PBS HD Roadmap NETA Conference January 23, 2008. HD: The New Standard “Why can’t I find my PBS...
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Transcript of PBS HD Roadmap NETA Conference January 23, 2008. HD: The New Standard “Why can’t I find my PBS...
![Page 1: PBS HD Roadmap NETA Conference January 23, 2008. HD: The New Standard “Why can’t I find my PBS shows in HD?” Matching other broadcasters’ HD model Aggressive.](https://reader035.fdocuments.net/reader035/viewer/2022062620/551b8206550346942b8b487f/html5/thumbnails/1.jpg)
PBS HD RoadmapNETA ConferenceJanuary 23, 2008
![Page 2: PBS HD Roadmap NETA Conference January 23, 2008. HD: The New Standard “Why can’t I find my PBS shows in HD?” Matching other broadcasters’ HD model Aggressive.](https://reader035.fdocuments.net/reader035/viewer/2022062620/551b8206550346942b8b487f/html5/thumbnails/2.jpg)
HD: The New Standard
• “Why can’t I find my PBS shows in HD?”
• Matching other broadcasters’ HD model
• Aggressive DBS & Cable rollouts
• HD sets in homes
![Page 3: PBS HD Roadmap NETA Conference January 23, 2008. HD: The New Standard “Why can’t I find my PBS shows in HD?” Matching other broadcasters’ HD model Aggressive.](https://reader035.fdocuments.net/reader035/viewer/2022062620/551b8206550346942b8b487f/html5/thumbnails/3.jpg)
“Name the Channels you would like to have in high definition.”
0%
1%
2%
3%
4%
5%
6%
Total w/ HDTVservices
Digital CableHDTVsubcribers
Source: Horowitz Associates, 2007
![Page 4: PBS HD Roadmap NETA Conference January 23, 2008. HD: The New Standard “Why can’t I find my PBS shows in HD?” Matching other broadcasters’ HD model Aggressive.](https://reader035.fdocuments.net/reader035/viewer/2022062620/551b8206550346942b8b487f/html5/thumbnails/4.jpg)
HD: The New Standard
• “Primary” video carriage post transition• Stations need to customize & brand• Accommodate the increasing amounts of
HD in the pipeline• HD will become submission standard• …all lead to an “HD NPS.”
![Page 5: PBS HD Roadmap NETA Conference January 23, 2008. HD: The New Standard “Why can’t I find my PBS shows in HD?” Matching other broadcasters’ HD model Aggressive.](https://reader035.fdocuments.net/reader035/viewer/2022062620/551b8206550346942b8b487f/html5/thumbnails/5.jpg)
Programming Plan
• All HD NPS by Fall 2008• Simulcast prime, adding 1 night at a time
– By late March, Mon/Tue/Wed simulcast– Before fall 08, all 6 NPS nights simulcast
• By early 2009, get to HD-X and HD-XP• Majority of primetime shows native HD by
analog shutoff
![Page 6: PBS HD Roadmap NETA Conference January 23, 2008. HD: The New Standard “Why can’t I find my PBS shows in HD?” Matching other broadcasters’ HD model Aggressive.](https://reader035.fdocuments.net/reader035/viewer/2022062620/551b8206550346942b8b487f/html5/thumbnails/6.jpg)
Programming Plan
• FY07 HD content:– 153 hrs unique original “GA” HD (7%)
• FY08 HD content goal:– 300 hrs unique original “GA” HD (16%)
• Mid-FY08: Projecting 395 hrs– 31% over goal– 21% of “GA” HD
• Widescreen: add another 150 hrs
![Page 7: PBS HD Roadmap NETA Conference January 23, 2008. HD: The New Standard “Why can’t I find my PBS shows in HD?” Matching other broadcasters’ HD model Aggressive.](https://reader035.fdocuments.net/reader035/viewer/2022062620/551b8206550346942b8b487f/html5/thumbnails/7.jpg)
Move to HD NPS
• Stations want HD channel to match NPS• Finite bandwidth on IXC = reductions• Cannot replicate current time zone feeds• Leads to 3 HD feeds:
– HD X – 24/7 packaged east coast feed– HD XP – 3 hour delay of HD-X– HD Soft Feed channel
![Page 8: PBS HD Roadmap NETA Conference January 23, 2008. HD: The New Standard “Why can’t I find my PBS shows in HD?” Matching other broadcasters’ HD model Aggressive.](https://reader035.fdocuments.net/reader035/viewer/2022062620/551b8206550346942b8b487f/html5/thumbnails/8.jpg)
Implications
• All stations in CT/MT will have to time- shift HD
• Schedule X and XP are downconverted AT STATIONS from HD-X and HD-XP
• Number of Kids feeds reduced• Stations will need to customize NPS as
they do now, but in HD
![Page 9: PBS HD Roadmap NETA Conference January 23, 2008. HD: The New Standard “Why can’t I find my PBS shows in HD?” Matching other broadcasters’ HD model Aggressive.](https://reader035.fdocuments.net/reader035/viewer/2022062620/551b8206550346942b8b487f/html5/thumbnails/9.jpg)
X NPS-1 NPS-2 NPS-3 NPS-4 V-me XP World Create
Reserved for Non Real Time Distribution
PBS HD Channel ET/PT Prime Time
HD Soft feeds
Montana NDI Annenberg (until fall 08)
APT Regionals NETA
Current Interconnection Usage
![Page 10: PBS HD Roadmap NETA Conference January 23, 2008. HD: The New Standard “Why can’t I find my PBS shows in HD?” Matching other broadcasters’ HD model Aggressive.](https://reader035.fdocuments.net/reader035/viewer/2022062620/551b8206550346942b8b487f/html5/thumbnails/10.jpg)
HD NPS Interconnection Usage
Reserved for Non Real Time Distribution
HDX (East)
(Packaged 24/7 NPS)
HD XP (West)
(Packaged 24/7 NPS)
Montana NDI TBD APT Regionals NETA
Create V-me WORLD SD SoftHD and SD Soft Feeds
(NewsHour, Plus, SIP, Promos, HD Regionals, Previews)
![Page 11: PBS HD Roadmap NETA Conference January 23, 2008. HD: The New Standard “Why can’t I find my PBS shows in HD?” Matching other broadcasters’ HD model Aggressive.](https://reader035.fdocuments.net/reader035/viewer/2022062620/551b8206550346942b8b487f/html5/thumbnails/11.jpg)
Technical Implications
• IRDs – Profiles for selecting different HD services– Supports upconversion and down conversion– Multiple interfaces for servers
• Master Control– Can it originate HD ?– Do you produce HD interstitials?
• Time delay servers
![Page 12: PBS HD Roadmap NETA Conference January 23, 2008. HD: The New Standard “Why can’t I find my PBS shows in HD?” Matching other broadcasters’ HD model Aggressive.](https://reader035.fdocuments.net/reader035/viewer/2022062620/551b8206550346942b8b487f/html5/thumbnails/12.jpg)
HD NPS Next steps
• Four Round Robins completed• IXC Cmte approved Transponder Plan,
awaiting PBS Board approval• Develop implementation plan with
milestones to get to HD-X/XP• Develop “date certain” for HD only
submission