Patriotic 1.ppt

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    Vision

    Associating feelings with the Brand

    When feelings are more important.

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    Advertising

    The process of delivering a messageabout ideas, goods and services, through

    the media, paid by a an identifiable

    sponsor.

    Advertising that works, is a advertising that makes

    somebody feel something

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    Objectives

    To Cause Awareness

    To Create Interest

    To Create Image

    To Remind To Persuade

    To Associate Brand

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    Types ofAdvertising..

    Media

    Covert Advertising

    Television Commercials

    Infomercials

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    Patriotic Appeal

    Patriotic appeal is the love feeling towards the

    country which is used in the advertisement tomake it more effective. It is used by different

    companies in their advertisement campaign to

    break the clutter and to position their brands in

    the mind of customer.

    Patriotism is ones love towards ones country.

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    Corporate Strategy

    Indian consumers have developed a

    temperament for the swift transformation that

    has taken place in the strategy andpresentation of advertisement.

    The corporate world has woken up the society

    and the people with the advertisement likeWe are tomorrowsIndia

    Patriotism is important as it is a fodder on

    which the nation could run.

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    Feel Good Factor

    Patriotic messages give a unique feel

    good factor by which a person can easilyget associated with the brand.

    Many commercials which used this

    appeal were accepted by the customers

    and were successful.

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    Awareness Persuasion Image

    Teaching:

    Name, Qualities, Label &

    Packaging, Promise,

    Claim, Usage, Users

    Emotional:

    Whats best for your

    character, lifestyle, status,

    self perceptions.

    Outstanding:

    Attracting attention,

    difference from

    competitors.

    Brand association:

    Logo, slogan, jingle,

    theme, image, lifestyle.

    Perceptual:

    Whats best for you

    factually (brand attributes)

    Interest:

    Creating involvement,

    sympathy, excitement,

    feelings (love, nostalgia..)

    Differentiation:

    In characters (packaging,

    taste, smell, performance,

    color) promise, claim.

    Behavior:

    Creating interest,

    increasing movement,

    motivation for buying and

    repeated purchase, loyalty

    Remembering:

    Remembering the brand &

    product, knowing the

    position, logo, wording,

    jingle, character.

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    Tata group is using patriotism for their Brand or Company names.

    A Telecom company with a name Tata Indicom

    Passenger cars having a resemblance with India i.e. Tata Indica, Tata

    Indigo.

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    Brand Awareness

    Ad Awareness

    Consumer Loyalty

    Brand Image

    AdvertisingAdvertising

    Key Consumer

    Metrics

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    Advertising Express - ICFAI Uni. Press

    Advertising [Principles and Practice] Wells Moriarty Burnettwww.agencyfaqs.com

    www.youtube.com

    www.skoda-auto.in

    www.herohonda.com

    www.amul.com

    www.marutisuzuki.com

    www.tata.com

    http://www.agencyfaqs.com/http://www.youtube.com/http://www.skoda-auto.in/http://www.herohonda.com/http://www.amul.com/http://www.marutisuzuki.com/http://www.tata.com/http://www.tata.com/http://www.marutisuzuki.com/http://www.amul.com/http://www.herohonda.com/http://www.skoda-auto.in/http://www.skoda-auto.in/http://www.skoda-auto.in/http://www.youtube.com/http://www.agencyfaqs.com/
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    Thanks & Regards

    Eshant Bhardwaj

    MBA [Season 3]