PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on...
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Transcript of PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on...
![Page 1: PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on targeted mail lists](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f122911a28abf9218b45fd/html5/thumbnails/1.jpg)
Seminar for PCC of Broward County
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
![Page 2: PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on targeted mail lists](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f122911a28abf9218b45fd/html5/thumbnails/2.jpg)
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
![Page 3: PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on targeted mail lists](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f122911a28abf9218b45fd/html5/thumbnails/3.jpg)
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
![Page 4: PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on targeted mail lists](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f122911a28abf9218b45fd/html5/thumbnails/4.jpg)
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
![Page 5: PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on targeted mail lists](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f122911a28abf9218b45fd/html5/thumbnails/5.jpg)
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
![Page 6: PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on targeted mail lists](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f122911a28abf9218b45fd/html5/thumbnails/6.jpg)
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
![Page 7: PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on targeted mail lists](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f122911a28abf9218b45fd/html5/thumbnails/7.jpg)
» Compiled lists » Property data » Hotline lists » Lifestyle lists » Response lists » Modeled lists » Business lists
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
![Page 8: PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on targeted mail lists](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f122911a28abf9218b45fd/html5/thumbnails/8.jpg)
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
![Page 9: PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on targeted mail lists](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f122911a28abf9218b45fd/html5/thumbnails/9.jpg)
» Age » Income » Homeownership » Gender » Length of residence » Marital Status » Education » Presence of children » Ethnicity
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
![Page 10: PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on targeted mail lists](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f122911a28abf9218b45fd/html5/thumbnails/10.jpg)
0 200000 400000 600000 800000
Home / condo owners / income$100K+ / with Kids
Home / condo owners / income$100K+
Home / condo owners only
All Households
Broward County, FL
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
![Page 11: PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on targeted mail lists](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f122911a28abf9218b45fd/html5/thumbnails/11.jpg)
0 500000 1000000
Hispanic Surnames / Home-condoowners / with kids
Hispanic Surnames / Home-condoowners only
Hispanic Surnames
All Households
Broward County, FL
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
![Page 12: PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on targeted mail lists](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f122911a28abf9218b45fd/html5/thumbnails/12.jpg)
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
![Page 13: PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on targeted mail lists](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f122911a28abf9218b45fd/html5/thumbnails/13.jpg)
» Swimming Pool Owner » Age of Home » Value of Home » Number of Bathrooms/Bedrooms » Home / Lot square footage » Roof type
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
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0 200000 400000 600000 800000
Owner-occupied homes,$250K+up, 20+ yrs old, with Pools
Owner-occupied homes with Pools
Single family Homes withSwimming Pools
All Households
Broward County, FL
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
![Page 15: PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on targeted mail lists](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f122911a28abf9218b45fd/html5/thumbnails/15.jpg)
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
![Page 16: PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on targeted mail lists](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f122911a28abf9218b45fd/html5/thumbnails/16.jpg)
» New Homeowners » New Parents » New Mortgages » New Movers » X-Dates » Individuals Turning 65 » Children Turning 1 » Individuals Turning 50
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
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Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
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» Travel / cruise » Golfers » Gamblers » Pet owners » Gourmet Cooks » Sports Enthusiasts (football, hockey, baseball) » NASCAR fans » Gardening » Healthy Living » Amusement Park Visitors
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
![Page 19: PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on targeted mail lists](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f122911a28abf9218b45fd/html5/thumbnails/19.jpg)
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
![Page 20: PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on targeted mail lists](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f122911a28abf9218b45fd/html5/thumbnails/20.jpg)
» Self-Reported Information » Magazine Subscribers » Ailment Sufferers » Donors » Weight Loss Club members » Contest / sweepstake entrants » Mail order / on-line buyers » Transactional Data » AARP members
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
![Page 21: PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on targeted mail lists](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f122911a28abf9218b45fd/html5/thumbnails/21.jpg)
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
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» Modeled Credit Score » First Time Home Buyers » Prizm / Mosaic clusters » Net Worth / Income Producing Assets » Discretionary Spending » Propensity Data
˃ Has Life Insurance ˃ Active Investor ˃ Medicare ˃ Premium Credit card user
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
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Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
![Page 24: PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on targeted mail lists](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f122911a28abf9218b45fd/html5/thumbnails/24.jpg)
» Select by S.I.C. » Top Contact Name » Employee Size » Sales Volume » Ownership Data » UCC Data » New Businesses
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
![Page 25: PCC - Postal Customer Council of Broward County presentation by Dale -DataDale - Filhaber on targeted mail lists](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f122911a28abf9218b45fd/html5/thumbnails/25.jpg)
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
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» Suggest a data append » Add a monthly Hotline program to an EDDM
campaign » Add a Facebook Match program to the Direct
mail » Offer a companion telemarketing list with the
direct mail » Suggest emergency postcards.
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
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Presented by Dale “DataDale” Filhaber [email protected] Dataman Group Direct www.datamangroup.com 561.451.9302