Paul Richardson - Freelance Marketing Support 11 23

© 2010 Paul Richardson. All rights reserved.

Your NEEDSBusiness is good. In fact, you have more work right now than you can easily handle. Or maybe someone is away from the office just as things are getting busy.

You want to make sure that you have the right resources to help you deliver. Someone who can manage client/agency relationships and projects – as well as provide direction (and sometimes therapy) for your internal teams. It helps if this person can write a little. But most importantly, he or she needs to be able to step in quickly and hit the ground running.

Sound familiar? If so, consider an experienced marketing professional who specializes in temporary freelance support.

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PaulRICHARDSONf r ee l ance mar ket i ng sup p o r t


BackGROUNDAs an experienced marketing professional, I can bring some useful combinations:

• Client and agency background • Print and digital• Strategic thinking and detail-oriented• Creative and compliance-friendly• Project management and copywriting

This skill set makes me more functional than an all-in-one printer and better equipped than Brookstone.

More importantly, it’s allowed me to deliver strong results for some of the world’s top brands and leading Twin Cities agencies.

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BioMy background includes more than 20 years experience working with leading brands on both the agency and client side of the business. At Carlson Marketing and John Ryan Performance, I sold and implemented creative solutions with a variety of Fortune 500 clients. On the client side, I served as Director of Brand Marketing at American Express, where I led the rebranding of the 15,000+ financial advisors unit to Ameriprise Financial – one of the largest-ever corporate spinoffs. With experience in multiple marketing disciplines, my specialties include brand, customer loyalty, interactive and point-of-sale solutions.

I am also a past Vice President and Director of the Employee Involvement Association – an international non-profit professional networking organization. As a Certified Employee Involvement Professional, I led EIA’s certification and training programs – and I have spoken at numerous industry conferences on engaging employees to improve business results. I have also held the FINRA (formerly NASD) Series 6, 7 and 24 licenses.

Away from the office, I play the bagpipes and serve as Pipe Sergeant of the Twin Cities Metropolitan Pipe Band. Minnesota natives both, my wife, Teri, and I make our home in Minneapolis.




Key SERVICESManage marketing projects – including schedules, budgets, internal teams and external resources

Establish and manage client relationships, develop new business opportunities and write creative briefs

Plan and implement conferences, tradeshows, special events and guerrilla marketing

Write and edit copy; set creative strategy and direction; produce and place media

SPECIALTIES

• Marketing Strategy • Brand Management & Naming• Direct Response• Interactive• Point of Purchase• Promotional Marketing• Customer Loyalty• Incentives & Recognition• Collateral• Corporate Communications• Special Events




Proven RESULTSBranding• Led the comprehensive rebranding of a 15,000+

member field sales force as part of the third-largest ever corporate spinoff

• Developed the key reason-to-believe message used in all national TV and print advertising 2004-2010

• Improved brand consistency and awareness by implementing brand identity elements, guidelines and online marketing tools

• Launched new client communications program, reducing costs and reaching more than 2.5 million customers

Interactive• Developed and implemented client email and web

advertising campaigns, exceeding objectives Point of Purchase / Retail• Improved client acquisition at a top-10 retail bank

through integrated promotions and merchandising, leading to 12 straight months of unprecedented success

Employee Communications• Generated $200 million in process improvements

through employee involvement; developed content and delivered training

Awards• Communications Excellence Award, EIA • Editor, “Best of Show,” Life Communicators Association • Editor, one of nation's top 10 newsletters, Ragan Report • POPAI Silver Award for Digital Signage Implementation




Writing SAMPLES


Click here to open


Banking Catalog Take-one Engagement Tool

Employee Guide Flyer/Ad (Editing & Design)

Sales Force Magazine Feature


Additional SAMPLES



Flyer/Ad (Editing & Design)

Microsite Promotion(Project/Client Management)

http://flexperkspromos.usbank.com/flexperkstraveler/




American ExpressAmeriprise FinancialAT&TCarlson MarketingCitizens BankFranklin MintFTDIBMJohn Ryan PerformanceLacek Group

Mackenzie MarketingPillsburyPrudentialPurinaSearsSecurianSiemensTruGreenUnion PacificU.S. Bank

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Clients / Brands / AGENCIES SERVED

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Let’s CONNECTTo find out how I can help, call today. I look forward to speaking with you soon!

Paul [email protected]





Take-one



Engagement Tool



Employee Guide

BEFORE(prepared by client)

AFTER(designed and edited by Paul Richardson)



Flyer/ Ad: Editing / Design sample

Existing photo used/cropped in more

impactful way

Subhead clearly indicates program benefi t

Headline shortened and made more engaging

Type size varies to create focus

Body copy tightened and made more active

Bullets used to draw attention

Call to action separated clearly at

bottom of page

Client logo incorporated to improve brand identity

Overall appearance is cleaner, more contemporary and easier to fol low





Sales force magazine feature

Paul Richardson - Freelance Marketing Support 11 23

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