Path of OutreachEvergreen Rural Library Experience

Yu Zhang, CERLSYu Zhang, CERLS

2011.62011.6

EEF - 2001 @ CA, USA CERLS - 2002 @ China

Datong No. 6 High School, Qinghai, 2002

Programs for Service Development

• Small projects – Vehicle for libraries to improve basic service. One-year.

• Extended projects - Libraries in one region collaborate in projects to extend the breadth and depth of services. Larger in scope and last several years.

06/14/11Evergreen - Improving Information

Literacy4

Evergreen Library Cluster

Regional （ County ） Library Network － Community Library Cluster School Library Cluster

High School Library

Middle/Primary School Library

Agricultural Park Library

Village Book Station

County Public Library

Town Cultural Station

Town Cultural Station

Grassroot Private Library

18 CENTRAL LIBRARIES

Qinghai 青海 : 3

Gansu 甘肃 : 5

Shaanxi 陕西 : 2

JiangSu 江苏 : 2

Yunnan 云南 : 2

Guizhou 贵州 : 2

Shaanxi 山西 : 2

•25 Satellite Libraries

•Beijing 北京1 book barn for 4 migrant schools

40+ Libraries in 8 Provinces

Principles of Outreach

• Focusing on what matters to local people

• Involving local people as the key actors in the initiatives

• Promoting local partnerships

• Evaluating projects for sustainability

Outreach Element I – Locally Initiated Projects

Small projects - Grants to schools and community

libraries to fund locally initiated one-year projects.

Study of Local “Living Fossil” Jellyfish, 2009

Wende High School Library, Zhenyuan, Guizhou

Outreach Element I – Locally Initiated Projects (Cont’d)

Tongwei Ballad, 2010Xichuan Agricultural Park Library, Tongwei,

Gansu

Outreach Element II – From School to Community

Invite parents to library Read to the grandparents

Outreach Element II – From School to Community

(Cont’d)

School library brings bean cultivation techniques to local farmers,

Lijiashan, Qinghai, 2007

Outreach Element III – Partnership

• Collaboration within school library cluster, within community library cluster, and between school & community library clusters

• Collaboration with governmental, industrial, cultural, and educational entities

Example

• Soil Analysis @ Tongwei, Gansu – Small project, Jan. 2008 – Dec. 2008

• ICT Training for Farmers @ Tianzhu, Gansu - Extended project, May 2009 - May 2012

• Oral Healthcare Education @ Tongwei, Gansu – A component of Healthcare Education (Extended project), July 2009 - July 2012

Gansu Landscape

Tianzhu in June Tongwei in July

Tianzhu in AprilTongwei Village

Residence

Soil Analysis @ Tongwei No. 1 High School, 2008

ICT Training for Farmers @ Tianzhu, 2009-2012

Partners & their Roles

Tianzhu No. 1 High School

Partners & their Roles (Cont’d)

6 village schools in 4 agricultural areas

Partners & their Roles (Cont’d)

• CERLS

– Help design the training contents and approach

– Explore ways that remote volunteer teams can assist local teams in program design, execution and evaluation

– Explore ways that the project impact can be evaluated

Sample Activities – Tianzhu No. 1 High School

Sample Activities - 6 Village Schools

Sample Activities - CERLS

An online forum for trainees

Oral Healthcare Training @ Tongwei, 2009-2010

Partners & their Roles

Tongwei No. 1 High School

Tongwei Public Library

Partners & their Roles (Cont’d)

Sample Activities - Colgate

• Colgate

–Provides training material sets, each including tooth model, wall map, “Adventure to the Tooth Kingdom” cartoon.

–Donates 33,000 tooth cleaning kits as giveaways

Sample Activities – Tongwei No. 1 High School

Sample Activities – Satellite Schools

Sample Activities – Tongwei Public Library

Outreach Element IV– Evaluation

Outcome-based Planning and Evaluation (OBPE)

•A systematic way to plan user-centered programs and to measure whether they have achieved their goals

•Goes beyond documenting what you did and measures what difference you made in the life of your audience - how has your audience changed?

Self-paced OBPE Training• Evergreen Shaping Outcomes Course

http://evergreeneducation.org/wikipub/tiki-index.php

•Adapted Model from Institute of Museum and Library Services

http://www.shapingoutcomes.org/course/index.htm

The Logic Model

SITUATION ACTIVITIESSERVICES

INPUTS OUTPUTS

Resources a program uses

Quantity of work, products, and participants

The context of the program-organization’s mission

-audience needs

ACTIVITIESDevelopment & management tasks

SERVICESServices to audiences

Change in target audience in-knowledge

-skill-attitude-behavior-status-condition

OUTCOMES

EVALUATION

The Logic Model Worksheet

Major sections (http://evergreeneducation.org/wikipub/tiki-index.php?page=OBPE_logic_model ):

•Project Purpose Statement

•Audience Needs Assessment

•Project Partners and Stakeholders

•Project Elements

Learning Objectives/Service Outcomes => Service => Activities

=> Inputs and Work Products

•Outcomes Evaluation

•Budget and Division of Responsibilities Among Partners

It is for these smiles that we reach out … Along the way we discover our value and strength.

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