Download - Patriotic 1.ppt

7/29/2019 Patriotic 1.ppt

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Vision

Associating feelings with the Brand

When feelings are more important.


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Advertising

The process of delivering a messageabout ideas, goods and services, through

the media, paid by a an identifiable

sponsor.

Advertising that works, is a advertising that makes

somebody feel something


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Objectives

To Cause Awareness

To Create Interest

To Create Image

To Remind To Persuade

To Associate Brand


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Types ofAdvertising..

Media

Covert Advertising

Television Commercials

Infomercials


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Patriotic Appeal

Patriotic appeal is the love feeling towards the

country which is used in the advertisement tomake it more effective. It is used by different

companies in their advertisement campaign to

break the clutter and to position their brands in

the mind of customer.

Patriotism is ones love towards ones country.


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Corporate Strategy

Indian consumers have developed a

temperament for the swift transformation that

has taken place in the strategy andpresentation of advertisement.

The corporate world has woken up the society

and the people with the advertisement likeWe are tomorrowsIndia

Patriotism is important as it is a fodder on

which the nation could run.


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Feel Good Factor

Patriotic messages give a unique feel

good factor by which a person can easilyget associated with the brand.

Many commercials which used this

appeal were accepted by the customers

and were successful.


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Awareness Persuasion Image

Teaching:

Name, Qualities, Label &

Packaging, Promise,

Claim, Usage, Users

Emotional:

Whats best for your

character, lifestyle, status,

self perceptions.

Outstanding:

Attracting attention,

difference from

competitors.

Brand association:

Logo, slogan, jingle,

theme, image, lifestyle.

Perceptual:

Whats best for you

factually (brand attributes)

Interest:

Creating involvement,

sympathy, excitement,

feelings (love, nostalgia..)

Differentiation:

In characters (packaging,

taste, smell, performance,

color) promise, claim.

Behavior:

Creating interest,

increasing movement,

motivation for buying and

repeated purchase, loyalty

Remembering:

Remembering the brand &

product, knowing the

position, logo, wording,

jingle, character.


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Tata group is using patriotism for their Brand or Company names.

A Telecom company with a name Tata Indicom

Passenger cars having a resemblance with India i.e. Tata Indica, Tata

Indigo.


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Brand Awareness

Ad Awareness

Consumer Loyalty

Brand Image

AdvertisingAdvertising

Key Consumer

Metrics


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Advertising Express - ICFAI Uni. Press

Advertising [Principles and Practice] Wells Moriarty Burnettwww.agencyfaqs.com

www.youtube.com

www.skoda-auto.in

www.herohonda.com

www.amul.com

www.marutisuzuki.com

www.tata.com
http://www.agencyfaqs.com/http://www.youtube.com/http://www.skoda-auto.in/http://www.herohonda.com/http://www.amul.com/http://www.marutisuzuki.com/http://www.tata.com/http://www.tata.com/http://www.marutisuzuki.com/http://www.amul.com/http://www.herohonda.com/http://www.skoda-auto.in/http://www.skoda-auto.in/http://www.skoda-auto.in/http://www.youtube.com/http://www.agencyfaqs.com/


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Thanks & Regards

Eshant Bhardwaj

MBA [Season 3]