and provide a voice for riders that want to help be a part of making a change for a better future in the snow community." A big part of the Rider's Alliance efforts is a partnership with the Alliance For Climate Education (ACE) called the Hot Planet/Cool Athletes program. This program seeks to use professional athlete's popularity to help inspire today's high school students to become tomorrow's leaders in the fight against global climate change. Other initiatives from POW include the fight against coal and commu-nity programs to promote awareness, initiatives, and engage-ment. Perhaps the greatest tip of the hat to POW is their disdain for a high paid bureaucracy (a snowboarder trait, if I've ever heard one) that funnels funds and donations toward operational costs rather than the actual cause of fighting global climate change. POW boasts that over 80% of every dollar donated goes directly towards their programs and, to date, $350,000 has been reinvested into projects that directly fight climate change. Not bad for a bunch of snowboarders. To find out more about POW, the fight against global climate change, and all the athletes and companies that support it, visit protectourwinters.org to follow Utah snowboarder Forrest Shearer as he travels around the world find him on twitter @forrestshearer." To follow the adventures of Jeremy Jones, from the halls of Congress in Washington D.C. to the Alaskan backcountry, follow him on Twitter as @jeremyjones.

WORDS: DANIEL COCHRANEPHOTO: ERIC “BRO” HOSTETLER

1. P.L. stoked to be an American.2. Torah’s new pro goggle.3. Pre-season split boarding.4. Forum crew.

1. Bonezone backpack items.2. Lions on the loose in SLC.3. Harrison goretex.4. Bogart killing it.

1. The new lungie land camera.2. Biittner smashing a drive.3. Snowbird Tram Utah.4. Super boss garage fridge.

1. First day at PC with @Hibeams.2. Wedding Day.3. Halloween.4. Copy machine at its finest.

After the last issue dropped I had a few minutes to sit down with Bob Plumb at Paradise Bakery in Sugarhouse; and as we sat there talking about ways to improve the magazine and add more content he said “You should do an Instagram page with the photos from different pros and people in the industry.” I replied immediately “Hell Yes!” Instagram is my favorite app on the iPhone and one that I/we love to use here at Arkade. By the time I left the bakery I had already text a few of the pros around town to see if it would be something they would like to do. The response I received was a very familiar “Hell Yes!” In case you didn’t already know Instagram is only available for the iPhone right now, but soon (maybe even by the time this comes out) it will be available on the Android market as well. - PAUL BUNDY (FOLLOW US @arkadesnowboarding)

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